Blue Band kicks off National Growth Challenge

Leading Margarine Spread, Blue Band, from the stable of Unilever Nigeria’s food brands, in a bid to encourage proper growth among children through optimal nutrition has announced the start of the Blue Band National Growth Challenge in Nigeria. The objective is to draw attention again to school age nutrition and emphasize the role of adequate nutrition for growth amongst school children.

The Growth Challenge, done in partnership with the Children of Africa organization and in collaboration with the State Primary Education Boards, Ministries of Health and the Nutrition Society of Nigeria will be carried out across 400 primary schools in Lagos and Enugu states. Continue...

Key activities taking place in schools will include nutrition education programmes, an art competition on growth, taking anthropometric or height measurements and assessing cumulative growth in children across 400 schools over the period of the campaign. The campaign will also educate parents especially mothers, custodians and caregivers, and scholars on the significance of providing the right nutrition – healthy, varied and adequate diet – for their wards in order that they grow optimally and, demonstrate that when fed the right nutrition, children grow adequately.

Speaking on the Challenge, David Okeme, the Marketing Director, Unilever Nigeria, said, “Unilever is proud to be driving the Growth Challenge because initiatives like this provide an opportunity for us to teach the children who are leaders of tomorrow the right nutrition habits that will help them develop mentally and physically.”

Vivian Ihaza, Tea and Spreads Category Manager, Unilever Nigeria, while explaining the rationale behind the campaign, said “Experts agree that for children, Blue Band margarine

contributes to their growth as it contains essential fats and vitamins. The right amount of nutrients in Blue Band such as the Vitamins A, D, E, the B vitamins, niacin, and folic acid in soft fat medium contributes to meeting children’s daily nutrient needs. This is why it has remained consumers’ most popular choice over the years as a tasty addition to main meals as well as with snacks to enliven children’s lunch boxes. She further added that adults are not left out as it is used also as a nutritional and tasty ingredient for eating, cooking and baking. Ihaza stated that the Growth Challenge will be an exciting platform for parents and children to learn about proper nutrition and its implication to their overall health.

Victor Ajieroh, the Unilever Nutrition and Health Manager for West Africa noted that while the brand carries out a lot of intervention to the nutrition of children under five, paying attention to school age children is also important, in the context of nutrition through the lifecycle, and neglecting their nutritional needs can compromise their growth and development. He reiterated that the Blue Band sponsored National Growth Challenge will promote the right knowledge and behaviors for adequate nutrition and growth among school children. 

The Blue Band National Growth Challenge which is the first of its kind in Nigeria, has been carried out in other African countries such as Ghana and Kenya, and will be overseen by nutritional experts in Nigeria. The campaign would reach about 100,000 children, creating nutrition awareness for growth and development. 

L-R: Nutrition and Health Manager, Unilever Nigeria, Mr. Victor Ajieroh; President, Nutrition Society of Nigeria, Professor Ngozi Nnam, represented by Lagos State Nutrition Officer, Dr. Abimbola Ajayi; Enugu State Nutrition Officer, Mrs. Henrietta Ugwu; and Tea and Spreads Category Manager, Unilever Nigeria, Ms. Vivian Ihaza; at a Press Conference organized by Blue Band Margarine to announce the commencement of the Blue Band National Growth Challenge.

L-R: Nutrition and Health Manager, Unilever Nigeria, Mr. Victor Ajieroh and President, Nutrition Society of Nigeria, Professor Ngozi Nnam, represented by Lagos State Nutrition Officer, Dr. Abimbola Ajayi at a Press Conference organized by Blue Band Margarine to announce the commencement of the Blue Band National Growth Challenge.