PZ Cussons’ Canoe Detergent: Alive With Colour Campaign Hits Streets In The South West Region | Welcome to Linda Ikeji's Blog

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Friday 30 January 2015

PZ Cussons’ Canoe Detergent: Alive With Colour Campaign Hits Streets In The South West Region

PZ Cussons’ Canoe Detergent brand has commenced a regional consumer engagement campaign tagged “Alive with Colour Campaign” to promote the uniqueness of Canoe detergent brand, and demonstrate how Canoe detergent washes colored clothing perfectly clean while preserving the colours.

Roy C. Ekekwe, Head of Fabric Care PZ Cussons Africa speaking at the Ikeja Mall, Lagos emphasized that the purpose of canoe detergent brand is to enable the Nigerian and African consumers live a colorful life. "The brand is always there to help resolve the constant tension our consumers have to deal with each time they wash and clean their colored fabrics"



Speaking also at the activation, the Brand Manager, Canoe Detergent, Gloria Jacobs explained further that Colours are at the heart of what Canoe stands for.

According to her the brand enjoys quality advantage over other competing brands in the market being the only Nigerian color care detergent, specially formulated to clean and care for colored clothes. "Its mild formulation, with soap flakes and Aloe Vera tipping make this possible. Steadily canoe detergent has enjoyed dramatic patronage from consumers and trade alike” she explained.
On the regional campaign in Lagos, Abeokuta and Ibadan, she noted that the essence is to create awareness for the Canoe Detergent brand and to bring the brand’s message closer to the people. “Consumers do not need to look too far for a reliable detergent that will help to preserve the colours and quality of their coloured clothing” she said.

She encouraged consumers to avail themselves of the unique benefits of the brand by visiting supermarkets and stores across the country to purchase the product which is readily available and at very affordable price, adding that they can know more about the brand and its campaign activities by visiting its social online pages on Facebook, Twitter and Instagram.



31 comments:

Unknown said...

Nice invention

AbokiDaWarriBoy said...

Aww like play like play canoe detergent don Tey o. Keep getting better

Unknown said...

Nice...


#GodblessNigeria

AbokiDaWarriBoy said...

Aww like play like play canoe detergent don Tey o. Keep getting better

AbokiDaWarriBoy said...

Aww like play like play canoe detergent don Tey o. Keep getting better

SANDRA said...

Good to know

Unknown said...

Seen

Unknown said...

Nice one...
Thumbs up.

Unknown said...

Thumbs up to them.

REAL. PIKIN said...

Waoh good concept by PZ Cusson's. I love Canoe soap.

Unknown said...

Linda take note!PDP jaga jaga!Nigeria money scatter scatter!God help us Help us*period*

Unknown said...

Seen!

Alloy Chikezie said...

Beautiful.


Your comment will be visible after approval.

Unknown said...

Canoe canoe.....my soap from thy ages past!.......kisses 2u linda!

Unknown said...

Okay!

Unknown said...

Seen!

Unknown said...

good product..

Olumide Abiodun said...

A detergent that washes colored clothes and still preserves the color of the clothes? Nice concept. I still wish they could bring back that green bar soap tho...It is better than the new white canoe bar soap in the market.




Last Longer in Bed

Unknown said...

OK






#Commenting thru Glo 4G LTE

Anonymous said...

Canoe detergent just sounds wrong. The bar was just fine.

Unknown said...

hmmmm nice . less stress instead of using a bar soap

Unknown said...

Canoe detergent??? Haven't heard of it before, hope it won't wash away the colour of someone's clothe like bleach does.....


•••••••QUEENMAYA•••••••

Cute BusyBee said...

How nice!never really liked using bar soap to wash.detergents are so easy.definitely going to try this out.

Anonymous said...

Very nice detergent. Have used it severally. samuel_augustina@yahoo.com

Anonymous said...

Very nice detergent. Have used it severally. samuel_augustina@yahoo.com

knowurway.com said...

Nice one, nd they look beautiful. My people the rain may fall, the sun may shine, but doesn't disturb the snail to get to its destination. No matter what people deceive people say, about GMB, u nd I'll overcome them! Nigerians! Wake-up! the time has come my people lives matter. PDP party and corruption insecurity darkness no electricity bad government must go. Dear Nigerian's pls forget tribalism especially we the youths, we need change in our country Nigeria, pls lets vote right nd make Nigeria a better place for u nd I,ur children/unborn children nd the next generation. We re tired of CORRUPTION, GREED, ND INSECURITY, etc. That has eaten so deep into our past nd present leaders, the unfair treatment to the masses especially,the rich getting richer while the poor are getting poorer. Its so sad. May God continue to be with us Amen. Vote for #change# vote Buhari and Osinbajo. For president next month 14th.

Flawlessbae❤❤ (wears,bags,sneakers,heels,sandals) for both m/f @08156743416 said...

Gud i hear

Anonymous said...

Hope it's affordable. Nice tho! #oneandonlynwa@gmail.com#

Subomi said...

completely re-branded

OJAI baby said...

Lol. I vividly rem the canoe green bar soap. That's a good brand from canoe. Detergent...

ebonyz... said...

Hope it's as good as they say

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