Redefine your City Style with Heineken’s® @Wherenext and Win Goody Packs | Welcome to Linda Ikeji's Blog

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Sunday 30 November 2014

Redefine your City Style with Heineken’s® @Wherenext and Win Goody Packs

Glamour and style is defined by where you hang out, what you drink and people you share your moments with. If you’re the individual that cares about class and panache then you won’t want to miss Heineken’ Open Your City campaign twitter service @wherenext which has redefined city experience for stylish Nigerians.

It is that unique tool that gives you the opportunity to discover new, hot and out of the World fun spots within your location. 

 


And that’s not all Heineken is also rewarding stylish people with exciting goody packs all you have to do is answer  four out of seven questions correctly and drop your email address with your answers.



The @wherenext service is a revolutionary digital experience which is part of the fully-integrated global campaign, ‘Cities of the World’ which the world’s leading international premium lager beer is undertaking to allow the “Man of the World” to continue with his fun filled and fast paced life.



The Twitter-based @wherenext service which works across the country, aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool. The digital experience of the ‘Cities of the World’ campaign marks a milestone in the evolution of Heineken’s digital marketing strategy.





 @wherenext reads the pulse of a city by using real-time location-based social activity to show where is hot and guide fun seekers to new adventures spots. The real-time recommendations engine helps consumers answer that eternal night-out question, ‘Where next?’ The real-time activity is also provided on a mobile responsive website www.heineken.com/openyourcity for access to all consumers around the world.



So do you want to be stylish, standout in the crowd by experiencing the newness of your city? What you need to do is log on to twitter and tweet @wherenext followed by your location and geolocate you get revealing trending spots around you. E.g @Wherenext Maryland remember to geolocate.





Questions for Heineken ‘Open your City’

1.     What is the name of the new campaign being run by Heineken in Nigeria?

2.     What Twitter handle will you tweet to for exciting locations within your city?

3.     What is the name of the TVC for the new Heineken campaign?

4.     Write an example of a tweet to get exciting places around your city?

5.     What are the modalities for participating and winning in the in-bar promotion for the new Heineken campaign?

6.     Which cities are written on the special 33cl edition bottles for the campaign?

7.     What is Heineken Nigeria Twitter handle?

All answers should be sent to Synthesiscom101@yahoo.com  with your phone number and name.

Winners will be picked in the next ten days and contacted

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