During the advertisement break of the popular reality television series “British X Factor”,which was aired on Sunday the 18th of October, Adele teased fans with snippets of the much-awaited album.
This
is the first time ever that Adele has sanctioned the use of hermusic through
this format.“Hello” is the single taken from Adele’s highly anticipated new
album etitled ‘25’ set for worldwide release on the 20th November
this year. ‘Hello” launches as an exlusive Caller Tune on MTN on Friday 23rd
October in South Africa, Nigeria and Uganda andwill be exclusively available to
MTN subscribers for downloading on MTN’s music platforms, customers will be
able to download it by dialling *123*53# at 50c per week.
Larry
Annetts, Sales and Marketing Executive for MTN South Africa, says
“MTN is pleased with the securing of these rights, in collaboration with Content Connect Africa, as it gives expression to MTN’s ongoing commitment to promoting music as an art form. MTN has a proud track record of promoting the development of music on the continent, and our collaboration with renowned artists such as Mafikizolo, Mi Casa, Nigeria’s Praiz, Tiwa Savage, Davido and Don Jazzy, amongst others,is indicative of our quest to use our expansive footprint to give our customers the best musical experience.
“MTN is pleased with the securing of these rights, in collaboration with Content Connect Africa, as it gives expression to MTN’s ongoing commitment to promoting music as an art form. MTN has a proud track record of promoting the development of music on the continent, and our collaboration with renowned artists such as Mafikizolo, Mi Casa, Nigeria’s Praiz, Tiwa Savage, Davido and Don Jazzy, amongst others,is indicative of our quest to use our expansive footprint to give our customers the best musical experience.
We have done a lot of work
in promoting music in the digital space, with Music+ being one of our key
offering that has givenmany artists across the continent a bigger platform to
market their music. We are humbled and pleased that our efforts in the music
space are being acknowledged and recognised, and we are looking forward to
similar partnerships of this nature going forward,” says Annetts.
Adele is the first woman in the history of the Billboard Hot 100 to have three
simultaneous top 10 singles as a lead artist, and the first female artist to
simultaneously have two albums in the top five of the Billboard 200 and two singles in the top five of the Billboard Hot 100.
“This exclusive right we
have secured with Adele’s recording labelJust Music will set us apart from the
competition and reaffirm our commitment to delight millions of our customers
and provide them with a distinct customer experience, and this was accomplished
through our collaboration with Content Connect Africa” Annetts concludes.
30 comments:
Nice one, I want dis. Linda take note!
Nice one, I want dis. Linda take note!
I will sub for it. Love the tune
Good. TIMILEYIN BLESSING
NAWA OOO
JUST GETTING RICHER EVERY MIN...
MEENAH_WAKIL ON INSTAGRAM
Okay. I don't do the caller tune thing, and I already have the song on my phone. I wish them the best with the business move.
Are You a One Minute Man?
NAWA OOO
JUST GETTING RICHER EVERY MIN...
MEENAH_WAKIL ON INSTAGRAM
Mtn is everywhere. Phil 4:13
Nice one.
Love Adele.
Cool
#It WiLL onLY geT beTTer
#It mUsT eNd iN prAiSe
The song is too slow for a caller tune.. Aiit for a boo's ringtone
Hmmmm ok
hello from the other side ............ luv luv luv this song!!!!!!!!!
It is not upcomin o linda! It is lit, d song gives me chills!
Ok
Interesting.
the song has been on replay ever since i got it, Adele is super awesome. on the other hand this wont save MTN
Variance Analysis Calculation
My fav Adele
Nice
www.vabadon.com
I think i will subscribe for it because i love Adele.
#TeamBlessed#
I think i will subscribe for it because i love Adele.
#TeamBlessed#
Linda did u just say upcoming single?? song dropped since last week
Welldone to dem
Cool
Ok,cool
Ok,cool
Linda Take Note; it's not upcoming, the single is already out, its the album that's upcoming
Yeah mtn everywhere u go Adele now on naija callertune www.iwonpopular.com
I can't wait for her album :)
Already got the song...kul...next news!
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