After the trade briefing at Genesis Hotel, there was an unveiling ceremony of the product at the Jogor Centre. On ground to add flavor to the event, was the artistic king-like display of the Gold city king and the international dance group called Ijo-edi. They thrilled the audience with their professional dance steps with tune of rich cultural ambience that emphasized how the beer was expertly “lagered” to produce a crisp, distinctive flavour, refreshingly pleasing aroma and a classy Golden hue.
Wande Coal was busy Churning out his greatest hits to the audience who cannot but get up to dig to the beat. Their performance held fun lovers spell- bound for over an hour with songs like Bumper to Bumper, You bad, Ololufe, I know you like it, among many other songs. Seyi Law also entertained guests with rib cracking jokes.
Speaking at the event, Mr. Walter Drenth, Marketing Director, Nigerian Breweries Plc, revealed that “Goldberg came from the quest to satisfy all lovers of quality premium lager beer and we will never stop in giving our consumers the best product and services with the hope of bringing satisfaction. To our distributors and consumers around, this re-launch is definitely going to be a new golden business experience”.
Mr. Drenth reassured consumers that in terms of pricing, Goldberg has a new pricing position different from other brands from the stables of Nigeria breweries .“A lot of our consumers who desire high quality premium lager beer who cannot afford the likes of Heineken, Star or Gulder lager beer now have Goldberg, a premium beer with excellence bottle look, stamped with a crest quality, now brewed under the supervision of Nigerian Breweries Plc’ he added.
It would be recalled that Sona Breweries Limited, former brewer of Goldberg lager was acquired by Nigerian Breweries in January 2011. The brand which is pocket friendly comes in specially designed proprietary inviting-bottles, classy and unique in style with quality guaranteed in every drop sipped.
Nigeria Breweries Plc, the pioneer and largest brewing company in Nigeria was incorporated in 1946 and recorded a landmark when the first bottle of Star Lager beer rolled off the bottling lines in its Lagos Brewery in June 1949. This was followed by the Aba Brewery which was commissioned in 1957, Kaduna brewery in 1963 and Ibadan Brewery in 1982. In September 1993 the company acquired its fifth brewery in Enugu while in October 2003, a sixth brewery, sited in Ama at Enugu was commissioned. Ama brewery is the biggest in Nigeria and one of the most modern in the world.
|''and we unveil Goldberg Lager Beer''|
|A toast to Goldberg launch|
|Miners pick up Mr. Tony Agenmonmen.|
|Edem Vindah-Media and public affairs manager with Wande Coal|
|Tony Agenmonmen,Marketing manager-Lager; Marketing Director, Walter Drenth; Sales Director, Hubert Eze and CEO IMS Dian Esiekpe at Goldberg Trade launch in Ibadan|
|Miners about to unleash gold.|
|Tony Agenmonmen, Marketing manager, Lager dancing with the dance crew|