Online retailers Konga and Jumia at war! | Welcome to Linda Ikeji's Blog

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Wednesday 29 January 2014

Online retailers Konga and Jumia at war!

Online retailers Konga and Jumia are at war! The fight is so serious that Konga is considering taking legal action against the owners of Jumia. Konga is alleging that Rocket Internet, parent company of Jumia has hijacked all look alike name to Konga.com and registered it to divert traffic to their own site, Jumia.com.

Rocket Internet registered Konga.cd for Cote D’Ivoire, Konga.cm for Cameroun, Konga.ly for Libya, Konga.mu for Mauritius and Konga.ma for Morocco. Others include: Konga.mw for Malawi, Konga.sc for Seychelles, Konga.sh for Saint Helena, Konga.co.ke for Kenya and Konga.co.za for SA.

What this means is that if Konga decides to set up shop in any of these countries, Rocket Internet has effectively deprived them of the benefit of domain localisation. Continue...



The look alike sites were reportedly registered in June 2012 by Arnt Jeschke on behalf of Rocket Internet GmbH in Dublin.

Konga is now claiming that this development is affecting its effectiveness in over eleven countries including Nigeria, where it's major customers are.

The only option that they may have left would be to buy the domain names from Rocket Internet, for which, should Rocket Internet decide to sell at an exorbitant price, Konga may not be able to operate in that country as Konga.

Meanwhile sources close to Jumia.com claim Konga also registered a look alike name Jumai.com.ng which redirects to Konga. Konga claims they have since dropped the name.

In internet business, this practice is called cyber squatting and many countries haves enacted a law against it.

Konga founder, Shagaya, is said to be exploring means to seek legal redress against Jumia.com.

Konga.com and Jumia.com are presently the biggest e-commerce platform in this part of the world

63 comments:

Anonymous said...

oro pesi je o ......,wahala dey .i beg jumia my sincere customer should take things easy ooo,konga is a nigeria enterprise while jumia is a foreighner,they are the shon of the shoil biko.

PAVOUR said...

Lol. Both should drop the names for the right company. It makes no sense registering konga in a country they are yet yo operate in.

Anonymous said...

Na wa o.... Waitin 2 see how dis 1 ends... Me personally i no too like Jumia.. Vinxx said So

Debbie Chelsea said...

Let dere b war.........lindodo how are u?

Alloy Chikezie said...

Hope they are not using Ak47 and rocket propellers for the war? Or even grenades ... Lol


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Unknown said...

wow...smart Jumia!.....that is the smartest way to edge oput your competitor...i bet the best revenge is for Konga to go and make it's presence knowwn in this contries by registering as jumia.gh etc

Unknown said...

*yawns* wetin make we con do sister linda? well sha story noted, can we get better gist puleeze?

BONARIO NNAGS said...

Wetin concern keke Napep and AC ?
They should settle it amicably.

~BONARIO~says so via NOKIA3310

Igor said...

This public is not good for the image of the two companies.They find a quite way to settle their differences.

Tobs2.10 said...

stoooory!!!! IT IS UR BIZNESS???
make una 2 go fry egg

Anonymous said...

haba dis is not nyc atal.

Anonymous said...

If Konga truly began the cyber squatting they really shouldn't be so put out when Jumia is beating them at their own game! Anyways, Jumia doesn't need 'cyber squatting' to be a better online shop cos Jumia rules?

Anonymous said...

Linda, hope say no be advert u dey combine for them?

Anonymous said...

They are choping their money, am wasting mine to comment

Unknown said...

Who cares

Unknown said...

Abeg, make dem carry deir wahala go jare, d both of them re nonsense

Anonymous said...

if Konga actually started it all by registering Jumia.com.ng which reroutes users to konga.com, then they should stop screaming foul. Meanwhile, what jumia did is way too extreme; with the current cyber laws, I know Konga will win the case. But these Rocket Internet guys need to be checked by the Government, a foreign company like them should not be give so much leeway, they are stifling our local developers.

Anonymous said...

That means linda you should sue the guy that registered with your name. What were they doing when jumia was registering all these sites? abeg kong a should gaaan sit-down joor! its a dog eat dog world

Anonymous said...

*miloclap*

Unknown said...

hmmmm...fight of the elephants..the grass is gonna suffer#TecnoN3#ics

Unknown said...

what rocket internet did is wrong from sympathy point of view but i dont think that konga.com has any case against rocket internet. its purely business, being smart matters a lot.

Anonymous said...

Lynda pls neeexxxxtttt!!!

Anonymous said...

Its a very simple case to resolve.
Just that the justice system moves very slowly in Nigeria. Again, I'm not sure if there is a competition law in Nigeria? If there is one, any of the parties can go to court and seek redress. Because this constitutes an infringement on each other's trademark.

charles said...

not so good but if this war can bring the prices of some goods down, then its a good one

Unknown said...

