Oriental
Hotel was abuzz with music, celebrities and lights on Friday 25th of
July as McDowell’s No. 1, the world largest selling whisky franchise, launched its
premium variant McDowell’sNo.1 Platinum Whisky in Nigeria.
At
this elegant and festive event to celebrate the new spirit and a milestone
moment, guests were treated to the music of Blackmagic and Patoranking. Andre Blaze, anchored the event for the night.
The
launch of a premium variant of McDowell’s No. 1 whisky is timely, coming at a
time when upwardly mobile consumers in Nigeria are enjoyingand experimenting
with more premium offerings like whisky. McDowell’s No.1 with its international
appeal is becoming an attractive brand of choice for such consumers. And when
there is a milestone moment that needs to be underlined with premium
celebrations, McDowell’s No. 1 Platinum is the perfect fit. This was certainly demonstrated at the launch
event.
Guests
were treated to an experience of the brand via the TVC and other visual
effects. The great unveil was made by
Barrister Mrs. Lucy IzoduwaOmagbonwho found the remote under her chair. Shehad
to trigger off an incredible CGI sequence about the brand.
According
to Ashok Capoor, President - Strategy, United Spirits Limited (USL),
“McDowell’s No 1 family is now far ahead in the game with half a million cases
sales last year in Nigeria. Global expansion and the premiumization strategy
has paid off significantly for this portfolio especially in creating the
largest whisky franchise with the combined strength of McDowell’s No. 1 whisky
and McDowell’s No. 1 Platinum whisky. The brand has created new benchmarks be
it contribution to USL’s topline and bottom line, retail value or, growth vis a
vis industry performance. The record breaking performance by McDowell’s No. 1
is a reiteration of great faith affirmed in the brand by consumers and our
trade partners.”
“Consistency
in quality, innovative packaging, value packed innovations, strong sales push,
has triggered the brand to capture disproportionate growth in the market. We
have consistently launched new and premium variants across flavours to move
consumers up the value chain and increase portfolio contribution.” added
Capoor.
Other
performances were from a contortionist dance troupe; indeed the evening was a
celebration.
123 comments:
enoimeibanga@gmail.com lemme me win
cool, mbjobafuto@gmail.com
enoimeibanga@gmail.com lemme me win
Nice treaty! LIB Princess! Pretex4luv@yahoo.com
Patoranking going higher nd higher. I'm out. ***CATCH ME IF U CAN***
enoimeibanga@gmail.com lemme me win
enoimeibanga@gmail.com lemme me win
afolabi4real77@gmail.com Cool
enoimeibanga@gmail.com lemme me win
enoimeibanga@gmail.com lemme me win
Nice! Chibestpepe@yahoo.com
Love u patoranking
First to comment ...emicah29@gmail.com
Men Them: BOB Based On Belief And Ma Hommie Pato Da Fire aka #Whayasay!!
……………..
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.
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¤GROWN MAN IN A YOUNG BODY¤
emicah29@gmail.com thanks
Nice ndibaby33@yahoo.com
a.k.a EDWIN CHINEDU AZUBUKO said...
.
Black magic and patoranking my main dudes..... I just wish i was there....
.
.
***CURRENTLY IN JUPITER***
good one-erolly45@yahoo.com
First to comment ndibaby33@yahoo.com
Na so so hustlers with big mouth, no ego full Linda Blog site. See as them dey fall over themselves for breadcrumbs. Them no fit comment again na to dey send send email adds. Linda is a religion.....lol. Soon una go give una soul to illuminati.
Bukkyowolabi467@gmail.com
Nice one #bright bravo# brightbravo67@yahoo.com
too gud oleahbabe@yahoo.co.uk
Patoranking is a ruler
Bukkyowolabi467@gmail.com
Was a colourful event
Patoranking is a thriller...linda overlook my comment as usual,na ur way...nnadiekwechinnyp@gmail.com
Ok, seen
Sharonchinenye86@gmail.com
Patoranking Royal highness.....
Nwaejikeangela@yahoo.com
I love patorankin! piijei19@gmail.com
nice one...nkemdirimeverista111@gmail.com
patoranking my crush…. beautiful ppl evry wr.
jazdazzle
jazdazzle@yahoo. com
Happy for them they're really making waves in the music industry
Looks like loads of fun :) sylvie23385@yahoo.com
First to comment
Patoranking in d building. What ya say. Smallseed131@yahoo.com
Patoranking in d building. What ya say. Smallseed131@yahoo.com
patoraking fire.
Nice....
Check this post
prostitution should be legalized in Nigeria- Maheeda...Click to Read
Patorangking is the rave of the moment.I like his genre of music.
