The time has come for the Professional Guilds of Nollywood to take a unified and decisive action to stop the proliferation of Award Events that exploit the industry and do not add value to the Practitioner/Recipient.
From Nigeria to the United Kingdom, to the United States of America, Nollywood Wannabes and Smart-ass business men have jumped on the band wagon train of exploiting inaction of the Guilds and the ignorant crave for publicity of Practitioners to exploit Nollywood for the quick buck forming a different Cabal of Piracy.Thirty years ago when I won the Best Actress Award at the All African Films Festival In Burkina Faso, it came with a Certificate and $500. Nomination for the Golden Globe or the Oscar comes with a certain amount of money, transforms you to an A-list Actor and jerk up your fees, adding value to your career and your professional worth.
With Nollywood, the award organizers walk away with the money while the Nominees and Awardees return home with worthless plaques that make no difference to the Executive Producers. It is instructive to note that without the Practitioners, there is no Show yet every arm of the event, from the Venue, to the Technicians, to the Event Managers and Broadcast Networks et-al, are paid but the established Brands who are invited as Nominees to walk the Red Carpet to endorse their own brands that is still in the making and other upcoming Nominees, who are the Show are simply used and paraded for free.
This despite the fact that Sponsorship, Organizer owned channel of advertisement and Sale of the Show is based on the Product. The disregard for the value of the Product/Practitioner has deteriorated to E-mail and Text Message Nomination notifications and Invitation, or requirement to fly at personal expense to receive awards for which fans pay to attend to see the STAR with no remuneration to the Nominee and in some cases, the same Award is sold for $10 in a New York store.
This blatant exploitation must STOP. The Guilds have to move into action to streamline these Award Events down to those bodies who are serious about promoting the growth of the Industry and adding meaningful value to the career of practitioners. It has become necessary to withhold Guilds’ endorsements for these Award Events until stipulated requirements are met; such as obtaining a License from the Conference of Nollywood Guilds for a fee, Proof of Prize for Award Nominees and Winners, and a verifiable document of Agreement signed by the guild of producers, and the association of marketers endorsing the Award as a basis for increased value of the recipients.
Such a process will help structure the industry against easy exploitation, promote focused growth and build industry collaboration with bodies having serious intent to promote and add value to the industry reducing the others to what they truly should be.. INDUSTRY NIGHTS.. as this process will produce not more than two or three recognized value adding Awards annually in NOLLYWOOD.
CLARION CHUKWURAH
6th October, 2014.
70 comments:
Hahahahahahahahahahahaaaa
Hahahahahahahahahahahaaaa
NA THERE BUSINESS.
.
.
.
.
.
FROM NWA NKWERRE
Ok noted.....i hope d news get to d rightful owner.
Action lady. tina.agori@yahoo.com
Well said Clarion
I think award should also be giving to the crew that make this actor and actresses star, the cameramen, makeup artists, location manager etc. This guys are the wind beneath the wings of every movie star.
Your comment will be visible after approval
she is always complaining,castigating everyone.
onovogoodness@yahoo.com
She could be right but then again she always come off as an angry person so her points is always lost in translation.
Makes a world of sense. Aunty never was my favorite actress though. Could never stand her with her extremely pompous n nasty attitude. But she make sense here
Very well put together!!
WETIN CONCERN ME FOR THERE. *******QUEENMAYA******
WETIN CONCERN ME FOR THERE. *******QUEENMAYA******
She makes a whole lota sense! There is a lot of unprofessionalism and exploitation in the entertainment industry and it seems practitioners are okay with it. Unless someone speaks up or acts, I am afraid it will continue till yonder.
No comment
BORN TO SHINE!!!
Sensible talk abeg. Tot it was her usual ibinabo talk.
Hmmm....twitter/@dj_smartt
Let the guild 1st of all get there actors/actress better payments and respect b4 she starts talking about the awards. KMT
Wts wit dis joy jin sef? So annoying comenting multiple times n now lafing @God knws wt.
Sensible talk abeg. Tot it was her usual ibinabo talk.
Ooooooooooooooooooiooo nawa oh
She is out rightly correct, that's if we are to read this without sentiments. Too many awards these days and no value whatsoever. Smh
Right thing show be done
Next please #onelovefromSnow#
Iron lady!!! She would never keep quit...
I agree. I commend Clarion. She's intelligent n knows d job so so well. She should lead the guild.
Brainless idiot.must u comment?
