Consumers rally with Reckitt Benckiser's Dettol to fight against Diarrhoea | Welcome to Linda Ikeji's Blog

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Wednesday, 9 July 2014

Consumers rally with Reckitt Benckiser's Dettol to fight against Diarrhoea

In furtherance to its commitment to reduce infant  mortality rates  in Nigeria and promote  basic health and hygiene practices among consumers, leading antiseptic brand,  Dettol  strengthened its affinity with  consumers  when they turned up for  its walkathon  to pledge their support against diarrhoea and their commitment to simple hygienic practices.

The walkathon which held at Teslim Balogun stadium, Surulere  was part of commemorative activities to mark Dettol’s 50 years presence in the Nigerian market and was tagged ‘‘ a pledge to save 10 Million Children’’ is a strategy aimed at reaching 10 Million Moms with the multiplier effect of   helping save the lives of 10 Million Nigerian children from premature death. Continue...



This initiative is centred on helping Nigeria meet its 2015 Millennium Development Goals of reducing Child Mortality for Children under the age of 5 by 6.3% by 2015.


Speaking to a mammoth crowd who turned up at the event, Marketing Director for West Africa, Reckitt Benckiser, Oguzhan Silivrili said the walkathon was a very symbolic component of the company’s greater journey motif. He described it as a conviction that let’s Dettol lead the charge in Nigeria’s journey to reducing infant mortality and to partner all relevant government and non government agencies in creating a hygiene conscious nation.

‘‘He explained that over the last 50 years  Dettol’s has been at the forefront of educating consumers about health and hygiene habits through several platforms and went on to  list some of Dettol’s initiatives and achievements such as New Mum Programme which has reached 5 million moms since 2006 teaching them good hygiene habits for themselves and their new born babies; the Health on Wheels Programme that has reached 150,000 families through mobile clinics; the School on Wheels Programme which has impacted three million children across schools since its inception in 2010 and finally the Direct home contact programme in which almost a million moms were reached from last year’’

The Marketing Director announced that Dettol was stepping up the ante by bringing all these programmes together on a holistic platform to make the impact even stronger and help Nigeria achieve its millennium development goals on reducing child mortality. He said that given the alarming death rate amongst children under age 5 in Nigeria there is indeed a sense of urgency attached to this journey. He explained that the motivation for the Dettol Walkathon was a demonstration of Reckitt Benckiser’s global vision of building healthier kids and happier homes.





Silivrili pointed out that two hundred thousand children in Nigeria died from diarrhoea last year and this new initiative was designed to galvanise action in the face of what he called ‘unacceptable’ number of infant mortality rates in Nigeria noting that it will take collective action to bring down these numbers. ‘‘But of course Dettol cannot do it by itself, we need your help, we need your contribution. So today we are initiating a big campaign, a holistic one  which we have called MOMEMTUM-  Mom to Mom which is targeted at mothers and it will be reaching one million moms  at antenatal clinics every year and will empower and enable them to share best hygiene practices with each other to make a direct impact on the lives of their families and loved ones’’ he said.
At the same event, Rahul Murgai, Managing Director,Reckitt Benckiser Nigeria Limited/General Manager, Reckitt Benckiser West Africa equally said that the Momentum campaign whose goal is to save Ten million lives will go a long way in improving the hygiene situation of many households in Nigeria and significantly help to reduce death arising from preventable diseases.The Marketing Director added that Dettol intends to take a pledge from every participant at the walkathon and also each mother it contacts in its direct contact programmes to teach 2 more mothers the same habit thus creating a chain of empowerment all over Nigeria.

In their separate remarks, Dr Hamid Balogun , Permanent Secretary, Lagos State Health Service Commission, Sekiru Momdu, Director , Chemical evaluation and Research NAFDAC and Dr  Batty Okorochuwkwu, Second Vice President of the Nigeria Medical Association listed partnership as key to effectively creating a hygiene conscious society. They expressed their resolve to continue to encourage Dettol in its strategy of educating and empowering mothers who can help reduce infant mortality in Nigeria.



34 comments:

Alloy Chikezie said...

Nice


Your comment will be visible after approval

lancelot isaac said...

Linda!!!! Pls I wanna be ur airtime vendor. Hola @ me pls....

Unknown said...

a.k.a EDWIN CHINEDU AZUBUKO said...
.
Yu did geat dettol no doubt....
.
.
***CURRENTLY IN JUPITER***

Anonymous said...

They re tryn bt fake ones full s mkt. Pretex4luv@yahoo.com

lancelot isaac said...

Pls approve and don't ignore, God bless. By airtime, I meant data bundle. Will appreciate sooo much o...*grin*

Sylvia said...

Use Dettol to wash ur plates, drop a pint of dettol in ur glass of water b4 drinking! If I no take care of una, na who go??

Unknown said...

This is a gud one. chininye070@gmail.com

Olubukola Ozone said...

Nice

CLICK ME NOW said...

Na so!

Unknown said...

Gud deed. Ogunaomi@gmail.com

Anonymous said...

The event was quite exhilarating,hope they achieve their aim
Slyvanusaustinearinze@gmail.com




¤{•Newcomer•}

Milez said...

Nice!!

Unknown said...

Delto pledge to save 10million children. 10million is too much, they should fest save 234 chibok girls. Then ll know that they really mean bussiness. ⌣̊┈̥-̶̯͡»̶̥♡thanks ⌣̊┈̥-̶̯͡»̶̥ 

Anonymous said...

Nice. But the awearness should be made know to the uneducated mothers to help protect their children. Jopeyemi@gmail.com

Anonymous said...

nice one..love2nicee@yahoo.com

Anonymous said...

Nice one. Hope dey achieve dier goal. But na true ooo, fake full market.

Anonymous said...

Ode, ur grammar stinks and ur sense of reasoning sucks!

Unknown said...

good for them



BORN TO SHINE!!!

Anonymous said...

nice. patoswife@gmail.com

Riwo Adhuze said...

Bravo

Dee Tee said...


... Nice

Amarachukwu. said...

Nice one,Dettol.

Anonymous said...

nice one ... nkemdirimeverista111@gmail.com

Unknown said...

Nice

Anonymous said...

Adisa how do you expect them to go save the chibok girls? Are they the government that the ounce fell upon? Nawa ooooooo

Slyvanusaustinearinze@gmail.com



{•Newcomer•}

Anonymous said...

Dettol is expensive abeg,how many mums in the rural areas can afford it? Leave Lagos and go to the villages and educate those poor mums over there. They are the ones that need this more

Anonymous said...

its dat not my kate??? she looks so hard dere... well good for dem #Doro Classy#

Anonymous said...

AWESOME!!!!!!!!!!










CoolDiva speaks!

Anonymous said...

Wait. People die of diarrhoea? :O

APPLE said...

Good.

Anonymous said...

too much fake dettol in the market. shld educate the pple on how to identify the original from the fake

Anonymous said...

There are so many fake dettol in the market . They should so something about that

modupe said...

They are trying. Buh d product is expensive

ehealth city said...

Great post. To prevent children from bacteria and virus and other disease like diarrhoea in children dettol is the best product. Thanks for sharing.

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