'Our artists now invent lies' - Etcetera comes for Burna Boy in new article | Welcome to Linda Ikeji's Blog

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Saturday, 2 May 2015

'Our artists now invent lies' - Etcetera comes for Burna Boy in new article

Singer Etcetera and these his colleagues...lol. He comes for them again in new article. Read below...
Ladies and gentlemen, you are welcome to the new game in town. For better or for worse, our music “industry” is embracing a new form of art. The focus has shifted almost entirely from making music to something else. Now the transition is finally complete and the sync word here is LIE. In Nigeria today, every artist needs a “lying” platform – or three, to reach their target audience. Years back, radio used to be the dominant “platform” for breaking new artists, you may say it is still important, but the radio is certainly no longer the only game in town. It is becoming simply too limited, too expensive and too difficult to control to be the sole platform. A better and surer way to expose the artist to the public has been discovered. Now the artist with the biggest LIE has the bigger and better head start.
The Nigerian music “industry” has now brought a vast array of gifted liars. We have seen managers lying blatantly about the activities of their artistes just to be noticed. So far, it is working for them here in Nigeria. Our gullibility has made it too easy to become an artist here in Nigeria. What was your reactions when Burna Boy tweeted about his new songwriting deal with Universal Music Group? Did you notice how the blogs went gaga congratulating him? If truly Burna Boy got a deal, why didn’t Universal Music Group issue a statement to that effect? Well, strange stuff has happened.
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Isn’t the Nigerian music “industry” at risk with this lying game taken to this new level? Is it no longer worth noting that the actual quality of the artist’s songs should be a predominating factor in a decision to recruit him as a songwriter? Why are we acting as if we don’t know that Burna’s songs won’t find many readily available patronisers outside the shores of Nigeria? If they do, they can only be appreciated by only a few Nigerians. Even in cases where there is a proven audience for a particular artiste’s work, it is not enough to make it a big deal to corner a deal. As a musician reading this article, would you approach Burna Boy to write you a song? Judging by what you’ve heard from him so far! If you can’t, why would a foreign company with a long list of songwriters employ him as a songwriter?

One reason why there are no record labels in Nigeria is that a lot of our music stakeholders are sentimental in their approach to the business. The guys at Universal are not jokers. They are strictly in it for the money. They don’t attach sentiments to their dealings. They know that songwriting is not actually a business. There’s no financial element attached to songwriting in itself. It is the job of the music publisher to turn the song into something that can generate income. Can Burna’s song guarantee the kind of financial returns we are talking about here? How many CDs has he sold in Nigeria as an artist? I am not talking of the free downloads of singles on blogs, but the copies of actual albums he has sold. How many people have his album in their homes? The pink and brown contract sneaked up on us on instagram could have been printed at Oluwole. Until Universal Music Group authenticates these claims, everything Burna has said could not be true. It is a shame that Nigerian journalists will never see it necessary to investigate any issue before plastering it all over their platforms. I was on set on Nigezie, shooting the Etcetera Live TV show when the producer asked if I heard about Burna Boy’s new deal with Universal Records. Right there and then, I went online and checked the authenticity of the story. The first thing I checked was if Universal Music Group issued any statement to that effect. I wasn’t surprised that the story could only be found on Nigerian websites. The websites of Universal in America, South Africa and other countries had nothing suggesting they have anything with Burna Boy. Their facebook pages said nothing too. There is an official statement on every deal they have made. It is the norm with every recording company in the world. You employ a songwriter who is like a talent magnet; a record maker. Someone who brings forth the talent in the singer. Someone whose role is to write songs that define the artistes and give them a reason for existence and you keep that under the carpet? It doesn’t make any sense. The truth is, there’s no song of Burna that suggests he is anywhere close to being the kind of songwriter we are talking about here. This guy sounds like he doesn’t want anyone to pick out his lines.

Finally, it is very important for all those with music interest to note that in this new LIE eco-system of ours, there are three things a musician needs, and his success or failure can be predicted almost entirely on the basis of how many of these three things are in place. If you can provide a clean sweep of three out of three, like Burna Boy, you’ll likely be signing a record deal with Universal Music Group even without being able to hold your notes vocally. If you’ve got two out of three, you will probably get an offer, like some other artistes have claimed at different times. Though it might not be exactly the deal you were hoping for. Bring only one out of three and the best you can hope for is a polite invitation to come back sometime in the distant future. So here are the three things every Nigerian will pay for – the essential components to a successful “Music Career” – 1.LIE, 2.LIE and 3.LIE!

