LASAA says this maiden edition of what may become an
annual international conference & exhibition in Lagos, is geared at
creating a convergence of stakeholders within the out-of-home advertising
industry. It will focus on trends, best practices, innovations and
challenges within the Nigerian and African context. Conference
participants will include advertising agencies, outdoor practitioners, media
owners, signage fabricators, printers, advertisers, regulators,
government Officials, event companies, outdoor protection services,
retailers, franchisees and marketing professionals.
Speaking on this new initiative, the Managing Director of
LASAA, Mr George Noah, who is steering this development
said: ''The objective is to provide a veritable platform
for the growth and development of signage and outdoor advertising in Lagos
State, Nigeria and Africa. The event is expected to attract from
within and outside the country, industry regulators, consultants,
designers, researchers, brand managers, media buying agencies, event
companies, suppliers, manufacturers, exhibitors in the signage,
digital signage, retail signage solutions, outdoor media as well as screen
and digital printing industries''.
Commenting further, Noah said: ''Our objective is to
create an enabling environment that will help all players in our sector to
grow their business and to keep abreast with new innovations from across the
globe. Visitors and participants are expected to discover the
latest developments in equipment, software, signage and outdoor
materials, systems, fittings and fixtures. Participants can maximise
their time at the event by taking part in the tailored conference
sessions as well as experiencing live demonstrations and networking
opportunities. In addition the conference &
exhibition will deliver new market breakthroughs, significant on-site
sales, joint venture opportunities, new trading partners and an improved
regional profile for manufacturers''.
Exhibitors already committed to the event include:
Rotapanel (Holland) Primedia (South Africa) Agfa (Belgium) Saga Group
(Dubai) and Invent Media (Nigeria). Similar exhibitions in
Dubai, London and Milan are reported to generate billions of dollars of
sales for exhibitors serving the printing, signage and outdoor advertising
industries.
Signed
Temitope
Akande,
Manager,
Corporate Affairs/PR Department
E-mail- takande@lasaa-ng.com,
Tel-07043281292
www.lasaa.com
16 comments:
Interesting
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linda making money ikeji...
they faya advert dey go o jare
Good luck to those who will attend. hope they learn something useful
This is going to be the 1st of its kind...
It gonna be successful.... @appropriate time..!! **
Interesting u said, they r hosting Africa's biggest exhibition while people r dying everyday in dis country, Instead of them to find solutions to d problems at hand mtchew.
Am thrilled . well dône lasaa
Interesting!
really? exhibition and conference in Nigeria? like seriously? how will they pull this one off? the only one i know of is the oil and gas bla bla... God help them on this... more grease LASAA
Great one .... can't wait...
Kindly ff @kluxprints on twitter..
Finally, they are hosting an event that concerns their functions. That said, they did a good job at the lagos countdown so i expect nothing less
this is gonna be fantastic.i aint missing it for anything.exhibitions are usually very interesting and educating.thumbs uo to u,Mr Noah.more grease to your eldow
@Stephanie Raymond, such an event will provide a platform for more foreign investors in the country, hence, more job opportunities for the jobless
must people commenting rubbish on every topic, so because people are dying everything should be put on hold in Nigeria.
Stephanie Olodo Raymond, you should start by not eating food anymore or doing any other thing in your life. Ewu can beer!!!!
It is a welcome development. However, LASAA should invest more in her staff training and retraining because those guys lack courtesy at he L.G levels especially those at the enforcement unit.
This is a given if you run your business with heart. If you truly love your customers they will feel it. Ooh Advertising and Outdoor media
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