All I can say is woooooooow! I find it fuuuuuny.

Anonymous said...

jumia ppl always act in an unproffesional way,even to their customers,can never buy their stuff again

Unknown said...

My followers are waiting for me to give that MINUTE syllable "WAR"....BOSHUIANGI.

Anonymous said...

I smelt this when this online things started . I knew trouble was going to burst later....

Hrm paul ojeih said...

see me see wahala let dem fight and kill themselves we will just sit back chill and watch dem clowns

Anonymous said...

ahhhh!!linda ohhh..i read this.story oh,it was jumia that started first not konga.ohhh

Anonymous said...

Where is Buyology.com.ng in all these? lol

Fabulosity All Da Way!!! said...

Julia is a shop after my heart. You got me by your side.

Fabulosity All Da Way!!! said...

Jumia...an online shop after my heart

Anonymous said...

This remains me of the fight b/w iphone and samsung.

Anonymous said...

Third Ecommerce launching soon...learning from their shit and building,stronger proposed presence

Anonymous said...

Go n do your hair and look decent.

anaria said...

LMAO !!! Continue....m well u guys should sit and resolve ur case amicably cos this public information may affect ur business bcos some customer might decide to Stop shopping online, which will reduce ur sale at the long run.

Anonymous said...

I have vowed to NEVER use Jumia again. Terrible service!! Konga is more customer friendly!! I pray Konga wins!!!

Anonymous said...

Pls.who has any idea of how kong's recruitment test format is,pls I'm begging :(

AnnMarie said...

Konga started it, now dat they are having a taste of their own medicine I hope they enjoy it

Unknown said...

That's their problem....fighting for their own pocket....mtsheeeeeeeew.....xoxo flynnrules

Amarachukwu said...

They shld continue ooo but I like konga ooo

Anonymous said...

I envisaged this with the berth of online shopping in Nigeria. Anyway,may konga because na only China products jumia sells.

Soledayo said...

Good strategy,they shd then kill the konga name in naija which devalues jumai's acquisition of same in other countries.

ST. KIZITO BOUTIQUE IG: @stkizitoboutique said...

This is too bad for a business. Too bad of jumia. They are gonna lose their prestige for that

Anonymous said...

hahaha! wow. criminal geniuses! I love it

Justice Team said...

Support Nigeria, support Konga. Jumia is foreign owned. I still remember how china blocked google and Facebook to promote their own Chinese companies

Anonymous said...

Round 2....Start, lemme see hw dis will End
I Rep Feb 2nd

Hausa is my Tribe

Anonymous said...

First off there are no laws controlling the acquisition of a domain name in Nigeria registered with cac or not.even if there was the domain names aren't Nigerian .ca.za and .Mc basically changes the country and our CourTs have no jurisdictions outside the borders of nigeria.sadly its just another way to outsmart competition online. Ever wondered why it isn't lindaikeji.com?

Apple said...

Jealousy and envy.

SLEEKREEK said...

I dont like jumia too....during d festive period...i introduced a friend to jumia...she bought some items for her kids abd she had complants concerning some of the items.....she called dia cutomer service center...they were quick to send a ispach rider to collect d items she had issues with...they promised to sed her a mail so she can make another order to replace the previous ones or refud her money....till now...no mail,,no replacement,,no cash refund.....she called several times but nothing happened.....she just had to let go.....

Anonymous said...

Konga is taking over the market and has some big plans on the pipeline. Jumia sees this as a big threat. There's more to this story linda did not report...

Marie-Jurie said...

Then register with kongabestjumia.com or something smarter.

Unknown said...

Mumunguz international.... Without making my hair I look better dan ur skunked up wearing wig head of yours

Dee Tee said...

Hmmm... SWOT Analysis

Anonymous said...

Do you ppl ever think why konga drop jumai.com.ng as they rightly claim in that report. Jumia played a fast game on them cos Konga can definitely do what they are claiming to have done now.

Anonymous said...

Konga is the best . Great customer service, fast delivery and their prices are cheaper than jumia's by far! Jumia is just a greedy foreign company.

Anonymous said...

Guys you can still buy and sell online in Nigeria via Loogga

Anonymous said...

smart businness men think way ahead of competition. Konga should go sleep. by the way im still waiting for my shoes since december.

Anonymous said...

@Sleekreek, pls tell ur friend not to give up. It has happened to me b4 but I ensured that I did them mails and followup mails that they had to gv me voucher code to use for a new order.

Anonymous said...

Both companies are technically owned by same sponsor. What u are doing is pure advert...U good sha.

Anonymous said...

I m not surprised I have enough evidence to prove the havock jumia can cause. They have no integrity they just sacked the 2 most terrible maanagers rapheal and tunde. It any one needs evidence to back this up I can provide it.

Anonymous said...

Yes, is it our businesses.

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