The multiple-award winning singer was unveiled today as the new global creative director of Blackberry in New York.
"She believes in the product and technology," BlackBerry CEO Thorsten
Heins said in a statement. "We are excited she will be bringing to us
her enormous capabilities, as well as a vast network of relationships in
the entertainment, social media and business communities, to help shape
our brand and grow our business."
Alicia, who joined the CEO on stage, said:
"As global creative director, my goal is to inspire creativity with this platform, and I'm so excited to jump right in. I want to bridge the gap between the work phone and the play phone," she noted.
49 comments:
Nice..... I luv Alicia.
I saw this and almost raised some eyebrows until I saw this line... "Her vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business." That sounds logical. Congrats gurl.
Wow!!! Now that's an achievement
B
#teamBB!!!!!! #phuckyourBrand
Yes o. Good for her
Breaking News: Jay-Z Signs Timbaland To Roc Nation!
Gud for her
Blackberry is trying to gain face in the US again.
Meet mother who has been giving her daughter alcohol from age three GISTville
Gud 1 4 her
Master stroke! Babanla marketing.
Gud for her
Wow, didn't know she could be this relevant. Congrats Ali.
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Congratulations Alicia Keys
Linda has neva published any of my comments sha,nway luv alicia n gud 4 ha....Lillie
Wat happens to music? Hmmmmmm
na wa o! meanwhile there are ppl with six degrees and 20yrs experience
Ok
Cool, very good 4 her...
Ivymarshall.blogspot.co.uk
Congrats!!!
Yes o, with the official launch of BB10 devices and sofware today, they r really ready for "War".........
Blackberry is dead in the US!!
This is clearly not a great resurrection business plan!
They need to move their factory to Naija.
@Cossy, dis sure is how to make a country proud. U are not as sexy as Alicia but she sure knows what would make her country proud of her! Be a celeb wiv a difference! Its never too late to make that change
go girl. ur cute
Yeah u go girl
go girl, i luv u
This Boy prince Charming, you must be really jobless to be the 1st or 2nd to always comment on every post. Don't you have something doing or do you sit all day refreshing and reading comments and posts?
I swear, this prince charming you are sooo jobless
linda linda...u didn't even mention that two new blackberry phones where launched today....the blackberry z10 and the Q10...linda linda
as much as we buy blackberry in Nigeria, they can't even give come to Nigeria to promote their phone, every Nigerians i know that can afford a blackbery have one, I don't know any american with bleackberry. Americans perfer Iphone and Htc.. we buy 60% of their useless phone and no recognition
I hope Nigerian artist are seeing this, if they like they should keep showing us 5 LVIV shoes at once, instead of them thinking of glo, oando, dangote making them directors, they think they are too young abi, make them continue they oppress poor men children for social media
Blackberry is dead and nailed to the coffin in western world. They can keep dumping their shit in Africa as usual.
alisha whats it uv gat to offer market wise?oooh k,u'ld try showing us how to sleep wit a broken blackberry abi?issorait
Work and Personal feature of BB10 Awesome.
Sorry but our artist are not sophisticated enough to be creative director/brand image based on their myopic outlook.
That's what happens when you have self representation instead of retaining professionals to manager their careers.
Rubbish talk!! Do all those companies you mentioned design or manufacture anything that needs a celebrity creative input? Wetin concern dangote with pakurumo or alingo? The best they can be is what they are already, ie globe or brand ambassadors! Oshe!!!!!
@Anonymous 10:30/10:31; Knowing you are the same person I wanna ask you something, Why are you making me this important to you? Mr/Mrs Busy tell me something, what have you used your supposedly busy time to do that's so special? You invented a phone that can download food? Or you found a cure for AIDS?
FYI, it takes only a minute from the time of getting a post notification to posting a comment, so that's been Jobless right? You are the one who needs a job, I have one already. Who are you calling a boy by the way? STFU!!
As in Alicia kokoro the artist? what does she have to do with Blackberry? na wa its a pity abroad BB is DEAD. Its almost an embarrassment to be seen with one abroad
This girl is on fire!!
is that Alicia keys in the picture or a Chinese man with hips?
Anonymous 10:30 abeg close ur dirty mouth,PC made a gud comment and u r saying nonsense,is it not bcus of news and comments dat we cum on LIB? So y r u complaining dat som1 is commenting? just park one side for gutter.
Between you & PrinceCharming who is jobless here? PC makes his wonderful comments & you come after him talking at him when he didn't say anything to you,are you not to be commenting on the topic at hand? You are the jobless one here. I love PC's comments, I can't wait for the reply he will give it,just prepare. Hahahahahaha
Shut up Anon! Is it because you post as 'anon'? I'm sure you visit and post on this blog and many others more than he and Bonario do! Isn't it better to spend time on the Internet than engaging in crime? Abi you don't know the state of unemployment in Nigeria?Biko, stay on your lane!
Congratz Alicia!
Wish you were NAIJA, eh? I'd have invited you to see how Naija meals are cooked @ www.wivestownhallconnection.com
If BB10 is nt bad ass n blackberry is nt being technologically innovative even Alicia cannot save them.
Nigeria should face the fact we are a small percentage of the overall smartphone technology market. Stop deceiving ourselves
@anonymous 9, more like our celebrities aren't creative and have little or nothing to contribute to brands.
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BlackBerry is dead here in the us
say you are using a BB they look at you as if poverty is killing you
unless you are like Kim Kardashian that has her BB bold gold plated
Alicia keys i love you!! Ma best artist in d whole wide world..ur no one greatest fan
^^^^^I don't know how u want our celebrities to creatively to bags of cement, re-load cars and petrol stations??
Abi Ohh , the woman already has MONEY . She should let someone who actually deserves it have the job , she study the arts . Anyway good luck to her
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