Tuface, D’banj MI, others thrill at Star re-launch party | Welcome to Linda Ikeji's Blog

LI_Leaderboard_4

LI_Leaderboard_1

LI_Leaderboard_2

LI_Leaderboard_3

Wednesday 25 July 2012

Tuface, D’banj MI, others thrill at Star re-launch party

Marketing Director Mr. Walter Drenth, Managing Director Mr. Nicolas Vervelde, Sales Director Mr. Hubert Eze and HR Director Mr. Victor Famuyibo, all of Nigerian Breweries Plc during the re-launch of STAR Lager beer in Lagos.
It has not happened for a long time where you will see some of the best artistes Nigeria parades at a single event to honour a brand, but that was exactly what happened when Star lager beer paraded Tuface Idibia, D’banj, MI, Wizkid and Tiwa Savage at the Star re-launch party. The Expo Centre of Eko Hotel and Suites where the event held was filled to capacity with more than 6,000 consumers’ of Star.

The first performance of the evening was from MI. He thrilled the audience with his hit songs, ‘African rapper’ and ‘Action film.’ that made them request for more. The second performance was from the rave of the moment music act, Wizkid who thrilled audience with songs like “Holla at your Boy”, “Love my baby,” ‘I love my baby’ among other acts. Tiwa Salvage, a female act with MARVIN records was not left out as she hit the stage with her Azonto dancing steps that got applauds of the audience. She followed it with her popular hit track, ‘Kele kele love.’

 
                                                                     MI and D'banj

The audience was ecstatic when Tuface came on stage with ‘Above and beyond’ which saw the award winning act mixing freely with the crowd. As the audience kept on asking for more, Tuface dished out two of his popular tracks, ‘Implication’ and ‘As you see me so.’ His act showed why he is a popular artiste.

Just when the audience thought they have seen it all and the curtain would soon fall, D’banj who made his first public appearance after his issue with his former partner, Don Jazzy. D’banj appeared from the midst of the crowd against the expectation of the audience who thought he’ll appear like others from the stage. For close to an hour he held the audience spelt bound with entertaining acts and songs that are ever green from his collections. They include, ‘Oliver Twist’ and ‘Scape goat.’   

2face and D'banj

D'banj
2face
DJ Humility
 
 
 
 
 

 
 
 
 
 
 

Wizkid and Tiwa Savage
 
 
  

A special new song titled “Let’s get the Party Started” composed by the five artiste for Star lager beer sent the crowd screaming and was followed by the highlight of the night, the unveiling of Star lager beer new look by D’banj, Wizkid, Tiwa Salvage and MI. The new payoff of Star lager beer, “shine on” was what was on the lips of fun lovers as they savour the occasion with consumption of chilled bottles of star lager beer. The new look Star now comes in a 3D authenticity logo watermarked with tiny stars, it also has a re-designed back label with revised brand message and new crown cork with upgraded 3Dlogo and logo ring, blue body label and neck foil.

Speaking at the star studded event which attracted more than 6,000 select consumers’  Mr Nicolaas Vervelde, Managing Director of Nigerian Breweries plc said there is no doubt that Star lager beer is a distinct market leader that will always be there. “Star did not start to shine now; it has always led the market. It was renewed in 1956 and in 1974 it became the first beer brand to introduce neck label and in 2007, it took a bold innovative stride by introducing packaging in Cans, so star has always been with Nigeria.”

Walter Drenth, Marketing Director of NB plc, who also spoke at the epoch making event said superior product quality has been the driving force of Star; he added that consumers have come to trust the brand because of its consistent quality over the years. The brand has the heritage of being brewed under strict quality standards since 1949 and the consumer promise remains uncompromised. Another factor is the strong distribution network.  The brand has a very strong distribution footprint which spans the length and breadth of Nigeria. It is therefore not by accident that the ever refreshing Star is widely distributed and readily available across the country and is within the reach of consumers. The Star brand, right from when it was initiated, has maintained a constant message of bringing “brightness” to its consumers.  This is always reflected in all its marketing campaigns.

Drenth stressed that another factor that adds to Star’s equity is the fact that it has one of the best communications across all media. This Communication has been consistent over the years. Again, this does not happen by accident. It is a well thought out process that has made the brand young and fresh despite the fact that it has been around for 63 years. Star is one of the best run brands to come out of Nigeria.

