To launch the first ever quadruple chocolate cookie
invention by a creative fusion of music mastery and dough delight, the
unveiling of Dr Sid’s chocolate cookie ‘indulge’ was held at the unusual
cuisine restaurant, at POP 46 Saka Tinubu Victoria Island Lagos on the 9th
of February 2013.
Indulge is a luxury chocolate cookie made with the
finest Kenyan Cocoa powder, chocolate dough and Belgian chocolate. With a half
coat of melted chocolate and a sprinkle of Belgian chocolate chips, the cookie
is a treat of good chocolate and cookie love.
The unveiling was attended by a small group of close
friends, family and colleagues who experienced cookie joy. At N3,500, the indulge cookies can be
purchased by placing orders at www.iamcookiejar.com or orders@iamcookiejar.com
The bottom line is, you cannot think of love, delight,
chocolate or valentine’s day without thinking of the indulge cookie. In Dr Sid’s words “why send flowers this
season when you can send indulge and get the cookie *wink*”
161 comments:
am not sure if it's only cookies that is being launched/advertised here o! Check the 12th and 13th pics and correct me if i am wrong.
Wow...nice concept..jst in time 4 vals
http://royaltiesworld.blogspot.co.uk/p/shop.html
This business would fain IJN!
Wicked man... enemy of growth
Dr stupid....
Back stabber AKA Overshadowing!!
Why won't he launch chocolate when he likes food!!!
Good for him
Wow!!!
the girl in d 1st picture, is she suppose 2 be having sex with d cookie? and those last 2 pics are wack!!!!
Nice idea,very innovative...dat's wat they call 'thinking outta the box'....I like d midnight craving pic...lol
Nice timing, Valentine and chocolate cookies go together. Nice business concept too.
Lovely concept.....m sure he wld mk loads of money from dis.....gurls love chocolate....#iwonder y??#...
Yayyy, goodnews for choco lovers like me. Great concept...me like!
That firt pic is somewhat gay!
Best Cookies Ever @iamcookiejar.I Love.
Sexy cookie..well done brother...am loving it..hope some guy indulges me dis season!!!
good for dr sid :) and congrats 2 him!
YCFOnline.com
fantastic!!!
Oh waaaaw!!! Impressed much. These cookie jar are not playing oo. Love their goodies. Well done dr. Sid!
Fantastic idea! Great stuff from this man...something different in him!
Hmmmm nice, p-square should think about trademark so they can take on those popcorn imposters. Congrats dr sid.........ng owerri
Very smart bt its kinda too expensive....regular people cant pay that for just cookies....
Nice... but expensive :(
Well done bro.Thumbs up plenty!-Beemighty.
Am α very long throat person oooo [child's reasoning/word] my mouth waters rite now, if any1 loves M̶̲̅ε̲̣, get M̶̲̅ε̲̣ INDULGE lolz...... Nice 1 Dr Sid.
Lovely unique concept! Was really feeling him until I got to the pic showing the dry ass THEN I lost my appetite.
thats so creative from dr sid keep it up pal
love his innovative idea.....sucess in the business SID.
i so love his innovative idea....thumbs up Dr Sid..wishing you sucess in your business...
What has chocolates got to do with sex please? The ad's are selling sex and not the product.
Congrats sid!
Damnnnnnnnn nw dats a concept,I lurvvvvvvv.congrats sid.
WOW!!!!! Creative indeed! I love that.... #nowwantingthisforvalentine :)
Na wa o! Even 4 cookie sef dem go still use Nyash,na adults only cookie?........T...
this is a chocolate advert,not a belly/ass showing advert...anyways,i'd love to taste it
Nice...gonna order 4 some right away....
I love it!oh dear!I want...3500 tho...not so bad
Nice concept, wrong product photos. WTF has a chocolate got to do with such inappropriate, lewd, erotic photos? Dunno if this is sincere ignorance, OR conscientious stupidity coming from Dr SID...I have a feeling its both, & nothing, my dear Dr SID, is more dangerous than that.
Trust me, he's gonna make more money than those launching fashion lines. Just hope the chocolate is not addictive.
Could She Be The Next Celine Dion?
Please is it Igbo that is in it that it's making it 3500. Do you know what you can do with 3500?
E try. E no easy. Smthin different. Nice target. 4 days 2 valentine..lovely idea. Beautiful design, fyn packagin..hope it tastes as good as it looks.
the pack is damn ugly for a cookie, looks like perfume pack, not sexy!!
