MTN splashes millions on brand ambassadors (photos) | Welcome to Linda Ikeji's Blog

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Saturday, 20 June 2015

MTN splashes millions on brand ambassadors (photos)

In line with its commitment to enhancing the lives of Nigerian musicians by providing platforms through which they can get lucrative value for their intellectual properties, leading ICT Company, MTN will spend millions on its brand ambassadors in the next one year.


MTN’s GM, Consumer Marketing, Richard Iweanoge, made the announcement on Thursday while also unveiling CobhamsAsuquo, as the latest addition to MTN’sbrand ambassadors. He would be joiningDavido, Don Jazzy, Tiwa Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well as Saka, Osuofia, Mama Gee and others who all renewed their contracts with MTN.

As was originally conceptualized, the ambassadorship will continually evolve to accommodate new talents and cater for diverse segments. This year, we are using a segmented approach and there will be ambassadors for each segment of our market. Using this criteria, new artistes like CobhamsAsuquowill be coming on board the MTN Ambassadorial family.

However, for 2015, artistes like Timaya,Wizkid, seanTizzle and a few others will no longer be ambassadors for the brand even though the relationship continues in other areas in which MTN enables artists to monetise their work.

‘’Although there is a finite number of brand ambassadors we can have at any point in time, Nigerian Artistes can continue to monetize their intellectual works through our distribution channels such as the Caller Tunez and Music Plus platforms.” he said

“With billions invested so far in Nigeria’s music industry, MTN remains one of the biggest supporters of the music industry. We have a track record of consistently providing the stage for some of Nigeria’s biggest artistes to shine and express themselves. For MTN, we see the growth of the music industry as a continuum and not a destination. That is why we will continue to engage and support our local artistes so that they can find full expression for their talents.”

According to him, “When we talk of our ambassadors, we have amongst them Iyanya, Praiz and Chidinma, three past participants in the Project Fame. MTN not only gave them the platform to express their talents through the music reality TV show, but we have consistently supported them over the years by making them our ambassadors. We can safely say that our investments in them have paid off because now they are counted among Nigeria’s biggest music acts and we are truly proud of them.”
Going further,Iweanoge said that while the Brand Ambassadorial platform remains a crucial part of MTN’s contribution to the music industry, the company also makes significant contribution to the industry via its music related Value Added Services.

 “For instance, through our Caller Ring Back Tunez (CRBT), MTN has become the largest music distributor in Africa. Through the platform, we rescued Nigerian musicians from the scourge of piracy. They are able to make good money as a result of their hard work. Also, as Nigeria’s most innovative telecoms company, we have been able to deploy music as a platform to give other value added services to our teeming subscribers,which have also proven to be a significant source of revenue for the artistes likeMTN Music+ app and a host of other platforms.”

29 comments:

OGUNDIRAN OYINDAMOLA said...

Tiwa still dey dis country?

OGUNDIRAN OYINDAMOLA said...

Tiwa still dey dis country?

Anonymous said...

Tiwa's looking so pretty. When is she due?

Anonymous said...

Oh Tiwa!

Adetunji Saka said...

Good for them.

"Slow and steady wins the race"

israel david said...

cool...cant wait to see tiwa's baby.

ROYAL PRIESTHOOD said...

Thumbs up, and more power to their elbows. I wish them well, and d very best thereof.



To all our muslim brothers, and sisters on LIB, I pray all ur heart desires come to pass during dis period of Ramadhan.

Long live Linda Ikeji, and all LIB reader's.

TONIA GREEN said...

Congrats to them. Those that are dropped don't take it personal. When one door closes, another one opens.

❤❤❤ THE PROPHETESS

phatgal said...

tiwa never born while ik ogbonna wife don deliver.na wao

ogechukwu said...

congrats to them all.. tiwa looking lovely

snow White said...

nice one.... loving chidinma's look

Anonymous said...

They will be splashing millions o, but their customer service division is about to be taken over by Indians... And we all know what's synonymous with Indians. Cutting cost things! Mscheeeeeeew....
Nansense!

christie benjamin said...

That's good to know

golda awosika said...

Tiwa wil gv birth wen she is due, u oju ayes shud lv her o
#*karlishah*

ROYAL PRIESTHOOD said...

Look@d way mtn is busy splashing our money dat they charge us wit all those mtn cards we purchase.


To all our muslim brothers, and sisters on LIB, I pray all ur heart desires come to pass during dis period of Ramadhan.

Long live Linda Ikeji, and all LIB reader's.

Mademoiselle Scholes said...

Mmmmmmm, they will pinch the millions from Mtn user's airtime and data bundle. EMPTY HEN! THIEF THEIF!

ROYAL PRIESTHOOD said...

Its well, and congrats to them...
Let mtn keep on splashing our recharge money to them.

To all our muslim brothers, and sisters on LIB, I pray all ur heart desires come to pass during dis period of Ramadhan.

Long live Linda Ikeji, and all LIB reader's.

onyinye Gloria said...

Why dey drop wizkid na??? Mtn shd use dat money to beta their useless ntwrk and stop enriching d rich. We knw mtn without d celebrities and it is d worse ntwrk eva liveth. Gbam!

Juliet Iwuno said...

I was wondering the same thing o! Linda take note!




Okiie, notice to all LIBERs. Didn't want to do dis before but I gex I just have to do it as a disclaimer. One idiot on dis blog stole my identity, my name & signage. So please any negative comments on dis blog is not coming from me but from the thief cos I would neva say anything bad about someone or wish anyone evil. So I have gone back to using my old pix & my email address is (julie3er@gmail.com). Linda take note!

Anonymous said...

NAIJA IS OPPOSITE IN ALL THINGS,OTHER PLACES MORE MONEY IS PUT IN FOR CONSTANT UPGRADE OF FACILITIES WHAT A LAND

FredLaw said...

Why dem no dey sign pple for more dan one yr?

Tchid said...

Let them enjoy, is their time, my own time is coming. Meanwhile, Linda pls help me tell Chidinma i Love her..

NaijaDeltaBabe said...

Dey be balling

joy(sharonlady002@yahoo.com) said...

Splashing millions on naija artist,nd MTN is planning to lay off thousands of deir workers phew.

Anonymous said...

There r millions of pipz in this country who nid dat money yet de spend it on pipu who alrdi av

Anonymous said...

Abi o my people! Tiwa still dey naija? I think say she go don go Yankee go born o since na de latest craze wit us Nigerians be dat "my child is an American citizen". Country full of hate 4 black people. Country where de original citizens are killled just bcos dey r black is wot we stupidly r happy to claim "citizenship" of via mere possession of blue passport! Shior to our backward mentality!

Anonymous said...

All these monies dis telecom companies spend on artists, can't dey spend a lot more on their ordinary subscribers??? They keep making d richer and d poor poorer.

Dinex Photography said...

Make dem sign Madam Linda too nahh! So I can be the official Lensman for Madam.

Ade Olasengbe said...

That is why Mtn products are always expensive.

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