Nigerian Breweries reveal new Star Lite | Welcome to Linda Ikeji's Blog

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Wednesday, 19 February 2014

Nigerian Breweries reveal new Star Lite

Nigerians woke up to a surprise announcement on Monday, February 10, 2014 as Nigerian Breweries’ the nation’s leading brewer, introduced a new crispy, truly refreshing and less filling beer into the market. 

The new brand called STAR LITE, a crisp and ice cold refreshing lager beer was unveiled at a trade event where media partners and key distributors who had no idea of the big announcement were hosted to an exclusive event at Sheraton Hotel, Ikeja. Continue...




Popular comedian, Senator hosted the event while contemporary dance crew DNMT unveiled the new product after captivating a dance preformance.  


“The new STAR LITE beer is extra cold brewed and ice cold filtered a unique, innovative technique from Nigerian Breweries.
 
Like STAR Lager, STAR LITE contains no additives and preservatives and is a healthy offering for all our health conscious consumers,” says Walter Drenth, Marketing Director, Nigerian Breweries.



STAR LITE comes with a temperature sensitive Ice Cold icon on the front label. The indicator turns blue when the beer is at the best cold temperature for drinking. This is the first of its kind in Nigeria,” adds Mr. Drenth.


“This is another major achievement for Star which has become a leader in innovation and exciting change,”



Guests  present at the event include Olisa Adibua, Uti Nwachukwu, Yaw, Tee A, Gbenga Adeyinka amnongst many others. 



STAR LITE is available at select outlets across the country.


30 comments:

Anonymous said...

oyo

Anonymous said...

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Peejay said...

Love the temperature sensitive icon. Asides that, couldn't care less, I'm not a drinker.

onyinye Gloria said...

Seen

tahtah said...

Dats a gud one.

hilary obiorah said...

My brand! Can't wait to try it.

KELVIN said...

STAR DON COME AGAIN OOOO

kendrick Oke said...

drink responsibly

D J STELCH said...

Yet To Have a Taste Of It, Hope Its Cool Sha.. Nice One!!

¤¤AWA O TUSH OH¤¤
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bonita bislam said...

Beer keeps getting better

Patricia Ozioko said...

Healthy indeed.Just another excuse for folks to drink too much.

daisy jeffy said...

Shine shine bobo

lucky chukz said...

Star has lost their Market to Legend and Heineken.. They're just trying to rebrand..

Ijeoma Okafor said...

See advert potentials'

AM.PersonOne said...

Healthy and refreshing then*wink*

tyga harrison said...

Ok seen

tyga harrison said...

Ok seen

tyga harrison said...

Ok seen

Hosla said...

Drink responsible!

@iamPopCee said...

Drink responsibly sha.

Shoutozone said...

Alright

Anonymous said...

Does the drink come out of the brewery 'ICE COLD'?...Ms Ikeji did you write this or they sent it to you...you guys just freak me out sometimes....pls correct the misleading statement...

Wildflower said...

Nice bottle........but sorry I don't drink

Amarachukwu. said...

Shine Shine bobo...STAR!

MY TURN said...

Looks local am sure its to target a local brand

Anonymous said...

Like seriously drink responsibly(xsexie blingz)

Bayo Olabiyi said...

Cant imagine how lovely Star Lite is till u open it ice cold,pour in a clean glassware generating a lovely foam head,take a deep gulp and the sound"Hahhhhhhhhhhhhhhhhhhhhhh" follows.U are missing if u havent gone thru d experience

Anonymous said...

Star lite....let's drink to a new beginning

Anonymous said...

@Bayo Olabiyi..its called FROTH..not foam..advertising wannabe guru with no sense.

poly islam said...

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