It is that unique tool that gives you the opportunity to discover new, hot and out of the World fun spots within your location.
And that’s not all
Heineken is also rewarding stylish people with exciting goody packs all you
have to do is answer four out of seven
questions correctly and drop your email address with your answers.
The @wherenext service
is a revolutionary digital experience which is part of the fully-integrated
global campaign, ‘Cities of the World’ which the world’s leading international
premium lager beer is undertaking to allow the “Man of the World” to continue
with his fun filled and fast paced life.
The Twitter-based
@wherenext service which works across the country, aims to help consumers
explore new experiences of their cities, using a brand new and innovative
social tool. The digital experience of the ‘Cities of the World’ campaign marks
a milestone in the evolution of Heineken’s digital marketing strategy.
@wherenext reads the pulse of a city by using
real-time location-based social activity to show where is hot and guide fun
seekers to new adventures spots. The real-time recommendations engine helps
consumers answer that eternal night-out question, ‘Where next?’ The real-time
activity is also provided on a mobile responsive website www.heineken.com/openyourcity for access to all consumers around the world.
So do you want to be
stylish, standout in the crowd by experiencing the newness of your city? What
you need to do is log on to twitter and tweet @wherenext followed by your
location and geolocate you get revealing trending spots around you. E.g
@Wherenext Maryland remember to geolocate.
Questions for Heineken ‘Open your
City’
1.
What is the name of the new campaign
being run by Heineken in Nigeria?
2.
What Twitter handle will you tweet to
for exciting locations within your city?
3.
What is the name of the TVC for the new
Heineken campaign?
4.
Write an example of a tweet to get
exciting places around your city?
5.
What are the modalities for
participating and winning in the in-bar promotion for the new Heineken
campaign?
6.
Which cities are written on the special
33cl edition bottles for the campaign?
7.
What is Heineken Nigeria Twitter handle?
All answers should be sent to Synthesiscom101@yahoo.com with your phone number and name.
Winners will be picked in the next ten
days and contacted
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