Make sense! Infact make brain! Bt dat model no 5yn
Really nice. He wants us to turn to orobo abi. my val pls take note. Indudge cookies must be in that hamper
Nice. Very nice. Unique. Different from your run-of-the-mill clothing line or perfume. And just in time for valentine's day. Be still my heart! Be dry my taste buds! Though if you do give in those chocolate midnight cravings regularly, I can guarantee that you wont have thighs as slim as the model's. :-)
Nna, this small package #3500 Indulge cookies use style cost o. That's almost $20. Never seen any cookie as expensive as $20 in the grocery stores in the US.
But, you never know though. The cookies fit dey cure malaria.
Congrat man
Wow I'm loving d initiative. But 3500 4 cookies (biscuits) in that small box, use style cost. Reduce money.
Wow! Looks great! Thumbs up man
If music no sell. This will definitely sell. I love the packaging. Looks more like an high class choc! Thumbs up boo. Now let both of us indulg na. Lin post am o. Ehen
Nice idea, it's welcomed
Lemme Indulge you Linda this Val.
*nicki minaj's eyes*
o ti o.....3500 naira for that small cookie???
eleyi ma ga o
Ok now....leggo dere! Brilliant idea....aje abugba je ooo!
Btw....sup Ŵi̶̲̅τ D̶̲̥̅̊α† girl Ȋ̝̊̅Π pant flirting Ŵi̶̲̅τ T̶̲̥̅ђe̶̲̥̅̊ cookie?
Anyways.....Dr shey ɪ̣̝̇ G̶̲̥̅Ơ̴̴̴̴͡ fit see am buy frm aboki or chemist near M̶̲̥̅̊Y̶̲̥̅̊ house cos ɪ̣̝̇ rili wanna Hλ√ƺ Ά̲̣̥ taste!
Awww, my guy try for this one oh! Innovative thinking
Okay,dis a very nice concept by dr sid,,and yes i need me some indulge cookie,,
Any1 here???
I love what he's doing, but dude wake up. No be by girls wearing paeent holding the biscuit. Nigerians may not want to buy cookies for 3,5 oh. It'd make sense if they're made to order. Wish ya all the best Doc.
Jedi jedi...
Wow....
Very nice n creative of him.
Nice one.. But chelu ooo... Cookies for. 3k5 na wa oo... Because when I chop am hunger no go gree come again.... Abi I fit bring am back anytime I waan chop. "Indulge" again
Who does he think he's deceiving..indulging in chocolate business in this 21st century.even gals don tear eyes finish 2 no dat chocolate is not wat dy nid dz valentine..low business acumen..mscheww.no wonda d mavin crew didn't come,it will destroy their brand....he fiks
Only 2 collect d jar of cookie,she open bum bum,na wa o
Beautiful idea,I hope it sells!gooluck sid
Lovely
Dats creativity..love it.wud love to av a taste.
Chocolate or sexlate? *confused*
That's unique
That's unique
Nice1,way forward no ni.Bee242
nyc........b different jare.
I want. Calories here I come
OMg! Am so luving this his venture. Nice one Dr Sid. A big congrats!
Imma buy only if it comes with dat girl in d 2nd pix. with her u can't help but indulge.lolz
~BONARIO~says so via NOKIA3310
Hmm..looks yummy but dentist sid, i hope u r teaching us how to care for the teeth after indulging??!!!
Simply unique! Well done Sid!
Dr sid I'm getting u -_- ....u'r trying2 sell cookies n u'r parading half naked girls...looks lyk a lingerie ad...MO
Very niceeeeeeee!!!!!!...keep it up!
its a nice concept but it wud ve been better if was a tad affordable, say 1500 and then retail it at every major supermarket instead of placing an order for it. I for one wud be too lazy to place an order.
Na so joor dr sid...download hot new single"gaga"by vas ft flaco@www.tindeck.com
this ad is very bad it does not show the product itself, just a girl with cookie crumbs and thighs and a can on her coochie, wtff is he selling exactly? it doesnt help us understand d product. all d same great effort and idea poor PR.
Impressive! People like snoop and Dr Dre have investments in coffee shops and cigars. The Mavins are not just doing good music but also building a heavy business empire...
Congrats Sid!
Wow!..innovative
Nice 1..dis is really cool#dassy#
Nice! A gud deviation from the normal trend. Creative it screams!
