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Thursday 12 June 2014

UBA Targets New Generation of Customers with Next-Gen Account

United Bank of Africa (UBA) Plc is set to build a new generation of loyal customers with its new suit of products tailored to meet the unique needs of teenagers and young adults.
The product “Next-Gen” account, which was launched at Intercontinental Hotel on Monday, is basically a suit of personal current accounts designed to offer special privileges and opportunities to account holders. Continue...

Femi Olaloku, Executive Director, Treasury and International Banking UBA Plc addressing UBA’s new generation of loyal customers at the product Launch of UBA’s “Next-Gen” account in Lagos

Though the product is designed as a current account, holders have the opportunity of automatically being enrolled for savings accounts as well.
Speaking at the launch of the Product, Femi Olaloku, Executive Director, Treasury and International Banking who represented the bank’s Group Managing Director and Chief Executive Officer, Phillips Oduoza said “Next Gen is about capturing and engaging the next generation of educated and enlightened professionals, employees, entrepreneurs, self employed persons, from all walks of life, early in their financial life cycle.”  
Young and talented Yemi Alade dazzling UBA’s new generation of loyal customers at the product Launch of UBA’s “Next-Gen” account in Lagos
The UBA Next-Gen Account is designed to appeal to the educated and enlightened teenager and young adult from ages of 13 to 34.  The product comes with features that fit into the unique needs of customers based on their age.
“This is a product that grows with the customer from his or her teenage years to when he or she becomes a young adult. Next Gen is unique in the banking industry because it is not really a product. It is a partnership where the bank is taking on a mentorship role to guide customers into a future life of prosperity.” Olaloku explained.
He also said that the Next Gen account has been designed to take care of every young person’s unique needs from when he or she first breaks into his or her teenage years at 13 to when he or she is on the border of full adulthood at 34. 
 “It takes care of the unique needs of teenage customers when they are in secondary school through university to when they get their first job, start a family and even consider building their first house. At each of these critical stages in their lives, the Next Gen account   provides financial options and opportunities to make life more comfortable for them and their family.”
Breaking down the unique features of the Next Gen account, Iyke Idukpaye, Head, Current Accounts and Credit Products, UBA Plc explained that Teenagers who open a Next Gen account will become part of the UBA Teen Fan Club, which offers great opportunities and great networking.
He also explained that as teenagers with a Next Gen account grow and gain admission into tertiary institutions, they will enjoy great mentorship, internships and career advisory reserved only for account holders.
UBA’s new generation of loyal customers at the product Launch of UBA’s tailor made “Next-Gen” account in Lagos today
The benefits of being a Next Gen account holder extends further as account holders graduate and prepare for the world of work and business. At this stage, account holders will enjoy exclusive invitations to job and career fairs as well as entrepreneurship workshops.”
Account holders will also have access to 24 hour online banking services on UBA’s highly acclaimed internet banking platform besides other privileges like specially branded Mastercard, interest bearing savings accounts, career advisory, scholarships, work place experience schemes with the UBA Group, entrepreneurial skills development workshops and social media engagements.
Students from different secondary and tertiary institutions attended the launch event. Aina Oyawande, a student of University of Lagos, commended UBA for introducing the product saying the incentives attached will make her open an account with the bank.
Falz, a musician, who addressed the students on the need to imbibe a savings culture, described Next Gen as a “great initiative” which will attract young entrepreneurs like him to open an account with UBA.
Also Ebuka Obi-Uchendu, of big brother fame called the product “innovative” saying that it was great that UBA has developed such an incentive packed product for the youths.
The UBA Group is a highly diversified financial services provider, with business offices in New York, Paris and a subsidiary in London. A leading player on the African continent, UBA has significant market share and operations in 19 different African countries. The Group has a strong retail franchise across the continent offering its more than seven million customers a bouquet of products and services tailored to meet their different financial needs.

11 comments:

Olubukola Ozone said...

Dats very nice. I just love dat bank

Anonymous said...

Drop the hear-say and gossip UBA is a rock solid bank. Good idea!

Anonymous said...

Drop the hear-say and gossip UBA is a rock solid bank. Good idea!

Anonymous said...

Nice one.





CoolDiva speaks!

Anonymous said...

Dt is nice...


XDON D DON

Unknown said...

Wow lovely initiative. UBA that's my Bank for very long time. Let's go there! ⌣̊┈̥-̶̯͡»̶̥♡thanks ⌣̊┈̥-̶̯͡»̶̥ 

Lorde Daniel said...

Hell o?... Doby Doby God bless you for your response to that silly comment. If programs like these were put in place 30-35 years ago, Boko Haram would not have recruited that much young Nigerian men. Perhaps that anon did not understand the write up

Anonymous said...

Seen

Abby said...

Very innovative from a bank that has foresight! Trying to build ur clients from this stage is not a bad idea.kudos

Anonymous said...

So now they are intersted in the next generation...so touching...well as for me UBA lost it long ago when they tot they dint need the next-generation..
..I was a student then and I remember how horrible they treated us..UBA remains a no no...they can rebrand all they want.once beaten twice shy..

Anonymous said...

I Proudly bank with UBA... the best Mastercard service abroad and the Umobile service makes life easier........

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