MTN secures exclusive caller tune rights of Adele's upcoming single | Welcome to Linda Ikeji's Blog

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Friday 30 October 2015

MTN secures exclusive caller tune rights of Adele's upcoming single

MTN, in collaboration with content aggregator, “Content Connect Africa”and Just Music has clinched a landmark deal that gives it the exclusive rights to Adele’s much-anticipated single entitled “Hello” which wasreleased on October23, as a caller ring back tone.

During the advertisement break of the popular reality television series “British X Factor”,which was aired on Sunday the 18th of October, Adele teased fans with snippets of the much-awaited album.

 

This is the first time ever that Adele has sanctioned the use of hermusic through this format.“Hello” is the single taken from Adele’s highly anticipated new album etitled ‘25’ set for worldwide release on the 20th November this year. ‘Hello” launches as an exlusive Caller Tune on MTN on Friday 23rd October in South Africa, Nigeria and Uganda andwill be exclusively available to MTN subscribers for downloading on MTN’s music platforms, customers will be able to download it by dialling *123*53# at 50c per week.

Larry Annetts, Sales and Marketing Executive for MTN South Africa, says
“MTN is pleased with the securing of these rights, in collaboration with Content Connect Africa, as it gives expression to MTN’s ongoing commitment to promoting music as an art form. MTN has a proud track record of promoting the development of music on the continent, and our collaboration with renowned artists such as Mafikizolo, Mi Casa, Nigeria’s Praiz, Tiwa Savage, Davido and Don Jazzy, amongst others,
is indicative of our quest to use our expansive footprint to give our customers the best musical experience.

We have done a lot of work in promoting music in the digital space, with Music+ being one of our key offering that has givenmany artists across the continent a bigger platform to market their music. We are humbled and pleased that our efforts in the music space are being acknowledged and recognised, and we are looking forward to similar partnerships of this nature going forward,” says Annetts.

Adele is the first woman in the history of the Billboard Hot 100 to have three simultaneous top 10 singles as a lead artist, and the first female artist to simultaneously have two albums in the top five of the Billboard 200 and two singles in the top five of the Billboard Hot 100.
“This exclusive right we have secured with Adele’s recording labelJust Music will set us apart from the competition and reaffirm our commitment to delight millions of our customers and provide them with a distinct customer experience, and this was accomplished through our collaboration with Content Connect Africa” Annetts concludes.

30 comments:

Unknown said...

Nice one, I want dis. Linda take note!

Unknown said...

Nice one, I want dis. Linda take note!

Davido's driver said...

I will sub for it. Love the tune

Unknown said...

Good. TIMILEYIN BLESSING

Anonymous said...

NAWA OOO


JUST GETTING RICHER EVERY MIN...




MEENAH_WAKIL ON INSTAGRAM

Kayode Odusanya said...

Okay. I don't do the caller tune thing, and I already have the song on my phone. I wish them the best with the business move.



Are You a One Minute Man?

Anonymous said...

NAWA OOO


JUST GETTING RICHER EVERY MIN...




MEENAH_WAKIL ON INSTAGRAM

Bishop Dammy said...

Mtn is everywhere. Phil 4:13

Unknown said...

Nice one.
Love Adele.

Blog It With Olivia said...

Cool


















#It WiLL onLY geT beTTer
#It mUsT eNd iN prAiSe

SMURF said...

The song is too slow for a caller tune.. Aiit for a boo's ringtone

aproko manager said...

Hmmmm ok

Anonymous said...

hello from the other side ............ luv luv luv this song!!!!!!!!!

Unknown said...

It is not upcomin o linda! It is lit, d song gives me chills!

Unknown said...

Ok

Unknown said...

Interesting.

Unknown said...

the song has been on replay ever since i got it, Adele is super awesome. on the other hand this wont save MTN

Variance Analysis Calculation

yawanow said...

My fav Adele

Victor Emeka Isaac said...

Nice

www.vabadon.com

Unknown said...

I think i will subscribe for it because i love Adele.













#TeamBlessed#

Unknown said...

I think i will subscribe for it because i love Adele.













#TeamBlessed#

Emma said...

Linda did u just say upcoming single?? song dropped since last week

NaijaDeltaBabe said...

Welldone to dem

Unknown said...

Cool

Jasmine Joseph said...

Ok,cool

Jasmine Joseph said...

Ok,cool

Anonymous said...

Linda Take Note; it's not upcoming, the single is already out, its the album that's upcoming

IWP said...

Yeah mtn everywhere u go Adele now on naija callertune www.iwonpopular.com

Anonymous said...

I can't wait for her album :)

Unknown said...

Already got the song...kul...next news!

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