The CharlyBoy brand and its identity...overflogged criticism.. | Welcome to Linda Ikeji's Blog

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Monday, 21 July 2014

The CharlyBoy brand and its identity...overflogged criticism..

Article not written by me. It's the impression of an innocent observer. Read below...
For as long as I know, the CharlyBoy brand has been openly abused and criticized. It seems that Nigerians get shocked everytime CharlyBoy steps out, whether wearing the same old garb or donning a new look.
What I don't know, however, is why.
Have you ever wondered, or has it occurred to you to wonder why people so to say, catch cold whenever CharlyBoy 'sneezes'? Continue...
In the first place, I will really like to know why people gaze, criticize, gossip, abuse and even curse Charlyboy. Don't they know what brand identity is?

 Nigerians are not backward, neither are we unintelligent, forget what you might have been told or not told. We are smart people naturally, unless of course, we are blinded by the gross poverty of the mind that pervades the society, especially today.

Brand identity in a lay man's description, is what you can use to identify or differentiate a brand from another. And if I ask you now, to mention some of the things you can identify CharlyBoy with, I'm sure you won't be found wanting. Its actually one thing, CRAZE or call it MADNESS but its expressed in a million and one ways or pieces: skulls, goth, bikes, tatoos. piercings, rings, high-heeled boots, loads of women as props etc.

I remember those days of the Charly Boy Show, the slogan used to be 'anything can happen on the Charly Boy Show'. This, summed up and to my mind, is the CharlyBoy brand identity where you expect the unexpected, and when the unexpected shows up, don't be too surprised.
Its hot-button, yes!
How then are my people still very surprised every single time?

Honestly, I'm not loving this, people are just making CharlyBoy abuse Nigerians calling them daft because, according to him, even when he comes out and tells them the behind-the-scenes of his stunts, they still get very perplexed.
Well, may be its okay to be mesmerized, excited and amused by the stunts, because that is entertainment. The part I have a grouse with is when people insinuate that the stunts are fetish, devilish and all that.

What do you want again?
I've heard the mastermind behind the CharlyBoy brand, Mr. Charles Oputa, in his interviews, say times without number that he does not allow CharlyBoy into his house: meaning that his real self is entirely different from the act, his alter ego.
He has said that he created the brand to shock monotonous minds who would not dare to bare and funny enough, some people are allowing themselves to fit into that description.
Meanwhile, within all the razzmatazz is a strong positive message of self realization and actualization which all and sundry can exploit, thereby creating a better society and a better world.

For those who criticize him, that feat is as futile as cursing public establishments. If you like, curse google or facebook till thy kingdom come, e no go work. This is simply because this is a brand and its got its identity!
Have you ever cursed any of the telecoms service providers for choosing their various colours, for bearing their names or adopting their various logos? Even if you have, what result did you get?
Its the same thing here, when something is called a brand, we should respect its identity. You may not even like the brand or patronize it but that doesn't stop it from being one.
And what profit does your criticism of another deliver to you?
Mind you, the brand is busy, churning out campaigns and strategies to move it forward and keep it relevant and top-of-the-mind, but you are there, poking your nose, eye, mouth and entire body in another man's matter while yours is non-existent.

When will you start building your own life, what legacy are you living now, and which one will you leave when you're gone?

As far as I'm concerned, the CharlyBoy brand is only living its dream, fulfilling the purpose for which it was created, and no sane mind should have a problem with that. Rather, wise people should take a cue from it.

Perhaps I should say the CharlyBoy brand is living what others are dreaming.
For example, I spoke to a cross section of men about the flanking by the virgins. They love to have that, but are not bold enough to display it openly. At best, they secretly and nocturnally carry it out. They're fake, while CharlyBoy is real and sincere.

Just thought I should talk to us, I don't know Charles Oputa personally, I'm only looking at his brand purely from a professional and occupational point of view.
Every time people raise dust about the brand, I find it funny. Even a little kid can't be 'fooled' too many times. Nigerians are not daft please, don't let ignoramus thrive.
If something is a brand, find out if it is consonant with its identity. If it is and you like the brand, promote its course, if not, just let it be and face your life.
Mind your (own) business or you're not busy.