Very nice.......big ups sid
Is this ª condom or viagra ad?? What has naked women got to do with chocolate??
why must they use sexuality to sell cookies????? abeg oo wats the connection? y show me a womans bum for midnight craving?
We go dey use pant chop shokolate for night. Also, that price is $22 freaking dollars. Wrong business move without research except he does not mind selling little. This product does not appeal to average nigerians. You want to be rich, do product that appeals to 71% poor and average people not 29% rich.
This kind indulge chocolate cookie when IKEBE open for ground, I no understand am oh.
Well all join!!!!!
WHAT AN IDIOT!....I WAS REALLY WISHING HIM WELL THEN I SAW THE INGREDIENTS..KENYAN,BELGIAN..SO YOU COULDN'T GET COCOA POWDER FROM THE VARIOUS COCOA PLANTATIONS IN OSUN,OYO,EKITI,ONDON AND CO? THE PEOPLE BUY YOUR MUSIC BUT TO GIVE BACK BY PATRONISING LOCAL PRODUCERS (whose products are of highest standard as companies like Nestle,cadbury,Unilever buy from them) IS TOO MUCH FOR YOU?..UNTIL YOU DO THAT, MAY YOU NOT SELL!
The semi-nude pics weren't necessary abeg !!
Rather indulge in the nice azz on that model....gave me a much needed hard on this morning. Thanks Linda :-)
Did I just see a bum bum live.. *Rme*!! Choi!
Who is the model. Big ups to Dr Sid. God can prosper a man in anything. Thinking outside the box. I love that
Thump Up for Dr Sid, Good move, solid investment..
'STILL WATCHING FROM MY OCEAN
Nice business idea. Nothing beats the market of consumables. Very good concept. Nuff respect to u.IAI
I don't know why they have to parade women nudity in every advert.
I'm even sure of using the same Nudity in advertising Kunu or sobo
Haba where r his marvin crew na?nice 1 there dr sid veri creative.ope it stayz veri long in de market
I am proud of u man.. Kai!
Awwww...I wwwaaannnttt!!!....gewd idea sid..esp.4 dis season#chokolata#
Nice 1 Dr Sid! That girl's bum tho.
Gosh these cookies look really yummy. Wish I was in Naij, so I could get some for Valentine's
Hmmmm nice
Wow thid is really cool..... Thumbs up to U Dr Sid..... But u be dentist abi hope it won't damage our teeth o. *winks*
Dang! I love the idea! The packaging...wow! Ok am officially his fanatic .
Smart!
Everything is becoming sexually inclined.showin us a girl in panties to advertise cookies.ok o
Him try. Nice thinking outa the box. Hope they taste as good as te packaging.
All na jedi jedi.
Sugar nor good.
Anyway sha, at least he is doing something different,
so Congratulations Dr Sid.
Nice business idea.
But what is he advertising?the lady's butt or chocolate? must everything be about nudity?????
Dat is a nice one and a nu 1,big up bro. Take d lead let others follow.
Nice..
What has ass got to do with cookies!!!! God help us even advert for cookies needs some ass tofiakwa!!! and yet some dump ass women say dey stand up for womens' right if really dey mean what dey say these kind of degradation is what they shld stand up against.
All part of his back up plan!!
Dentist promoting CHOCOLATE cookies........Dr.Sid I know oh..
So if music career messes up, you will then be making money off all the people that "INDULGED" abi?
Nice.......
Is dis chocolate 4 adults only? Cos d sexy pix of dat girl doesn't luk like its 4 kids #jstSaying. d price Is too much 4 something so little.
Yeah, that chocolate reaching for the fridge top. That's a choco I can indulge in.
Wow,that's a genius idea,different from the norm. I'm highly impressed. But what I don't like is the sexual innuendos in the ad. Like half naked girls advertising Chocolate cookies,I know they were trying to do sensual and playful at the same time,but I think they missed it and instead projected outright sex. Well,that's my opinion. Asides that,I'm so impressed and I wish him well
Cookie ad. whats with the nudity?
TrueStar
Yummy! Very nice & innovative concept but what's with the semi naked chicks now? Must every advert project sex or its imagery? #JustAsking
Wowwww, Am proud of you man, good luck.
i have tasted it before and i have to say this is the best cookies i've ever tasted. delish!
Nice Nice Nice!!!!!!!!
