Rexona Deodorant officially launches in Nigeria!! | Welcome to Linda Ikeji's Blog

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Saturday, 12 July 2014

Rexona Deodorant officially launches in Nigeria!!

Unilever Nigeria officially launched Rexona, the number one Deodorant brand into the Nigerian market last weekend with a grand launch event at the Eko Hotel & Suites, Victoria Island, Lagos, following its sponsorship of the 2014 World Cup in Brazil.

The event which was tagged ‘Do More Naija’ had Bovi as the MC, with MC Bonus also coming up to thrill the guests with rib cracking jokes. Continue...
 
It was an evening of fun and excitement, as guests were electrified with the performances by May D and dance crew Imagnito.



The key target audience for the brand is the growing youth population who have the Doer mindset but want a product that gives them confidence and won’t let them down. The Doer mindset and the passion to go out and Do:More is something Unilever knows resonates well with Nigerians. The event featured some big name celebrities like Chidi Mokeme, Joseph Benjamin, Freeze of Cool Fm and Tosyn Bucknor of Top radio

Also at the launch event, the first ever winner of the Do: More games in Nigeria was crowned, taking home the sum of Five Hundred Thousand Naira, the second place winner was rewarded with a Mac book Pro and the third place, a Samsung Galaxy note 3.
With the launch of Rexona, Sure deodorant is changing its name in Nigeria to Rexona. The brand stated that the reason for launching Rexona and not Sure is that Sure is only sold in the UK and Unilever wanted to launch the best the world has to offer. Rexona is the number one deodorant brand in the world because it has a better portfolio of variants that can better serve the Nigerian consumer.  

Unilever knows that in Nigeria smell and beauty are closely connected so they have brought only the best products to reduce under arm sweat and body odour. Consumers who have tried the product agree that Rexona delivers to its tag line- Rexona: it won’t let you down.

According to James Inglesby, Category Manager, Skin Care & Deodorants for Unilever Nig Plc,. “The 50ml roll-on is priced at 250NGN and the 25ml roll-on at a great price of just 150NGN making antiperspirant deodorant affordable to more of the population”.  Unilever will also be launching Rexona 200ml Aerosols, Axe body spray, Dove roll on and Dove body spray before the end of the year. He also stated that “using Rexona makes you feel clean, dry and fresh every day”.


 

45 comments:

Anonymous said...

Is it better than Nivea? Morning everyone dredamken@ymail.com

Alloy Chikezie said...

Good


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King Fahad said...

gud job. atleast all those girls with sweaty armpits can smell nice now

Anonymous said...

Nice #bright bravo#

Unknown said...

Seen. ⌣̊┈̥-̶̯͡»̶̥♡thanks ⌣̊┈̥-̶̯͡»̶̥ 

Anonymous said...

I have seen this rexona in supermarket in Akure,why are they just launching it now? I will stick to my Nivea jeje

HOT S*X TIPS said...

Well, let it hit market first before we know if it's number one or not. Bovi is reigning!

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Anonymous said...

Why does igbotic chidi mokemi feel d need to keep his neck warm in this hot weather bikonu

Anonymous said...

Hope d product is good. Pretex4luv@yahoo.com

Temidayo said...

I Sight you Toptosyn Bucknor. Unilever, we go try am soon. http://bit.ly/1mBGKQR

Unknown said...

NICE
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GDMONI LINDA ND LIBERS... AV A BLESSED WEEKEND ND ENJOY ALL DA PARRY TODAY
.
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Moye B

Anonymous said...

Daddy freeze looking hot

Anonymous said...

Freeze be forming celebrity. Oyibo rabbit

Anonymous said...

Nothing like my Aloe deodorant shield,any time any day.

Unknown said...

Its gud....thats what am using...but i went back to buy a second time and cudnt find it in the market ....

Lady F

Zoe Ami said...

Nice

jenny love said...

Rexona is d same as sure roll on just dat unilever bought them over and changed d name

Anonymous said...

Daddy freeze and shades

Anonymous said...

Daddy freeze looking fresh bovi on point

Shanding2k2... said...

Nice one!

Anonymous said...

The product dries off sweat 24hrs indeed,at last a solution to reduce my sweaty underarms!Rexona,it sure won't let you down!

SVC said...

Linda, na God know where u go yesterday... so na now mornıng come for your eyes to blog abi? IT İŞ WELL!

ary said...

Okay

DownUnder said...

Yea. Hands down the best deodorant I've ever used. Been hooked for 3 yrs now.

Anonymous said...

nice.. patoswife@gmail.com

Anonymous said...

Freeze sha always on the front line... How does this man do it though?

Anonymous said...

Freeze chidi bovi tosin

Anonymous said...

Africans should be carefull with all these so called synthetic chemical stuff pls goggle the danger of the listed ingridients for cancer caursing chemicals, dont be fooled by money people.

Anonymous said...

nice ...nkemdirimeverista111@gmail.com

Anonymous said...

nice ...nkemdirimeverista111@gmail.com

APPLE said...

Ok

Alicia says... said...

Only Nigerians will hold an event for deodorant. SMH, so bush

Anonymous said...

Rexona, is it what they r making official in Nigeria? Hehehehe nice deodorant anyways.

lotanna said...

So there I was, wondering who was using d rexona, I thought they wasted their money on advertisement. I tink I'll try it.

Anonymous said...

I really don't know why all this faces always have to be on events, especially for products they can't sell. When has any of them showed off any Nigerian product, instead its their several ogoskolo watches they show off which is paid for by a product factory boys in ikeja lose arms for.

Unknown said...

Wud try it out shaaa. Tho nivea does it for me

Dee said...

Rexona is the new name for SURE deodorant..its very good.

Anonymous said...

hope is nice ooo...nkemdirimeverista111@gmail.com

Unknown said...

It Just keeps you dry that's αℓℓ.

Anonymous said...

Rexona is good! Happy to see our boss John Onyeoguzoro. Well done sir.

Anonymous said...

Freeze is looking nice

Anonymous said...

Daddy freeze ! Are u single? If yes please marry me

Unknown said...

nice one



BORN TO SHINE!!!

Anonymous said...

@jenny love. Unilever owns both the Rexona and Sure brand name. None was recently bought over. the write up says it, Rexona is the global name chosen to be used in Nigeria. Sure its UK only.
Please give only info you're sure of

Unknown said...

Chudi just don't have dress sense, Abi winter dey Lagos now? Some of these Igbo celebrities will not kill me oooo...

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