PS: By the way, I must commend Mr. Charles Oputa, he has been very consistent with the brand. Kudos!

61 comments:

Anonymous said...

Am yet to understand d philosophy of dis man. pretex4luv@yahoo.com

LINDA said...

Oshiko! Some people with their 'I must talk' attitude. Charly boy send u msg? Mtcheww joblessness! U sha want to trend Abi u want Mk Charly boy notice u! Linda more interesting gist abeg!

Unknown said...

So Linda who wrote dis? I'm very sure it should be Denrele his mad partner. Birds of same feather. Keep promoting ur area Fada cause we knw u are de one behind dis write up. Brand my ass. Pls I'm out. ***CATCH ME IF U CAN***

Cute G said...

Mr writer, good write up.But it doesn't still change the fact that criticism has come to stay no matter who you are portraying yourself to be.Even the erudites that should understand better are found wanting too.Expect to see a lot of Critics on your write up.

Unknown said...

Exactly, we still have intelligent pple in dis country, all dey knw is jst insult, hate, nd curse cos it different frm d norm dey are used too, look at lady gaga, Minaj, rihanna, dey all have individualistic brand dat dey are well knwn for nd APPRECIATED, even by d nigerians dat hate on dier own..

www.glowyshoe.com said...

Charly boi always in front

Pls visit my shoe blog

www.gkowysofiscated.blogspot.com

Anonymous said...

Linda have vex. I totally support you though.

Unknown said...

True.His brand is not a china product lol..
.....ZAMANIAC.....

Anonymous said...

i dont give a flying f*** about charly boy..patoswife@gmail.com

#king said...

i couldn't finish d article. .but I agree with the writer. .Nigerians are backward.....................................#KingOfKings

Dan Skila said...

I always support charly boy brand, I dont really see anything wrong with the area father, Good luck with your brand

danskila1@gmail.com

Unknown said...

Utter crap!... LINDA IKEJI cn u post my comment? 2nd time commenter

Unknown said...

Mctcheew! Who cares?
Mamafunkky@gmail.com

Unknown said...

D man too mumu jor.

Anonymous said...

Is it every week CharlyBoy must push his agenda on this blog?

Nobody thinks about you until you push your weirdness on here.

He doth protest too much abeg.

Kimmy *****

Unknown said...

Utter Crap!... Linda Ikeji please publish my comment its bout time i guess... 2nd time commenting

Unknown said...

This person has a life time problem just as charles oputa or wateva he calls himslf,what kind of usless brand is he potraying and who cares?

Unknown said...

whatever... so people cant be concise in their writings any more? we have to read epistles all the time.

Kenyan Gal said...

THERE can only be one charly boy...n peeps jus love to hate him but the battle continues

Olubukola Ozone said...

Na him sabi o, he has his life, I av mine. Thr's all man for himself

OSINANL said...

THIS GUY IS NOT OK...

Anonymous said...

Are you looking for a suger mummy or daddy please call dis line 09096552678 please be mature...

Anonymous said...

one day ...he will wished i had worried about his feelings that i should not be worried about his worry and other worries with those recent worries and the first worry emm .. yes and that other worry....lol!!!!

Gaia said...

I love this; I really do! Nothing shocks me about Charley Boy... if he behaved normal; that would be news. Big ups Charley Boy, fearless and original!

BONARIO NNAGS said...

But oga who asked you all these ones?
Who told you we don't know its all pasmaga.

~BONARIO~says so via NOKIA LUMIA

dhobiz said...

Hmmm dude i also think you should worry about why you're worried about what people think of the charly boy brand.

Unknown said...

Good one tell dem o, kudos to the writer all dis nija peep dat can not face dere own problems na another person own dem go dey puck nose stupid mofos

Unknown said...

A candid talk. Ogunaomi@gmail.com

ary said...