Cool very colourful event rita2rhyme2009@yahoo.com
20th to comment cynthianzeako@yahoo.com
Colorful event.. IIngold4real@yahoo.com
Wlc 2 d market blackmagic...toyinbabs1234@yahoo.cim
Nice one.: udezeeze@yahoo.com
Dey try well...!! Shaldaschima@yahoo.com
Nice...osesabhu@yahoo.com
30th to comment
Hmmmmn
Oluwatobitanimola@gmail.com
sure boy patoranky, bizzybrain2003@yahoo.com
ok. Onyinye2121@yahoo.com
Ok. onyinye2121@yahoo.com
Cool! Chibestpepe@yahoo.com
big up pato! ronaldyawe@yahoo.com
I love Patoranking *dancing* esp d song he did wif Tiwa......Dasolaajifolawe@gmail.com
baby hello yoomi bankole
Patoranking dey here so!
hmmm...issorai
thiwabhabe@gmail.com
baby hello yoomi bankole
Nice 1 but for people that take whiskey nnesweety2j@yahoo.co.uk
Cool...
9ja Ninja
Pato balling. Mega4dave@gmail.com
Pato balling. Mega4dave@gmail.com
25k to muah...fimbiology@gmail.com
afolabi4real77@gmail.com ok
Nice show,
L♥√ع those two guys very well......... temitopeolayiwola0@gmail.com
Patoranking will soon become as big as those big fish in the Nigerian music industry. Don't want to mention names for the sake of comparison.
justhealthng@gmail.com
Nice one
abiolataiwo2015@yahoo.com
Mac D, ijhelen@yahoo.com
Very soon whiskey will be scarce in the market,cos I heard that 60percent of alcohol poured in water can prevent the ebola virus from spreading to other parts of your body. abbeyj73@gmail.com. JENE'S COMMENT
Nice one bro...kashman_002@yahoo.com
good to see andre blaize, you've been absent on TV for sometime now
danskila1@gmail.com
cool. chidikwarosemary@gmail.com
Nicx 1 bravo,princeleke48@gmail.com
Linda y is this ur blog still slow now, anywayz am sure it was a great performance, love love the chicks gown(the one on the stage)
Yemilucious@yahoo.com
nice one.
mejikesamuel@yahoo.com
really nice retweetido@gmail.com
Cute
lol
Patoranking Royal highness *singing* emergency, I too love dis guy ..... Stardiva
Nice one... babular05@yahoo.com
I love his songs. Chidelacreme@yahoo.com
Lili baby I need to win dat cash to refill gas
lindodo chamzyracy@yahoo.com
lindodo pls rem me chamzyracy@yahoo.com
lindodo pls rem me chamzyracy@yahoo.com
lindodo pls rem me chamzyracy@yahoo.com
Big ups to eniola lawrence .. tictaccer@yahoo.com
lindodo pls rem me chamzyracy@yahoo.com
fine retweetido@gmail.com
black magic roksss retweetido@gmail.com
lindodo pls rem me chamzyracy@yahoo.com
lindodo pls rem me chamzyracy@yahoo.com
Big ups to eniola lawrence .. tictaccer@yahoo.com
Unto 25k,,see accounts...dey observe,,anjiboy4real@yahoo.com
Anjiboy4real@yahoo.com
Nice! tejucares2000@yahoo.com
grooving. chidikwarosemary@gmail.com
Mcdowell?? never heard of it retweetido@gmail.com
yikes retweetido@gmail.com
well played retweetido@gmail.com
We also nid white magic oooo.gchukss@yahoo.com
K ooo...gudyc472@gmail.com
Hmmm dats good. Okaforgoodness1@gmail.com
Kudos to pato rankin. Nnaemekabuzo24@gmail
Kudos patorankin nnaemekabuzo24@gmail
Cool. Chidelacreme@yahoo.com
all beautiful.
hot.askia@gmail.com
Was @ †ђƹ Event. (Linda's Man)
Cool guy jnwaino@yahoo.com
Bouquiowobs@gmail.com
i am not sure they are dating
Nwakibabe2006@yahoo.co.uk
Patoranking is the rave of the moment. I love his genre of music.favouredmoi@gmail.com.
I'm sure it was great with patoranking there! Oluwatunmisemabinuori @yahoo.com
I wish ah was there johnpaulogy@gmail.com
nice. ajibtobi25@yahoo.co.uk
Ranking in the building... chidikwarosemary@gmail.com
good for them....chemicalx52003@yahoo.com
Nice one.
Trust me it was so so colourful,cos I was there
Nice
Mamafunkky@gmail.com
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