BlackMagic, Patoranking thrill guests at launch of McDowell’s No.1 Platinum Whiskey | Welcome to Linda Ikeji's Blog

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Monday, 28 July 2014

BlackMagic, Patoranking thrill guests at launch of McDowell’s No.1 Platinum Whiskey

Oriental Hotel was abuzz with music, celebrities and lights on Friday 25th of July as McDowell’s No. 1, the world largest selling whisky franchise, launched its premium variant McDowell’sNo.1 Platinum Whisky in Nigeria.

At this elegant and festive event to celebrate the new spirit and a milestone moment, guests were treated to the music of Blackmagic and Patoranking. Andre Blaze, anchored the event for the night.

 
The launch of a premium variant of McDowell’s No. 1 whisky is timely, coming at a time when upwardly mobile consumers in Nigeria are enjoyingand experimenting with more premium offerings like whisky. McDowell’s No.1 with its international appeal is becoming an attractive brand of choice for such consumers. And when there is a milestone moment that needs to be underlined with premium celebrations, McDowell’s No. 1 Platinum is the perfect fit.  This was certainly demonstrated at the launch event. 


Guests were treated to an experience of the brand via the TVC and other visual effects.  The great unveil was made by Barrister Mrs. Lucy IzoduwaOmagbonwho found the remote under her chair. Shehad to trigger off an incredible CGI sequence about the brand. 

According to Ashok Capoor, President - Strategy, United Spirits Limited (USL), “McDowell’s No 1 family is now far ahead in the game with half a million cases sales last year in Nigeria. Global expansion and the premiumization strategy has paid off significantly for this portfolio especially in creating the largest whisky franchise with the combined strength of McDowell’s No. 1 whisky and McDowell’s No. 1 Platinum whisky. The brand has created new benchmarks be it contribution to USL’s topline and bottom line, retail value or, growth vis a vis industry performance. The record breaking performance by McDowell’s No. 1 is a reiteration of great faith affirmed in the brand by consumers and our trade partners.” 


“Consistency in quality, innovative packaging, value packed innovations, strong sales push, has triggered the brand to capture disproportionate growth in the market. We have consistently launched new and premium variants across flavours to move consumers up the value chain and increase portfolio contribution.” added Capoor. 

Other performances were from a contortionist dance troupe; indeed the evening was a celebration.




123 comments:

Anonymous said...

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Anonymous said...

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Anonymous said...

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Anonymous said...

Nice treaty! LIB Princess! Pretex4luv@yahoo.com

Unknown said...

Patoranking going higher nd higher. I'm out. ***CATCH ME IF U CAN***

Anonymous said...

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Anonymous said...

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rawnews said...

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Anonymous said...

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Anonymous said...

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Anonymous said...

Nice! Chibestpepe@yahoo.com

DOBY DOBY said...

Love u patoranking

Anonymous said...

First to comment ...emicah29@gmail.com

Unknown said...

Men Them: BOB Based On Belief And Ma Hommie Pato Da Fire aka #Whayasay!!

……………..
.
.
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¤GROWN MAN IN A YOUNG BODY¤

Anonymous said...

emicah29@gmail.com thanks

Anonymous said...

Nice ndibaby33@yahoo.com

Unknown said...

a.k.a EDWIN CHINEDU AZUBUKO said...
.
Black magic and patoranking my main dudes..... I just wish i was there....
.
.
***CURRENTLY IN JUPITER***

Anonymous said...

good one-erolly45@yahoo.com

Anonymous said...

First to comment ndibaby33@yahoo.com

Anonymous said...

Na so so hustlers with big mouth, no ego full Linda Blog site. See as them dey fall over themselves for breadcrumbs. Them no fit comment again na to dey send send email adds. Linda is a religion.....lol. Soon una go give una soul to illuminati.

Anonymous said...

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Anonymous said...

Nice one #bright bravo# brightbravo67@yahoo.com

biola said...

too gud oleahbabe@yahoo.co.uk

Anonymous said...

Patoranking is a ruler
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Ceeflo said...

Was a colourful event

Anonymous said...

Patoranking is a thriller...linda overlook my comment as usual,na ur way...nnadiekwechinnyp@gmail.com

Anonymous said...

Ok, seen
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MUVA said...

Patoranking Royal highness.....

Anonymous said...

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Piijei said...

I love patorankin! piijei19@gmail.com

Anonymous said...

nice one...nkemdirimeverista111@gmail.com

Anonymous said...

patoranking my crush…. beautiful ppl evry wr.

jazdazzle

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Unknown said...

Happy for them they're really making waves in the music industry

Oma said...

Looks like loads of fun :) sylvie23385@yahoo.com

Unknown said...

First to comment

Anonymous said...

Patoranking in d building. What ya say. Smallseed131@yahoo.com

Anonymous said...

Patoranking in d building. What ya say. Smallseed131@yahoo.com

Okonta said...

patoraking fire.

Anonymous said...

Nice....
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Anonymous said...

Patorangking is the rave of the moment.I like his genre of music.

Unknown said...

Cool very colourful event rita2rhyme2009@yahoo.com

Unknown said...

20th to comment cynthianzeako@yahoo.com

Unknown said...

Colorful event.. IIngold4real@yahoo.com

comfort said...

