Insight Sweeps Awards at Nigeria’s Largest Creativity Festival | Welcome to Linda Ikeji's Blog

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Friday, 22 November 2013

Insight Sweeps Awards at Nigeria’s Largest Creativity Festival

 
For the second year running, Nigeria’s foremost advertising institution, Insight Communications swept almost every available prize at this year’s LAIF (Lagos Advertising and Ideas Festival) awards. The awards nite which took place recently at Intercontinental Hotel, Lagos was indeed, a melting-pot of clients, agencies and creative minds who gathered to celebrate the very best in Nigeria’s creative industry. Tagged “It’s a Gr8 LAIF” this year’s LAIF awards also doubled as the grand finale of the 40thanniversary of the AAAN celebrations. Continue...



Just like the globally acclaimed Cannes Lions International Festival of Creativity, LAIF was instituted in 2006 by AAAN to identify, reward and foster creative excellence in all areas of advertising in Nigeria. The award has become a yardstick for evaluating the very best of advertising agencies and their creative works in Nigeria.

This year, a total of 21 agencies participated in the Awards and competed for Gold, Silver and Bronze in the four main categories; press, outdoor, radio and television.

The major highlight of this year’s awards was the dominance of Insight Communications creative works across all platforms. Despite the competitiveness of the awards and the quality of entries made by agencies, creative powerhouse, Insight yet again blazed the trail by becoming the most awarded agency in this year’s award for the second year running. According to the medals table released by AAAN, Insight carted away a total number of 26 medals - (4 Gold, 8 Silver and 14 Bronze) to emerge overall winner of the 2013 LAIF awards.

The night indeed belonged to the management and clients of Insight Communications as they excelled in almost all the categories they was nominated. Analysts have pointed out that the agency’s supremacy in the awards is a vindication of it truly being a formidable force in the advertising landscape. It would be recalled that last year, the agency won 25 awards – (4 Gold, 10 Silver and 11 Bronze) to beat other competing agencies.

One outstanding fact about the 2013 LAIF award was the excellent performance of materials created for brands in the public sector. An excellent example at last week’s LAIF was the creative work produced by Insight Communication for Lagos State Signage & Advertisement Agency (LASAA). It was exceptionally celebrated at the awards night. Mr. George Noah, Managing Director of LASAA expressed happiness that his agency was part of such a remarkable occurrence in the history of Nigeria’s advertising.

Commenting on the recent milestones achieved by the agency, Sam Osunsoko, Associate Director, Account Management at Insight Communications, revealed that the achievement was humbling. He said, “This endorsement from the advertising industry, stakeholders, brands and consumers make us to be more humble. Going forward, this feat is also a way to discourage us from resting on our oars and do greater works. But more importantly, great power comes with great responsibility. As an organisation, it is a call to higher responsibilities”


30 comments:

↭PRINCE JOBLESS↭ said...

K m8.

Sarah Pius said...

Nice

Anonymous said...

Hmmmmmmmmmmm!!!












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BONARIO NNAGS said...

Congrats to them.

~BONARIO~says so via NOKIA3310

ST. KIZITO BOUTIQUEZ said...

Fresh.......from SKB

STANCRAMENTO!!! said...

Intercontinental hotel will soon take over from eko hotel, Linda who dat big head,with big hair,on second pix,tell him to cut his hair!

NUAHALL said...

wow.my sisters works wit media perspective also owned by shobanjo who owns insight...dey r jux fantastic..defntly at d top of d media chain.luv dem

Tony young said...

Enough of the long story...congratulations to them!

Tony young said...

Enough of the long story...congratulations to them!

Tony young said...

Enough of the long story...congratulations to them!

jeneviv Emma said...

Wonderfull.

Mz_NenyeH said...

Congratz ınsıght communıcatıons!.Hardwork deserves an award.

Anonymous said...

Who is that pretty girl in the photo? Me likey

Anonymous said...

For the 2nd year running, congrats Insight

LINDA said...

LOL!

Collins Okafor said...

lovely

Anonymous said...

Linda, what's my business with this? Does it put food on my table? Mtchewwwwwwwww

Anonymous said...

Linda Ikeji, I want to bring to your notice that (GH one) a Ghana TV station copies and paste your posts on their TV station as news headlines. For instance, the Lady Gaga update(of yesterday) about she having haters and so many more. Use your legal rights cos GH one doesn't even acknowledge LIB as their source. In western countries, Bloggers and Celebs make huge amount of money from issues like this. Don't dull o!!!

NewsINigeria Blogspotcom said...

abi, oooo

Anonymous said...

this is the most useless agency in Naija

Anonymous said...

they did ultimate search....

Anonymous said...

Aaaaaaaa Insigt is the worat agencyooooo

MY TURN said...

Insight sef don dey come linda ikeji blog... na wa congrats to them sha

Anonymous said...

Nnaa lin lin ina akokwa nshi nshi hia....what a novel? Phew! Ngwa una congratulobia! Make lin for stop d long talk. Eheee! Okwa okwu ebe go? Good, ur welcum lin.....

Anonymous said...

Ahh,prince jobless,the justin bieber loving mudafucker and his sometimes irrelevant and insensitive comments....u are cute tho I'll dash u dat one

Anonymous said...

Taaaaaaaaa gerrrriiiinnn linda no de copy piipo own?go sleep abeg!!

Anonymous said...

maybe less award and concentrate on paying there suppliers, and try to not let there cheque bounced.
will be greater than any award ..............

Anonymous said...

lol too funny @ last comment... advertising should be more competitive and nt people buying awards!!! taaa!! @ insight

Qlatifah said...

Nice one, getting to see the walls of this organisation is so hard, getting to do IT there is so difficult,u must know a top person.

Anonymous said...

Congrat insight comm

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