Innovation, he pointed out, also plays a fundamental part in the development of the Star brand over the years. Another factor any discerned brand analyst can identify is that Star has been noted for churning out adverts which has consistently projected the superior quality of the brand over the years. Right from the beginning, the brand made a strong statement, from the first campaign slogan of “Ah! Star – Beer at its best” introduced in 1949 through the “Brightness” campaign of the 1970s/80s, to the “Turn to Star – The ideal brew” campaign, unveiled in 1989, to the “Live the Brighter Life In Style – Star Ahead on Taste” campaign of the 1990’s and then to the campaigns of “Never A Dull Moment with Star”, “Share the Brighter Life”,  “Shine Shine Bobo” and “Let’s get the party STARted”, it is clear that the advertising campaign development history of Star has been consistent in creating a mythical halo for the brand. The rave-making campaign that heralded the STAR Bottle change in 2000 is still fresh in the mind of consumers. The ‘Star Dance’ and Shine Shine Bobo are equally award winning materials.

On his part, Sampson Oloche, Senior Brand Manager Star added that “As a brand with mass appeal, there is a need to constantly engage with consumers in a bid to meeting their needs and understanding their aspirations. Star relies on different media and stakeholder touch points in order to reach its target audience. Our consumer engagement platforms are some of the most robust in the country today. From Star Quest to Star Trek to Star Mega Jam it is always meeting the consumer where he is and always responding to his need to have a brighter life always. In fact, consumers are charged with the responsibility of picking the foreign act they want to have for the popular Star Mega Jam”.

Oloche added that the platforms that the brand provides have been a veritable avenue for younger adults to express themselves and showcase their talents.  The brand is thus seen as giving back to the society by empowering the youths, most of whom may never have had the opportunity to know they even have hidden talents. “You remember KC Presh? They were the first winners of Star Quest and they are still a force to be reckoned with in Nigerian music today in their individual capacities. So the activation provides a good platform for aspiring musical artistes seeking to make impact in the industry.

On the onslaught of competition, he said “We will always be steps ahead of competition because we have vibrant marketing support which enables us to consistently rejuvenate the brand in all consumer touch points i.e. packaging, communication, promotions and advertising to ensure its relevance and authority. In arriving at this we rely on consumer and market insight which in turn drives and leads to constant consumer-led innovations. You have your winning formula when you have an effective distribution network.”

59 comments:

Anonymous said...

How much did they pay you?dis is too long na.and sm peeps will do twitter marketing sote Tl's go dey scream cos nobody goes to their blogs.loooool
Linda oyato si won

Tunezky90 said...

Mtcheww,Linda diz wan ‎​N̶̲̥̅̊a̶̲̥̅̊ old news Jawee...

mikeayooye said...

linda u are bigger than dis this news 2 old

BLOGLORD said...

i wish i was there! it looked grand!
Tuface can neva go wrong.

bulls_eye said...

This Tory too long nah... Haba Linda

Anonymous said...

seriousely am really happy for the way everything that has to do with nigerian artiste,awards,concerts,album lunche,entertainment etc has really been upgraded.and thks to linda for making people like us dat dnt get priviledged to attend such events still get info of whats popping out there

Unknown said...

Linda pleaase, dis gist is so stale, d event happened abt 2 wks ago, y r u just gistng us. post this comment

IVORY CHI said...

LOL

LINDA...I KNOW YOU DIDNT WRITE ALL OF THIS.

ANYWAY..IT LOOKED LIKE AN ENTERTAINING EVENT

ALTHOUGH I MUST SAY...I AM GETTING A BIT BORED OF SEEING THE SAME FACES...HEARING THE SAME NAMES 24/7

Unknown said...

Wonder why tuface performed before d banj he should have been the last since he happens to be African best

Anonymous said...

Nice pics

Anonymous said...

Tu Baba...neva disappointing...

Anonymous said...

MAD Party...Star wan kill person with Shayo....and the artistes tries...loved D'Banj, Tu baba and MI's performance

Anonymous said...

Linda i spotted you at the event...how come you no put ur picture ehhh....(better put my comment ohhh)

Loved the parry anyway...Big Ups to Star

Anonymous said...

Star...Shine ON....

Anonymous said...

Na only Star dey represent....how one brand go carry alll the big big artiste pack for one show....I throw way salute...Shine Shine BOBO

Anonymous said...

Wait....when i heard abt da party was wondering wat it was all abt....so cos they wanted to re-launch they held this kinda party...Star you guys have too much money you dont knw wat to do...anyway Naija like Osho free

mustard seed said...

walahi lin lin they paid you for this post

47vids.com said...

47VIDS.COM......says very cool event, wish i was there...

Anonymous said...

Linda abeg confirm if eddy murphy is dead. Heard he died in a snowboarding accident. Came here buh its not here

Anonymous said...

this post is rather long

Anonymous said...

just thought to give you this news
http://www.entertainmentwise.com/news/82541/Chris-Brown-And-Rihannas-Secret-4am-Hook-Up-

nikkymandy said...

Too long to read!

Yemi said...

Is that Karen in red hat

Anonymous said...

Wao is all I can say.*amrra*

Amarachukwu said...