But she said the truth doh she shud hv also been given an award by the president as well cos she has contributed immensely to thr growth of the nollywood we see today
And Who Approves Linda
She has spoken the truth. All these exploitation have to stop. This is one reason I don't talk about awards when I'm interviewed.
She has made a strong point. Truth is, there are award organizers everywhere and these awards do not mean anything to us. AMAA is by far the best.
Well said dear, I hope d people that are concerned about this looks into it
Did you bother to read it at all?I mean your comment doesn't make sense.
I refuse to read this. But I will say the time has come for her to shut the h*ll up
mmm second mama G..Goldensara
Good observations . Please they should put this into practice and it's so surprising that in a civilized world like these all these graduate actors and actresses are fooled as if they are still in primary school. I really thought huge amount follows the plaque !
Lmao
Next time ur name will be included..doorrrrrrrrr forgive dem 4 nt recorgnizin u!!!
Nice one.....Vote Linda Ikeji For MOST OUTSTANDING Blogger.......... akubuike1@yahoo.com
Noted.....Vote Linda Ikeji For MOST OUTSTANDING Blogger.......... akubuike1@yahoo.com
Noted.....Vote Linda Ikeji For MOST OUTSTANDING Blogger.......... akubuike1@yahoo.com
Noted.....Vote Linda Ikeji For MOST OUTSTANDING Blogger.......... akubuike1@yahoo.com
Am I surprised at u? Dtz hw Nigerians are! Someone is takin d courage to spik up for reformation and dis is wht u hav to say? Wel she is not timid like u, so she can spik up
True talk?? I reason with her opinion on it?
Enough already
Wahala dey ooooo Aunty linda post my comment na Abeg haba is not fair cooladesuwa@yahoo.com
I concur••I admire woman of courage,and confidence,woman that av got the nerves to speak for her believe••ride on madame#GiftedDiva#
Madam clarion, I concur. I'm in agreement with what you said jare. I hope they listen
POINT OF CORRECTION CLARION CHUKWURA - Golden Globe and Oscar nominees/winners DO NOT get a cash prize. Get your facts right.
Close your toilet
She must sha be heard...biko #helpJobEmmanuel of star the winner is.
In total and complete agreement Clarion. I am even nonplussed at seeing some of the very funny awards. How do you give "Actress/Actor of the year" to a 'Waka pass' wannabe who, most probably has appeared only in a couple of 'Ochanja' home video. Must everything Nigeriana be dragged to very ridiculous levels? Haba!!
Well said! It's not enough collecting awards without it adding value to them or putting money in their pocket.
Given
Your comment will be visible after approval
Bt she always attend the award shows,I v seen her in one or two red carpet event.Dnt go there if u r nt in support.
Alloy, u 4 speak pidgin na
Old jobless and frustrated woman.
That's y u ar a fool. We ar all against corruption bt can neva stand up to d truth. Next time read b4 commenting
I guess this is coming from her not being paid to show up at NAFCA, Nigerian Entertainment Awards etc. As much as I appreciate her perspective, the bottom line is that Nollywood is not organized enough for all that to happen. These so called stars still feature in appalling looking movies and she's talking about award shows. Start from the basics. Organize Nollywood first, consistently create good quality content then institute such practices. But as for right now, Nollywood is not "there" yet and till then it is and will continue to be a free for all industry...
'Has'! I suppose you speak this bad grammar 'when u are interviewed' Wannabe!
The recognition, fame, and fee increments that coming subsequently trumps the cash prize don't you think? Dumb ass. Does Lupita ring a bell?
*** forst to comment ***
Clarion was, is and will always be a force to be reckoned with. She's a very intelligent woman and this is a very spot on, well researched and quite thoughtful piece. Even her critical pieces are always well thought out.
*** forst to comment ***
...OK
ZAFAA AWARD, LONDON IS A BIG FRAUD.People be careful of the organizers .They Dupe people.TheL;IST IS MUCH.
Ode, doesn't nigerians situation make you angry ?
Iyawo Ambassador....old mama youngie
A woman of her caliber shouldn't be using taboo slang like that (smart ass) she was definitely lost in her points!!! Outta provocation..for me she isn't getting any view for That, tryna write so ridiculously like Americans with no regards.
Very good point @ clarion. So the authority in question shoul wake to its responsibility b4 its too late.
Nice one clarion,one thing wit nigerian's is dat we hate people dat speak the truth
Na deir pocket nd headache
Post a Comment