97 comments:

Davido's driver said...

Not my oga

@lwkmd_naija - follow on instagram/twitter said...

Lol he spoke some truth. Lindaobserve

Ochor Okwu said...

Too long! I didnt read past the first two lines.

Omolara Martins said...

All men are liars

NMaa said...

Edemede a buru ibu igu biko

Anonymous said...

LOL! Etcetera hitting hard again!

BONARIO NNAGS said...

Hehehe Etcetera what happened to your chill, did Burna boy snatch your girlfriend?
You took this one too personal. They all lie but you singled out Burna in this article, lol plz allow a brother to be great.

~BONARIO~says so via NOKIA LUMIA

ONYX linda ikeji first son GODWIN said...

Even stars in America lie..its all about showbiz,flashy lifestyle, giving fans what dey want,making them bliv wat dey want to bliv,life of luxury n wealth..its part of d game..get used to it or die of bad belle

NaijaDeltaBabe said...

Lol. Etcetera has spoken

Lady R said...

Lol . Etcetera always says it as it is. We need more people with his kind of guts to put all these our so called entertainers in check. Liars all the way!

Mary Bernadine said...

I love ds guy Etcetera.talk d talk jor.

EDDY WIZ said...

EDDY WIZ 19 March 2015 at 02:24
MR EDDY said this heat wan kill person o

This guy is just good at creating enemies for himself.
^
^
^™THAT EDO BOY.COM~

chukwuemeka nwajesu said...

True talk

EDDY WIZ said...

EDDY WIZ 19 March 2015 at 02:24
MR EDDY said this heat wan kill person o

This guy is just good at creating enemies for himself.
^
^
^™THAT EDO BOY.COM~

yabsy said...

The guy said the whole truth and nothing but the truth jare.

Mayreeh Chioma said...

But he is kinda right tho..

Anonymous said...

This dude sha lol...

Anonymous said...

Noted!!!

Anonymous said...

Anyone pls! How long does it to marry, after a marriage proposal??

APPLELIPX said...

Lieing keeps the biz moving
They lie to feel relevant
They buy fake stuffs and linda the queen of hypness will force it down ur throat
They borrow cars to pose for the cameras
They show u their life savings n make u feel its just change. Fuckers!!

Anonymous said...

This guy is so uninformed.How can he say 'there is no financial element attached to song writing'...He ought to do his research before writing rubbish. A song writer earns royalties from his song for life! Right now he just sounds bitter. I blame you Linda for always giving him audience

seunolowolagba said...

I call etcetera 'Mr Busybody'
.
.
.
.
.
.
Signed,
DeoGratias

seunolowolagba said...

I call etcetera 'Mr Busybody'
.
.
.
.
.
.
Signed,
DeoGratias

seunolowolagba said...

I call etcetera 'Mr Busybody'
.
.
.
.
.
.
Signed,
DeoGratias

lucybings amebo said...

This is obviously d only tin he can do 2 stay alive in d industry. As a musician wat did he really sing? #stopthehate Mr man

magdalene odigie said...

Lol

anita madu said...

Wow. No comment

stellamoon chiakpo said...

Oh boy mind your business nah, haba!

Oluchi Lambert said...

This guy don turn writer but he is making sense sometimes sha

Anonymous said...

I called the Universal music Group here in the USA and I spoke with one of their A&R guys. He said that he had never heard or seen Burna Boy before. He said Burna Boy might be a fraud trying to use UMG to perpetuate his fraud. He promised to get INTERPOL involved with the case.

Anonymous said...

Ngwanu...oya burna boy talk your own!

amaka amanda said...

Hmmmmmm deir headache

Juliet Iwuno said...

Etcetera biko rest abeg. On your next article please tell us wetin be your annoyance. Linda take note!

Patience George said...

Lol

Romoke Okunbamu said...

Their plate of akpu...