Where is LILSPICER AKA omo-iwo? is his Bold V spoilt? I miss you.

Anonymous said...

Linda stop spoiling the name for us: its MAVIN not MARVIN. Tiwa looks gorgeous as always. 2face fine fine boy. Annie is very lucky to have such a man. Has dbanj relocated?

Princess of Zion said...

Finding Mr or Mrs Right- http://princessofzion.wordpress.com/2012/07/25/my-favourite-love-story/

California love said...

We all know that in every big show,who ever perform last is the biggest artiste. Hmmmmm so Dbanj is the biggest in all including tufacr? That's how it's done everywhere,so don't tell me it doesn't matter. It shows Dbanj had upper hands the show.

Unknown said...

Big People doing big things... God don bless all of them well.

Anonymous said...

Stale news... *yawn*

Anonymous said...

Tiwa Savage:no dull moment with her since joining the Mavins. Hope u won't breakdown soon cos d body is not going to be decived for too long. U desrve a rest. Been working real hard across d glob that i wonder if there is any other female act in Nigeria.@logosfromDac

Anonymous said...

hehehe..Linda, Linda, Linda...job well done...at least those that lied that they didn't attend can be seen in the pics.

Anonymous said...

Linda! Wat is all dis nw!all dis pix aint needed. Especially dose ijepoz galz

DORIS said...

Hmm..Linda i have waited so long for this... I saw you at the event. u looked so lovely but my hubby no gree me come meet u ooo! Had fun that night.

Branddigest said...

I salute Nigerian Breweries, i was @ d party and have not seen anytin like it in a long while. It was awesum, amazing and mad interesting

Chisolm said...

Glad at the selection of artists but I am against drinking so I don't support what these stars support

Anonymous said...

This post is too long and Linda shd have also added the song.

Anonymous said...

Nigerian Breweries get money ohhhh...teh buffet was 'yummy'....

Anonymous said...

Can't wait to see d video of the collabo of dez great nigerian stars.Dbanj is even having more shows diz days oh.Its like controversy sells highest in naija.In anoda news,abeg where headmaster of marvin dey?I mean Don Jazzy,I hear say d guy don collect shop 4 balogun market 2 dey sell fabrics.I hate Dbanj 4 diz.Via Mama Onome shop

jescci said...

Linda u don carry last on ds one o.

Anonymous said...

STAR LAGER must have paid Linda....hehehehe

Anonymous said...

Aunty Linda! Comments o! Comments! Lyk serzly!

Unknown said...

follow me on twitter @oshoko12 will follow u back

NaijaDiary said...

I love dbanji more

Anonymous said...

ummm linda, its not marvin, its mavin, please stand corrected...your typos these days are just out of this world and you do it confidently...

Anonymous said...

Linda wat is wrong wid you 2day? Where are the comments? Employ some1 then. Dont u know that after a hard day this is where i come and relax? Please hein dont be like this. Im loosing temperature already. Post comments abegiiiiii

GE said...

so much happening this days...

ola said...

nice post linda...dbanj and 2face with nice dress outfit...more gist here at www.gistyinka.com

Ruth Richards said...

Sista Mi! whats happening? no new info, this has been up since morning, checked this afternoon was the same thing even this evening.

Anonymous said...

Ikeji's daughter, where are u??? So u dont want to post comments abi? Since yesterday nyt huh? Where have u been? Who's this new boyfriend who cant allow u to post comments. Please tell him to give u sometime. I want to read comments. Im waiting

Anonymous said...

...The day Dbanj's trouser will tear..

Anonymous said...

Anty linda so we have to wait 4 u to go 4 yawo nd cme bk bfre u post our commnt. Na wa oooo . SMH

Anonymous said...

My dear, Dont be left out in what people are talking about right now. There is a young man from Brazil called JOTTA A. He is AMAZING. Check him out on you tube.

God is indeed great.

Please you have to put the video in your blog. You cant go wrong; trust me.

Anonymous said...

Na the same shoe D'banj wear go Naeto C Wedding o, lol

Anonymous said...

Enthralling stuff

Anonymous said...

NBL must have paid very well. Longest post i have ever seen.

Anonymous said...

Some please tell tiwa savage to loosen that weave!!!! Gawshhhhh...

Anonymous said...

Carry gun!

tejumade said...

i have gone for lots of shows.tuface just has a way of doing it for me.the guy is gonna be around for a very long time.tiwa is hot hot hot.dbanj,now you are behaving,while artists may need the international exposure,you also need us at home here o.we scream your name like it should be screamed.welcome back.now from the bottom of my heart,it would be great to see this young and talented boys bury whatever happened.it may take time but i know they will work together again even if its on separate platforms.i am working hard on it.

Recent Posts