Get a brand and stick with it, this is actually a lesson in brand. Subtle but very educating!

Anonymous said...

So u wan tell us say all those tins na film trick abi? Nd u xpect me 2 bliv? Nna cho ihe ozo kwuo biko

Anonymous said...

Very incisive write up,Charlie is got an unmistakable brand.
Cooldavoe@yahoo.com

Bbg Eze said...

Totally agree with the speaker

Anonymous said...

Charly has got a new publicist. Better hire this man couldn't have been more articulate.

O2K said...

I have always wondered why people always criticize whenever they see Charly boy. The question is, how is his personal way of life their business??... How does it affect anybody??

Charlyboy has been an eccentric human long long before most (if not all) of the people criticizing him online were born. He was a classmate of my mum and she confirms that he has always played the eccentric role right from his teenage days... If for anything else, I would even have to commend him for being consistent in his eccentricity for several decades...

How I wish our leaders in Nigeria could be unflinching in principles like this man..

Anonymous said...

Hmmmm,well said..its a brand no doubt bt i dnt kind of like it

NaNcY DreW said...

You re right Nigerians re not backward we re not illiterates plus we re not blinded by d gross "poverty of d mind"dat pervades d society 2day like u said we re.
Nigerians re religious pple very pious and charly boys case is not abt branding and we re intelligent 2 see is beyond dat and is alien 2 us and occultic. People wu act and dresses like him do it in hiding cuz is not our style so dis wateva "writer" av just succeeded 2 use different grammar 2 explain wat branding mins 2 him 2 much civilization and ova exposure. 9gerians re very spiritual pple shikena. Charley boy is not a brand 2 "me", a typical example of wu a brand is "Dbanj" evendoe he his wack witout donjazzy.

SANDRA said...

But mr Charly boy, no vex ooo u re weird

Anonymous said...

I agree intoto!!!

Unknown said...

Am so in support.

comfort said...

Rubbish

Anonymous said...

I concur!...Nigerians r too bitter n critical...well I blv it's d poverty n hardship

Anonymous said...

I agree with the writer.. we just like blowing things out of proportion.
agukwesandra@yahoo.com

Anonymous said...

do you wonder why no body commented on this crap?

Anonymous said...

So u expect me to read this notebook? ( Meemee ).

Amarachukwu. said...

Hmmmmmm

Anonymous said...

So? Mbok Leave This Man Alone Joor. (Linda's Man)

Anonymous said...

Nice one...I must say,this talk was really necessary.just let him be his person...we Nigerians are always sso fast to judge and criticize...he who has no sin should be the first to cast the stone!!! Thank you once again...keep up the good work

Unknown said...

True to an extent

Anonymous said...

true...nkemdirimeverista111@gmail.com

Anonymous said...

Don't know why people get so carried away by this man's act. They forgot so soon that he's an entertainer. New day new script......

King Fahad said...

coming from Onyx Godwin who knows how to tongue lash people

King Fahad said...

coming from Onyx Godwin who knows how to tongue lash people

Anonymous said...

Brand your logo, place an identity...
Identify yours & stop poke nosing into others affair, 9ja ppl like to gossip...na wa



BORN TO SHINE!!!!

Anonymous said...

And there goes the reading culture. Very soon, we will have to communicate using smileys,chat abbreviations and facial gestures.

Anonymous said...

Entertainer shit!, thought you said even a child can't be fooled many times, well it might interest you to know that he has accomplished such in ur life, the man is practicing eastern religion and I bet you, you have no idea what he is into. Enough said.

Anonymous said...

I like that! Love Charlie boy anyday. He is not afraid to express him self! It's a brand and I love it , haters get a life.

Anonymous said...

At wht age is he still c harley boy?

Anonymous said...

na him gay partner go fit write this shit, fuck them all useless people

Anonymous said...

Hilary u can support bad thing what kind of educating is that

Anonymous said...

Charly great grand pa... Jonzing

Anonymous said...

Charly Boy feeds and thrive on criticism

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