Mortein steps up with innovative variant to strengthen malaria fight in Nigeria | Welcome to Linda Ikeji's Blog

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Saturday, 27 December 2014

Mortein steps up with innovative variant to strengthen malaria fight in Nigeria

In furtherance of its commitment to provide innovative solutions to make life easier and healthier, leading anti-malaria brand, Mortein from the stables of Reckitt Benckiser launched its new variant, Mortein automatic insect control system recently.

The most anticipated Mortein automatic insect control system is made from natural extracts and can last up to four weeks with more than 2,000 bursts of sprays that ooze out at regular interval to provide continuous protection against crawling and flying insects...

     Managing Director, DTR Nig. Ltd., Alhaji Tahir Mohammed; National Coordinator, National Malaria Elimination Programme, Federal Ministry of Health, Dr. Nnenna Ezeigwe; Brand Manager, Mortein, Reckitt Benckiser, Ms. Ejiro Iku and Trade Marketing Manager, Reckitt Benckiser, Mr. Victor Balogun at the product launch of the New Mortein automatic insect control system in Abuja
The revolutionary Mortein Automatic insect control system is the latest addition to the Mortein brand that kills 100% Mosquitoes.



The product launch which held pan-nigeria in eight major cities; Lagos, Abuja, Kano, Ibadan, Port Harcourt, Enugu, Calabar and Warri had in attendance key government officials especially from the National Malaria Elimination Programme (NMEP) as well as trade teams, distributors and sales agents, offered opportunity to espouse the unique benefits of the new Mortein automatic insect control system to all present.

Speaking about the launch of the new variant of Mortein, the Marketing Director, West Africa, Reckitt Benckiser, Oguzhan Silivrili represented by the Brand Manager, Mortein, Ms. Iku Ejiro, said the development of the new product was informed by the need to stem the prevalence of malaria scourge in the country and Africa generally.
According to him, there are estimated 300 million acute cases of malaria every year around the world, resulting in more than one million deaths while approximately 90 percent of these deaths occur in Africa, mostly in young children. 

Silivrili decried the high malaria prevalence in Nigeria as ‘‘unacceptable’’, saying ‘‘malaria is responsible for 60 percent of outpatient visits to health facilities, 30 percent of childhood deaths, 25 percent of deaths in children under one year and 11 percent of maternal deaths.’’
He affirmed Reckitt Benckiser’s commitment to the elimination of malaria in the country even as he was optimistic that effective collaboration and implementation of targeted initiatives could make this achievable.

‘Malaria can be eliminated in Nigeria which is the reason Reckitt Benckiser is taking the lead. We have made strategic partnership with the National Malaria Elimination Programme (NMEP), the lead agency of the Federal Ministry of Health on the elimination of malaria; also, we work closely with the National Association of Nigeria Nurses and Midwives (NANNM) and other relevant government bodies’ Silivrili said.

‘We also have the Anti-malaria education-New mum program reaching out to over 500,000 mums, our Primary Health Centre (PHC) activations reaching over 10,000 mums and the  church/mosque activations in top 5 cities in Nigeria’

Pix from left Mr Emmanuel Ugwuanyi, Head, Marketing, West Africa, Reckitt Benckiser; Ejiro Iku, Brand Manager, Mortein; Mr Tayo Ojuri, Managing Director, Tee One Ventures Ltd and Mr Abayomi Shittu, Regional Sales Manager, Reckitt Benckiser at the launch of the new Mortein Authomatic Insect Control system in Lagos.
“In the last few years, we have moved pan-Nigeria with our Anti-Malaria Campaign by equipping Nigerians with the right information on how to protect themselves from mosquitoes and stay healthy. Our New Mum Programmes (NMP) has reached approximately 5 million new moms in the hospitals since inception; we also have the mobile clinic, Health On Wheels (HOW) going door-to-door across Nigeria and open market activations in top 15 states in Nigeria. We have also enjoyed massive exploit across digital platforms especially through our youtube infomercial with the National Coordinator of National Malaria Elimination Programme (NMEP), Dr. Nnenna Ezeigwe engendering almost 2 million impressions in Nigeria.’’ he stated.

Silivrili explained further that despite the large number of people reached in Nigeria, Reckitt Benckiser is not relenting on the journey because there is need to rescue many more Nigerians from malaria scourge. “This is the philosophy behind the launch of the new Mortein automatic insect control system. It is the first of its kind in Nigeria, providing a convenient and preventive option against malaria without electricity,’’ he added.

