Heineken proves that every man is legendary with new ad campaign - The Odyssey | Welcome to Linda Ikeji's Blog

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Tuesday 11 February 2014

Heineken proves that every man is legendary with new ad campaign - The Odyssey

Heineken®, the World’s leading international premium lager beer hasdemonstrated through its newest campaign, The Odyssey, that all men have unique skills, by showing twenty real men demonstrating their own legendary talent.This is the first time that non-actors have been used in the brand’s TVC and given a stage, proving that every man has the ability to become legendary.

Created by HEINEKEN with Wieden + Kennedy Amsterdam,the advertfollows its recent ‘Legends’ platform, which saw a series of ‘Men of the World’ who are pushed to discover their limits and overcome them. Continue...


The TVC which went live in Lagos on 3rd February 2014 follows the main character’s adventures aboard a cruise ship as he uses his wit, charm and skills to impress his fellow passengers. Covering everything from a limbo contest, to diving perfectly into a swimming pool, to dancing the perfect conga, the advert gives real men a stage on which they can perform their skills.



The advert features 20 non-actors, who were cast in an open casting, where their legendary skills were put to the test. The final 20 were picked for being masters at the skills needed for the TVC, for example diving, conga dancing and sliding down banisters.



According to Walter Drenth, MarketingDirectorNigerian Breweries PLC,“Our Legends campaign is an entertaining homage to our drinkers and their legendary behaviours.We are convinced that many of our drinkers out there have at least one legendary talent. They just need a chance to show it to the world. This is why Heineken decided to offer its next film, The Odyssey, as an opportunity for 20 young men to show us what they’ve got. And they are all legendary.”



Now that Heineken has released its new TVC, How extraordinaryare you? Do you want to unleash the legend in you? Well it is possible because Heineken is providing the platform for you to show those legendary skills in you. You stand a chance to win fantastic gift prizes in the process. All you have to do is watch the new 'Heineken Odyssey' TVC (Heineken The Odyssey) along with the backstories of each of the men casted on YouTube. Then send in pictures or videos of you doing something legendary to @Heineken_NG on twitter and use the hashtag #HeinekenOdyssey and you might be one of the twenty (20) legendary Nigerians that will be picked.



Discover the story behind every talent in the Odyssey interactive film http://youtu.be/ZFiup2LIcSQ.



The advert can be viewed on YouTube along with the casting videos at http://youtu.be/swagm8F4h7k.



Watch the genuine response of the brands official PR representative Dymfke van Der Gaal.  http://youtu.be/L1EtoruAMDI 

The video below...


21 comments:

Anonymous said...

Lovely!

Anonymous said...

So cool!!

Alloy Chikezie said...

For the lovers of beer


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AnnMarie said...

What kind of gifts are to be won

Alloy Chikezie said...

I kinda love the concept


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Unknown said...

Oh my favourite drink

click!!! i bet you never knew this said...

Hmmmmm. Nice

MARKET MONITOR said...

Shitty heineken. I am still expecting them to sign endorsement with atleast one naija artiste.pic/video:benin couple recorded a se'xtape of them doing it and watching edo movie

Unknown said...

Lovely advert... amma start drinking Heineken cuz of ds... lol

Amarachukwu said...

I didn't see any video,linda.

Anonymous said...

Ok una done try oo...odyssey is it d 1 in tinsel?

Apple said...

Ok

Unknown said...

Now you got me thinking about going on a cruise. Time to talk to the boyfriend . Spring break is coming up.

Anonymous said...

So was the point mitcheew #bright bravo#

Unknown said...

Maybe I should stick to Heineken now..

Anonymous said...

Terrific concept. i love when a brand doesn't just do the conventional. this is thinking outside the box. the advert keeps u glued to the end not wanting to miss a scene and i guess that's d whole idea. Nice one Heneiken.

Unknown said...

Legendary

Zenki brown said...

Нмммм
:>
<>
_/ \_.....

Unknown said...

Nice advert...I don't under d language tho

ROXIE said...

LOL i love dis advert...

O'milly said...

Bloody male chauvinists! nWomen are legendary too#rubbish#

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