Reload Multivitamins & Pharmalliance launch innovative fruits and veggies campaign. Hosts 5000 children

Reload Multivitamins, a leading brand of Multivitamins in the Nigerian market is launching a campaign to teach children the importance of healthy eating. This is borne out of a WHO report that shows a high incidence of micronutrient malnutrition in African Children.



According to the Chief Operating Officer of Pharmacy Plus Ltd, Marketers of the Reload range of multivitamins, Chukwuemeka Obi, he said that it has been observed that even in enlightened communities in Nigeria, there is a high level of micronutrient deficiencies in children.

 This is also known as hidden hunger. Children are actually eating and sometimes overeating, but unfortunately they are not eating right. They are eating calorie rich but nutrient empty meals. The consumption of fast foods and quick meals seems to be on the rise and this has also drastically increased the incidence of childhood obesity. “Team Reload” is therefore poised to help reverse this nutritional emergency by hosting a massive health empowerment campaign to celebrate Children’s day.  

To achieve this feat, Reload is partnering with Pharmalliance, Africa’s premier Retail Pharmacy Network, to reach 5000 children between the ages of 2-10 years old. Pharmalliance is a network of over 70 retail Pharmacies based majorly in Lagos and Ibadan. This campaign will take place simultaneously in all Pharmalliance member pharmacies between 25^th -30^th of May, 2016. Activities lined up for the campaign include fun filled Health education sessions, fruity goodie bags, Exciting photo sessions and a lot of amazing gifts for participating children. 

Pharm Adeshina Opanubi, Project Catalyst of Pharmalliance says it’s a one of its kind campaign geared towards correcting a long standing public health challenge in Nigeria. He says children visiting the Pharmacies will be getting a large variety of indigenous fresh whole fruits in addition to other gift items at the pharmacies. They would also learn a lot about the importance of fruits and vegetables in their diets. He applauded the managers of the Reload Brand for initiating this campaign and he is confident that the children will use their pester power to drive the entrenchment of this positive habit. To further strengthen the campaign, Pharmalliance is also launching an innovative series of health education videos as part of an integrated campaign to help empower the teeming population of Nigeria on the topic of proper nutrition. The videos would be distributed largely via social media and mobile platforms. He concluded by saying that the messages in the educational videos are short and concise thereby ensuring that the transfer of knowledge is quick and complete.

It is important to note that the Reload Range of Products are about the only multivitamin supplement range in Nigeria that are fortified with blends of fruits and vegetables.

Some of the locations where the campaign will hold include;

Port Harcourt

·        Lil’prit Pharmacy, Rumuola Road, Port Harcourt

Ibadan

• Vanguard Pharmacy,Iwo- Monatan road
• Vanguard Pharmacy, Ventura Mall, Sango Ibadan
• Finrel Pharmacy, Akobo Ojurin

Ikeja/Ilupeju

• Elpha Pharmacy, Allen Avenue
• Healthage Pharmacy, Tokunbo Alli off Toyin street
• Medshop Pharmacy, Opebi
• Chemart Pharmacy, Allen Avenue
• Teemcare Pharmacy, Ilupeju
• Smiles Pharmacy, Allen Avenue
• Teen Pharmacy, Adeniyi Jones Road, Ikeja

Ajegunle/Festac/Ojo

• Victory Drugs, 21 road, Festac
• Primeah Pharmacy, opposite Ajeromi Ifelodun General Hospital
• Elbeth Pharmacy, Isashi

Ojodu/Alagbole/Iju

• Anchorlink Pharmacy,  Ojodu Berger
• Anchorlink Pharmacy, Alagbole
• Massey Vickers Pharmacy, Hutoos Superstores, Iju

Victoria Island/Lekki/Ajah

• Greenvive Pharmacy, Badore Ajah
• Dlightsom Mount Pharmacy, Ajah
• Pills and Tabs Pharmacy, Elegushi Lekki
• Rockaid Pharmacy, Osapa London Lekki
• Jurdynal Health Pharmacy, Agungi Lekki
• Fidik Pharmacy, Badore Ajah
• Bydow Pharmacy, T.F Kuboye Street, Oniru Lekki
• PSV Pharmacy, Casakaysora Mall, Lekki 2nd Round about
• Baykins Pharmacy, Oniru V.I

Gbagada/Oworonshoki

• Springcare Pharmacy, Ifako Gbagada
• Julie Harrison Pharmacy, Ifako Gbagada
• Wellrose Pharmacy, Gbagada Estate Phase 1, Charlie Boy Bus Stop
• Familycare Pharmacy, Oworoshoki
• Total Pharma-care Pharmacy, Gbagada

Isolo/Ikotun/Egbeda/Ipaja

• Slon Pharmacy, Governor Road, Ikotun
• Slon Pharmacy, Ilamoshe Estate, Oke Afa, Isolo
• Epsilon Pharmacy, Ipaja
• Massey Vickers Pharmacy, Shopdirect Superstores, Idimu, Egbeda

Ketu/Magodo/Ogudu

• Wellmart Pharmacy, Olowora Road, Isheri
• Wellmart Pharmacy, Ketu Alapere
• Citimax Pharmacy, Ikosi-Ketu
• Santeforte Pharmacy, Magodo Isheri
• Haven Pharmacy, Magodo Shangisha
• Haven Pharmacy, CCD Superstores, Ogudu
• Medcourt Pharmacy, Ogudu
• Medkonsult Pharmacy, Isheri

Ikorodu

Totem Pharmacy, Odo-nla Ikorodu

Macojo Pharmacy, TOS Benson, Ikorodu

Constanstar Pharmacy, Owode Ibeshe Ikorodu

Remedy Drug Plus Pharmacy, Ebute Ikorodu

Surulere/Yaba/ Somolu

• Simstel Pharmacy, Shipeolu, Shomolu
• Silverline Pharmacy, Aguda Surulere
• Olive Height Pharmacy, Ebute Metta
• Santeforte Pharmacy, Aguda Surulere
• Habibi Pharmacy, Akoka
• Kaizen Pharmacy, Babs Animashaun, Surulere
• Drug Consult Pharmacy, Shipeolu, Shomolu