Chidindu Chikwendu-Amajor said...

lol.true talk though!IgboBorn!

Anonymous said...

Thieve and robbers called entertainers in nigeria

HOLY FOOL said...

Not a fan of this dude but I strongly agree with dis BURNA BOY IS A LYING

Emeka Okoli said...

I am soooooo loving this dude. But am I getting a hint of jealousy dude? What a good writer you can be if you can just focus your strength into positive writing

Anonymous said...

Too long abeg.

Mtcheeeeeeeeeeeew.
I said soooooooooooooooooooooo

Mayreeh Chioma said...

Lol... Another one done enter. Please tell us u are joking now before it's too late.

Nelson Adejayan said...

Your comments always sucks!

Damochedxb said...

Lol..

christie benjamin said...

Dude is honest but why single out only
one name here.
That's not fair.

Anonymous said...

I like this guy so much

cash said...

lol

danjuma oroluwa said...

Mscheeeeew!. Shoro Niyen?.. better mind your own business

Anonymous said...

Etc,u shd hv simply title ds Burna boy's lie,instead of u 2 use ur tym 2 write smth meaningful,u r wasting it here on Burna boy. Na only u read Burna boy's lie on blogs?

ary said...

Hehe hehe this guy came at Burna like BOOM!!!!! I your face!!!!!! This is definitely gonna make B.Boy mad!!!

Omotola Slasha said...

In as much as there areClaims of lies, the industry needs and is enjoying this type of drama and the result is Relevance for both the artiste and the critic 😁

Tamia lixir said...

The article should be titled 'Etcetera comes for Burna boy'.

oiza said...

This piece is epic! Burna come and confess cos for once I agree with this guy..anonymous bona will be shrugging with this text lol

Calabar Gal said...

* TRUTH BE TOLD - GBAM!! BLOGGERS ALWAYS GULLIBLE AND EAGER TO CARRY 'BREAKING NEWS'..... *

Anonymous said...

Including ur dad. - abokidawarriboy say so

Anonymous said...

WHEN the song written becomes a hit.Writing the song in the first alone isn't what gets you the income.You obviously didn't understand what he wrote.

Anonymous said...

Then u really don't know what music is all about.... Do yourself a favour.. Go on Youtube.. search for his songs and come tell me what you think....

Anonymous said...

U are obviously a moron

Anonymous said...

Is he that jobless?

Anonymous said...

Plus ya brother, papa, uncle, boyfriend and husband lol

uzoma linda said...

Lol! I just love this guy.

udeze obumneme said...

Lol. Fifty shades

Mary Bernadine said...

O plz pple r entitled to their opinion,i dnt knw y some pple here can't jst post their comment n respect oda pple,s views.

OGUNDIRAN OYINDAMOLA said...

C serious yarbing, bt he said d bitter truth

Anonymous said...

Where's your proof the guy outright lied, Etc? You should have come out with a statement from the record label refuting him.

david uzochukwu said...

My comment has been saved and will be visible after May 29. Linda i sight you.

kauna iyeyemi said...

Etcetera na wa for u oooo, must u tlk

Anonymous said...

There is absolutely nothing wrong with burna's lyrics...why is etc hating on him

ibeh gift said...

Say what?

Anonymous said...

Onyx who told you that

Jules Louis said...

Most of our entertainers r liers na. No be new thing.

Royal Empress said...

But burna boy why?

Abiola Awonusi said...

Some truth, but finger pointing burna shows that Etcetera has a blatant obsession with being noticed...

Pretty woman said...

This Etcetera is doing too much...he should mind his business..ok because music no work for u,u wan turn Chimamanda overnight.. u jst hating on Burna..do ur thing nd stop hatin.looser!!

Ol said...

Lie or no lie,how is that his business. attention seeker

Olanrewaju said...

Lie or no lie,how is that his business.Attention seeker

Olanrewaju said...

He said the truth though,but still his an attention seeker

Anonymous said...

you went online right there to check how true it is?? c'mon bro, am sure u got better tinz to do... i am a fan of ur music but cut that nigga some slacks, hes just trying to be out there, i guess u should do same for yourself cuz lately u been quiet as hell... #just my two cents..

Anonymous said...