Wlc 2 d market blackmagic...toyinbabs1234@yahoo.cim

Anonymous said...

Nice one.: udezeeze@yahoo.com

Anonymous said...

Dey try well...!! Shaldaschima@yahoo.com

Anonymous said...

Nice...osesabhu@yahoo.com

Unknown said...

30th to comment

Miz Tee said...

Hmmmmn
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Anonymous said...

sure boy patoranky, bizzybrain2003@yahoo.com

Anonymous said...

ok. Onyinye2121@yahoo.com

Anonymous said...

Ok. onyinye2121@yahoo.com

Anonymous said...

Cool! Chibestpepe@yahoo.com

Anonymous said...

big up pato! ronaldyawe@yahoo.com

Unknown said...

I love Patoranking *dancing* esp d song he did wif Tiwa......Dasolaajifolawe@gmail.com

Anonymous said...

baby hello yoomi bankole

ary said...

Patoranking dey here so!

thiwa sho said...

hmmm...issorai
thiwabhabe@gmail.com

Anonymous said...

baby hello yoomi bankole

Unknown said...

Nice 1 but for people that take whiskey nnesweety2j@yahoo.co.uk

Adetola said...

Cool...

9ja Ninja

Anonymous said...

Pato balling. Mega4dave@gmail.com

Anonymous said...

Pato balling. Mega4dave@gmail.com

fimbiology said...

25k to muah...fimbiology@gmail.com

rawnews said...

afolabi4real77@gmail.com ok

Unknown said...

Nice show,

Anonymous said...

L♥√ع those two guys very well......... temitopeolayiwola0@gmail.com

Anonymous said...

Patoranking will soon become as big as those big fish in the Nigerian music industry. Don't want to mention names for the sake of comparison.
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Anonymous said...

Nice one
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Helen said...

Mac D, ijhelen@yahoo.com

Anonymous said...

Very soon whiskey will be scarce in the market,cos I heard that 60percent of alcohol poured in water can prevent the ebola virus from spreading to other parts of your body. abbeyj73@gmail.com. JENE'S COMMENT

Anonymous said...

Nice one bro...kashman_002@yahoo.com

Dan Skila said...

good to see andre blaize, you've been absent on TV for sometime now

danskila1@gmail.com

Anonymous said...

cool. chidikwarosemary@gmail.com

Anonymous said...

Nicx 1 bravo,princeleke48@gmail.com

Anonymous said...

Linda y is this ur blog still slow now, anywayz am sure it was a great performance, love love the chicks gown(the one on the stage)


Yemilucious@yahoo.com

Anonymous said...

nice one.
mejikesamuel@yahoo.com

Anonymous said...

really nice retweetido@gmail.com

Aloeverahealth said...

Cute

Gold said...

lol

Anonymous said...

Patoranking Royal highness *singing* emergency, I too love dis guy ..... Stardiva

Anonymous said...

Nice one... babular05@yahoo.com

Anonymous said...

I love his songs. Chidelacreme@yahoo.com

Anonymous said...

Lili baby I need to win dat cash to refill gas

Anonymous said...

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Anonymous said...

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Anonymous said...

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Anonymous said...

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Anonymous said...

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Anonymous said...

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Anonymous said...

fine retweetido@gmail.com

Anonymous said...

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Anonymous said...

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Anonymous said...

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Anonymous said...

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Anonymous said...

Unto 25k,,see accounts...dey observe,,anjiboy4real@yahoo.com

Anonymous said...

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Anonymous said...

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Anonymous said...

grooving. chidikwarosemary@gmail.com

Anonymous said...

Mcdowell?? never heard of it retweetido@gmail.com

Anonymous said...

yikes retweetido@gmail.com

Anonymous said...

well played retweetido@gmail.com

Anonymous said...

We also nid white magic oooo.gchukss@yahoo.com

Anonymous said...

K ooo...gudyc472@gmail.com

Anonymous said...

Hmmm dats good. Okaforgoodness1@gmail.com

Anonymous said...

Kudos to pato rankin. Nnaemekabuzo24@gmail

Anonymous said...

Kudos patorankin nnaemekabuzo24@gmail

Anonymous said...

Cool. Chidelacreme@yahoo.com

Anonymous said...

all beautiful.
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Anonymous said...

Was @ †ђƹ Event. (Linda's Man)

Anonymous said...

Cool guy jnwaino@yahoo.com

Unknown said...

Bouquiowobs@gmail.com

Anonymous said...

i am not sure they are dating

Anonymous said...

Nwakibabe2006@yahoo.co.uk

Anonymous said...

Patoranking is the rave of the moment. I love his genre of music.favouredmoi@gmail.com.

Anonymous said...

I'm sure it was great with patoranking there! Oluwatunmisemabinuori @yahoo.com

Anonymous said...

I wish ah was there johnpaulogy@gmail.com

Anonymous said...

nice. ajibtobi25@yahoo.co.uk

Anonymous said...

Ranking in the building... chidikwarosemary@gmail.com

Anonymous said...

good for them....chemicalx52003@yahoo.com

Amarachukwu. said...

Nice one.

Anonymous said...

Trust me it was so so colourful,cos I was there

Unknown said...

Nice
Mamafunkky@gmail.com

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