The Mortein automatic insect control system which is safe to use when the room is properly ventilated is available at a cost of N2000 for the complete set and N1100 for the refill pack across stores nationwide.

 Brand Manager, Mortein, Reckitt Benckiser, Ms. Ejiro Iku presenting the New Mortein automatic insect control system
 Product Launch at Kano
Product launch at Ibadan
  Managing Director, DTR Nig. Ltd. (Key Distributor for Reckitt Benckiser in Abuja),  Alhaji Tahir Mohammed

36 comments:

igwe Adaobi said...

This thing that makes me sacred in the night because of the sound. #Notintrested

Odeh Peter said...

Mtcheeew! And we keep rolling back malaria every year since 1960.



SUPERSLIMC4

Gloriafines Okaiman said...

Their advert joor

carlos iyke said...

They are all same. Besides if it's too concentrated, it will be more harmful to human
$.
$.
@Mr Endowed via Lumia phone

Cecilia Onajobi said...

Very good at least one can fight mosquitoes at anytime

Cecilia Onajobi said...

Very good at least one can fight mosquitoes at anytime. Mortein!

ROYAL PRIESTHOOD said...

Nice one... #Royal Priesthood#

ROYAL PRIESTHOOD said...

Hope d product hit d market big. #Royal Priesthood#

Jules Louis said...

I'll pass on this one. The mortein i recently bought didn't work. I liteeally used it on a cockroach and the cockroach ran away with the insecticide still on its wings and head. I still prefer sniper. Just a drop and d rest is history.

ROYAL PRIESTHOOD said...

Linda, job well done. More power to ur elbow. #Royal priesthood#

jimoh ayuba said...

Nice work @M.....#Gmooore'sTaLk

christie benjamin said...

Mortein is one among the best insecticides I have seen.....good work mortein
¤
¤¤¤GUTS OVER FEAR¤¤¤
¤
¤¤¤QUEENMAYA¤¤¤

Sugarvie said...

Well done! But I dint see wer they told us abt d demerits.
#SUGAR#

chimmy onyewuchi said...

Good for mortein but linda I couldn't read all that o.

Tony young said...

If it smells like the former mortein that means it's bad, it can't act as an air freshener how can someone be comfortable with mortein spraying on him for every 10 minutes or so in a room?

Tony young said...

If it smells like the former mortein that means it's bad, it can't act as an air freshener how can someone be comfortable with mortein spraying on him for every 10 minutes or so in a room?

Princess G said...

Seen. Read A Dream insecticide is still the best, I have used other insecticide, no one is compared to it.

ed DREAMZ said...

a.k.a EDWIN CHINEDU AZUBUKO said...
.
Oky seen.....
*GLO BRING 3G TO KONTAGORA*
.
.
***CURRENTLY IN JUPITER***

EDDY WIZ said...

MR EDDY said.
Cool.
^
^
^™THAT EDO BOY.COM~wishes u merry Christmas and a happy new year.

EDDY WIZ said...

MR EDDY said.
Cool.
^
^
^™THAT EDO BOY.COM~wishes u merry Christmas and a happy new year.

EDDY WIZ said...

MR EDDY said.
Cool.
^
^
^™THAT EDO BOY.COM~wishes u merry Christmas and a happy new year.

EDDY WIZ said...

MR EDDY said.
Cool.
^
^
^™THAT EDO BOY.COM~wishes u merry Christmas and a happy new year.

Oge Mary said...

Wow Dats gud

Richard Afon Yinkå Ray said...

This's good

Kelvin Jackson said...

Na so...

Freddie said...

Nice innovation!

Dammy Grace said...

OK

Zükk3i said...

Does this mean that we should now throw away into the dustbin, the old ones that we were using before? And even as the refills for those ones were much more affordable than this new one, I know what it cost me to run the old ones.

ochuko arhiakpore said...

These products are meant for those who keep their environment untidy.Mosquitoes breed when ur environment isn't clean.


👏BIG BROTHER SAYS sO👏

Anonymous said...

Cool

Chikaodili Ndife said...

Nice concept

esha said...

E no dey work jare.mcheeew

snowflix said...

Good for them, don't know much about the product tho #onelovefromSnow#

Anonymous said...

How about poisoning from the insecticide when u ar sleeping

ebonyz... said...

Ok

Subomi said...

lol, seriously? very innovative indeed

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