A long, but lovely article that speaks the truth. But to be honest, it isn't fair he just wrote all about Burna Boy. Is Etcetra on his time of his month or he just has a grudge against Burna Boy??

olubukola luro said...

lol burna boy ti daraan

Gorgeous Diva said...

Etc be careful before these dudes will eliminate you.

Dez said...

He said the utmost truth. I can't even buy his album not too talk of universal. I can only buy a Psquare, 2face, Davido's album, and enjoy listening to the Mavin's family song. Never a wiskid or buner boy. Thumps up Etc.

TurnItUp said...

Linda! Post ma comment! Wetin sef!

Anonymous said...

ETC makes sense when he writes, although I still sense some gall.
His articles would have been easier to digest if twas written by a "LindaIkeji" or sm1 like that
Thing is, most times he attacks actors or artist and coming from a failed artist it just feels bitter, distasteful and robs off the wrong way.

If you wanna build a successful career as a Writer and/or Critic you've gotta diversify out of this sphere before people get bored. So you don't also have a failed writing "career" or experience.
....My 2 cents.

Best wishes
At least you are doing sth

Anonymous said...

I don't know if its a lie or if its true but This ETC sounds like a bitter.
Does Universal announce all their artist on your website?

How funny it would be if Universal authenticates Burna Boys claims. I hope you did your homework well ETC since you are so ready to pounce on Nigerian Media.
They are all mediocre but you are diligent ok ooo

Bcos of this... I went in search of Burna Boys songs; found one with Sarkodie and its really nice

ETC drink cold water

Jojo said...

Echetram Echetram!!! Lol, easy bro

chemmywalata walata said...

Lol dis etc guy sef

lucybings amebo said...

Oga Murtala since u knw so much y dnt u tel me no nid 2 go on youtube. Burna boy is still relivant whr is he? All am askin him 2 do is to stop d hate

Pro said...

This guy is shameless o, wats his business? Why is he spoiling burna's name Linda my wife to be pls tell this jobless man to mind his business, he even came out public is waaO

That vuvuzela P guy

Betty said...

Abeg na who you help ?.

Subomi said...

yes this dude make sense sometimes, don't matter I still don't like him, he was sent here to tear down peeps, I don't call this truth, I call it envy and joblessness

Anonymous said...

Yes but not lie abt a deal my dear.

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Anonymous said...

For those of us that know how the music industry really works outside Nigeria, we know that Burna wasn't being truthful. When you are acknowledged for something positive, there is a tendency for you to want to share it with the world and attach proof. Why are their no pics of Burna signing papers with some Universal officials watching? When D'Banj got his headphones, he did a short video clip for us to see. Which one did Burna do for us to see? Like Etcetera said, Oluwole can forge that paper we saw. It's not enough proof. E be like say some people no understand the enormity of being called by Universal Group to 'do something'. These guys are a mega corporation and are detailed to the core. Dem no be road-side office o. If Banky did what Burna did (By claiming Universal signed him up as a songwriter), I wouldn't doubt it...because his lyrics are good. They are what a professional songwriter would write. But Burna's lyrics don't sound that way. Let me name 3 other songwriters I respect. Tiwa, Don Jazzy and Reekado Banks. Reekado has written lyrics for other artistes and those songs have become hits. Some of us also know that Don Jazzy was predominantly responsible for D'Banj, D'Prince and Dr. Sid's lyrics in the Mohits era. Don Jazzy and Reekado are still predominantly responsible for Dr. Sid's lyrics. Go and listen to Reekado's songs very well, especially 'Chop am' and 'Turn it up'. Then listen to Patorankin's 'Girlie O' and take a wild guess as to who wrote those particular lyrics. I'm not saying Patorankin no sabi write music o. Those are just some of the real song writers in our industry, amongst others.

Papichvlo said...

@Anon 9:26 My thoughts exactly!

Anonymous said...

Etcetera Should totally mind his business..bruh don't hate on the player hate the game

Anonymous said...

Ochor, u ddnt read past the first 2 lines n u r proud to say it out loud? Shame on u! Readers are leaders, be there bragging that u don't read. Smh!

LOTANNA LOTA said...

Players matter too bro!.
We're all getting tired of the lies.
Don't tell me you dont know thus before now.

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