The fashion show kicked off at 5pm
with the Nigerian National anthem. Moments later, Maybrands, a fashion
accessories store in ICM collaborating with a guest designer took center
stage. Continue...
Models flaunted Maybrand’s Emporio Armani, Fossil and Diesel
wrist watches and other accessories such as necklaces and bracelets; all
stainless steel.
Nike then hit the runway with different themes including football.
At the background was a model all knitted in Nike obviously, performing
football tricks to engage the audience. The brand showcased bags, polo
tops, running shoes and soccer boots, with bright colours and glamour.
Then came TM Lewin’s turn to showcase its
collections. The guys hit the runway first and then the ladies before
both sets came out in pairs to emphasize the brand’s outfit for ladies
and gentlemen formal shirts.
Markham continued from where TM Lewin
left off after a brief break. The brand which caters strictly for men
showcased all its collections from casual wear to smart wear. Moments
later, Kidz Country kept the audience spellbound as the model kids
stormed the runway in pairs, opposite sexes. It was a sight to behold
and it got the audience voluble. The kids gave the adult models a run
for their money as they showed no sign of stage fright.
It was the ladies turn to be blown away when the female models hit
the runway flaunting Mango dresses, pants, tops and jackets. It was
intriguing to say the least. US Polo followed and kept up with the
momentum as models showcased dresses for the ladies, and Polo tops and
jeans for both sexes.
Jack & Jones collaborated with Enzzo to give the
men the complete look. Both brands showcased their collection with
their smart and casual styles. The combination was spot on with Enzzo
shoes complementing the Jack & Jones clothing.
Da Viva and Mr. Price were the last acts of the day
and there was still not a dull moment. Da viva’s blend of Western and
African styles created a buzz with the audience while Mr.Price’s
collections for kids and the contemporary young and trendy segment
didn’t go unnoticed. The kid models, like during Kidz Country’s session,
caught the attention of the audience.
Casabella provided wigs for the models while Bruno’s Place, a
unisex salon, styled their hair. BlackUp did the make-up for all the
models. These 3 stores played an auxiliary but very pivotal roles.
There were breaks intermittently as the MC of
the day, Jafextra engaged the audience with jokes and giving out
freebies to guests. Thiote & the Harmonica and Hakeem The Dream also
put on a virtuoso performance to thrill the crowd.
10 winners selected from the raffle draw were
announced by Jafextra and the Marketing Manager of ICM, Mr. Eniola
Ositelu during the show but none of them were present. All winners will
be contacted later. What each winner stands to win include apparels from
Nike, Shirts from TM lewin, Shirts and Jeans from US Polo, wristwatches
from Swatch, shopping vouchers from Mango, Kidz Country, Markham, Jack
& Jones, Wrangler, Mr. Price and complimentary invites for a flash
makeover from BlackUp.
Da Viva fabrics, Emporio Armani gifts from Maybrands
and Casabella goodie bags were already handed out to shoppers earlier
during the show.
Oher
stores that contributed to the show include Melting moments that
provided ice-cream and cake, Bheerhugz Café provided cocktails while
Shoprite as last year ensured guests were catered for with Chocolate
wine from Rubis and finger foods.
For more pictures on the 2014 ICM Fashion Show, log on to facebook.com/ikejacitymall and also follow us on twitter.com/ikejacitymall.
For all the beautiful trendy collections you
witnessed at the Fashion Show, be the first to visit ICM to shop in
these stores. They have got all styles displayed and one of the best
hands in health and beauty products.
ICM remains your choice destination for leisure, entertainment and shopping. Bring family and friends along.
10 comments:
Cat walk every girl I no want to cat walk
a.k.a EDWIN CHINEDU AZUBUKO said...
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Oky gud to knw......
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***CURRENTLY IN JUPITER***
Naija don improve wela ooh... i love the kids swag.. i saw them doing their own catwalk..lol.......learn how to start snail farm @ http://makewealths.blogspot.com/2014/08/how-to-start-snail-farm.html
NIce show..I love the kids outfit
Dis kind fashion show sha..I love d kids outfit buh den mr price sells fake china jare..as 4d oda models dnt understnd dier look abi d cloth#whew#
Whst dat??? Nigerians want to be like Americans, is yhid modeling? Look at their faces. Only the lady on white dress I understand.
Linda.
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D kids tho
Me likey
Plz re dz models or gbekis?????????
The kids are funny ooh...visit www.howtokreate.com to learn how to create and design a website for free
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