Joan Okorodudu writes about ECOWAS Fashion Week in Vogue Italia | Welcome to Linda Ikeji's Blog

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Friday, 10 October 2014

Joan Okorodudu writes about ECOWAS Fashion Week in Vogue Italia

The maiden edition of ECOWAS Fashion Week started with a "Business of Fashion" symposium at Oriental Hotels which had the likes of Tewa Onasanya, Jennifer Tabi, Hakeem Salaam, Amuche Elumelu, Bayo Haastrup and Aju Elumelu speaking on sundry issues that affect the fashion inudstry and how to tackle seething challenges.

The seminar ran concurrently with an exhibition organized by "Beauty and the Feast" (an initiative of Moriam Musa) and it was shopping galore as people trooped in their droves to buy style staples and fashion paraphernalia.


With a massive opening, the second day of fashion week was the show proper, where designers like A'FAM, Vicky Heldan, Lines by Charb, JSW (finalist of NNSM 2011), Mademoiselle Aglaia, EVE 2000, Hollerose, House of Domina, Kola Kuddus, Zizi Cardow, Charles Anthony, Sally Intiego, Eve and Tribe to name but a few.

The mammoth attendance on the third day of the event was an eloquent pointer that the show has gathered organizers put in a lot to make the show a resounding success. From the calibre of guests to the artists, sponsors and designers. The highpoint of the show was when the models for J.P Kingdom took to runway, leaving an unmistakable message that they too could rock the ramps irrespective of their size. Sally Bawa Lagos, Hse of Nwocha, Fashion For Life, J Reason, Grace Wallace, Wendy, Trish O. Couture, O.M.A Designs, Anjoreen, OUCH, Fashion For Life, and King Hakbal all made their respective marks showcasing credibly appealing pieces devoid of kitschy touches.

It was a show that ended with attendees buying off pieces from the racks. The Gala night ended with Lifetime Achievement Awards for Philanthropy which recipients include: Mrs. Fifi Ejindu, Senator Ita Giwa (Mama Bakassi) collected by Queen Aneva and posthumous Lifetime Achievement Awards went to late Kofi Ansah, However, the beautiful city of Accra is host for the second edition of Ecowas fashion week. Ecowas fashion week is the brainchild of Mrs Joan Okorodudu the originator of Africa's biggest owned model search Nigeria's next super model a proudly Nigerian brand.

Also watch out for Africa International Fashion Week slated for Nov 13th to 16th.

Text by Joan Okorodudu
Project director Mary Jane Elumelu James
Producer Bayo Haastrup
 Stylist Cornel Mc Essien
Make Up Tracy Iyoha
Photos by Hakeem Salaam

Joan Okorodudu for Vogue Italia

22 comments:

Unknown said...

Linda is on fire...No dull moment..No break-in-transmission..just supplying us with orishirishi gists. More power to your elbow maam.

NaNcY DreW said...

Oh my! Didnt knw u re back linda,I just didn't bother 2 subscribe. Now I know ow addicted I am 2 lib. *Singing pharrell williams happy*
Because am happy
clap along if u feel like a room without a roof
because am happy
Clap along if u feel like happiness is d truth
Because am happy.......

Goziem Oh LORD said...

Ok noted

Unknown said...

a.k.a EDWIN CHINEDU AZUBUKO said...
.
Thats nice....
.
.
***CURRENTLY IN JUPITER***

horluwatosyne said...

Good to have u back linda baby #teamlindaikeji#

APPLELIPX said...

Linda just ds two pix for all this pleni english????
Haba

Anonymous said...

some of these models need to eat

Unknown said...

SO HAPPY LIB IS BACK. HATERS KEEP HATING. IBOS KEEP REPRESENTING. *******QUEENMAYA******

Unknown said...

SO HAPPY LIB IS BACK. HATERS KEEP HATING. IBOS KEEP REPRESENTING. *******QUEENMAYA******

Anonymous said...

am so glad u r back,missed u alot,didnt know i liked ur blog this much until u went off,probably my 1st comment ever,glad is was a blessing in disguise,pray it ends well 4 u,amen

ary said...

So getting drunk on LIB, missed it so much I am commenting on everything!! LOL

Anonymous said...

Linda,pls whatever that is the problem, let it not happened again.pls oooo

Anonymous said...

linda darling. ... so happy for ya...

Unknown said...

Okay..seen

bennyspring said...

It's gud to av u back Linda, now I won't av a boring day at work again.. lots of love.

Unknown said...

Ok

Oluwaseyi said...

#teamlinda#,m so so happy you are back,love u more..#1fan..

Unknown said...

Fine ghe

TIUranta said...

I told Adaure Achumba that Ikeji would soon be back...and, that, (if she has learnt something about ethics and humility, from this unsettling experience) she'd be back with a BANG...larger followership, better writing etc!

Happy for her...whoever she is...I love innovators and pacesetters!!!

Caveat: When you throw stones, make sure your abode is not crash-prone!

Shalom.
TIU

Subomi said...

never heard of her

Anonymous said...

In as much as having a feature on vogue italia is a big deal for folks in the world of fashion. We still need to step up our game. The world of fashion and luxury is moving to Nigeria/Africa. Getting such features should actually make us work and build a stronger structure here.

Unknown said...

K

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