‘Lux Gold Search’ Promo In Motion With First Millionaire

The first one million naira winner in the on-going Lux consumer promotion emerges as the search for gold enters its second month. 

Mrs Adebiyi Oluwatobi joy knows no bound as she emerged the first winner of one Million Naira in the ongoing Lux’s promotion. 

‘I can’t believe am a millionaire! Though i saw the advert on TV, i never believe it’s real but now that am a winner, many thanks to Unilever and I’ll always use Lux beauty soap” she exclaimed 

Speaking at the Promo unveil and cheque presentation, the Vice –President Operations Mr. Anil Gopalan while describing the promo mechanics said gold coins have been inserted in limited quantities bar of Lux beauty soap. “Since the launch of Lux in 1925, it has been the choice of over 1.5billion users per day. Our course is to make our consumers super stars thats the reason behind the usage of super star like Genevieve Nnaji, Munachi even Hollywood super stars as our model. As regard this promotion, customers are expected to go out and purchase this bar of Lux and find the gold coin to stand a chance to win instant prizes of 1million Naira for 5 winners; $1,000 for 30 winners; Blackberry Q10 for 20 winners; 10 washing machines; dinner tickets and other consolation prizes”. The promotion runs throughout Nigeria and winning entries have been planted strategically in each region to ensure winners emerge from each region,” he said.

The Category Manager, Skin Cleansing , Unilever Nigeria, Rotimi Oyesiji noted that Lux is a high quality soap with over 50 years of existence and formulated with special natural ingredients and first class perfumes to suit different people making them look more beautiful. It produces a creamy rich lather that cleans the skin well and leaves the skin smooth and soft.

“The new Lux range is a blend of luscious fruits and moisturising cream that enhances a soft and smooth skin. The five variants are Peach & Cream, Strawberry & Cream, Nut & Cream, Even Glow and Lux white. This promotion is our own way to rewarding loyal Lux users, as well as get new users to experience the brand.  

He said that Unilever’s deep understanding of the Nigerian consumers places the company in a unique position to leverage its global strength in Research and Development and thereby bring brands that meet the highest international and local standards to the Nigerian people. In return, consumers have continued to patronise Unilever brands for which we would like to extend our appreciation.

Unilever, a leading FMCG company in Nigeria is with the Mission is to add Vitality to life by meeting everyday needs for nutrition, hygiene and personal care with brands that make people feel good, look good and get more out of life. The promo runs through October 15^th 2013 with the aim of building better relationship with consumers and to compensate for their loyalty.