Chocolate cookie from a dentist that should know better.na wa
Nice one Sidney! I like the Ads even though they are kinda cliche... Not bad sha. I wanna INDULGE
Must dere b ass openin b4 d cookies sell...*smh
A first timer, cookies nice buh advert too indulgin.all d body openin n ass exposin, dats disgustin all for jus cookies
Why does everything have to be so sexual these days? How is something as innocent as cookies require such in descent exposure for advertisement? Lord help us!
was nodding my head the whole time like 'nice idea' 'thinking out of the box' then the get with her nyansh in my face...was that necessary? #fail
This Dr.Sid that is trying to eat healthy and lose weight, now wants other people to eat cookies and be fat! Irony...
Can I get it in here in Abuja???? I'm a die-hard fan of anything chocolatey!!
Mtschewwwwwww! I thot d chocolates we're still gud even without adding d sex theme 2 it. Promoting chocolate or sex?
Is d cookie red or wat,plus d advert is nt showin d good jus fine grls,dt said,gud job sid.talkin abt tinkin outside d box.....
No Marvin crew! Y?
For 3,500 how many cookies are in the box or pack? btw brilliant idea for midnight cravings.
Nice concept,keep it up bro
If that is his passion then its commendable...
Dr Sidney Esiri , a dentist making chocolates! ....pls tell us Wat good that can do to the teeth abi music don make u forget ur first line of duty ?
Is this for adults only?wats does cookies hv to do with nudity?TOTAL FUCKUP!!!
NUDITY....even in chocolate advert!!
This is good stuff. Lol; "mid night craving"
must nudity be d order of d day...mschew i tire sef
do we actually need nudity to sell choc cookies again??!!! the media people involved here are real lobotomized monkeys! its not everything u need sex to sell...sex appeal will do....
Hian, o chim o.. I fittint talk.
*chynell*
Very innovative
Fatty bum bum guy.
With this ur stupid comment now,you and him who be enemy of growth like you call am?smh for you
Ah ah ah ah ah ah ah .......... I feel like... choping ....those cookies right now !baby babe babe come and goooa
OgaooooO!
Ur gay
Dr Sid, REDUCE d̶̲̥̅̊ price oooo, if N be only celebs ♈☺ΰ want † sell †. #3,500 foя̩ cookies, haba! na food?
Is that not carol ofem in d 1st pic? Instead of her 2 find ways of slimming down, she is indulging herself in cookies n chocolates! Carry on!
Dr Sid will definitely be adding more weight soon, seeing as he'll be eating all his "about to expire because 3,500 no be beans" cookies. The pic with the exposed bum is disgusting!who wants to have that pic on their mind while eating chocolate cookies??or is there a mixture of shit in the choc?
Everything has to be sexual? why must advert for cookies show a semi naked woman....what's that?
I hate the way men bring women down even for just food....I almost thot it was a lingerie line.
Oga o, so everytime I wanna indulge, I must go naked to eat d cookies. Dis advert is nothing as far as I'm concern. D concept is all wrong. Especially d one with the girls with naked butt. Dr.sid, are u kinda telling me that ur cookies is only for the sex starve adult and not for kids. And @ 3500, bet u gonna be out of biz soon because no one is gonna want to buy cookies dat expensive even the so called rich guys. And again, I can't even see the product I'm buying except for half nude girls starring me in the eyes
Nice creative I'll get it but i don't think he consulted a creative agency before putting out those images. I know sex sells but indulge and the first photo have no connection. Anyway i wish him well already placing an order.
Dear boyfriend. Pls save ur money and by me NOREOS (N10) and give me d change 2 fuel my car. I'l love u even more
Wait, must girls go naked b4 things sell in naija? N3,500 ke? Nawaoooo. bsides dat pack looks lyk my glass case.
anyway 4 dose dat will indulge, cuz am ok with bounty, mars, snickers etc *wink*
Lmao @Chocolate or Sexlate
that guy in the 3rd pix by the standing-unit,are u an illusion from fringe?
very creative indeed Sid is thinking with his head but come to think of it all they do at mavin is eat and eat and eat no wonder don jazzy is heavy Dr Sid weight is ballooning up wande coal is another orobo tiwa savage will soon blow up wen she starts consuming that cookies its all good guys watch ur weight
...this lady,does she come with the cookies?
Lol,i guess its not only the cookie dats being advertised. cchoi Dr sid nd food,LOOOOL
Can you imagine? 3,500 for common chocolate,dr sid nai be say na only you go chop your chocolate o.
Thank u. I agree totally!
Chocolate's considered a substitute for sex so i guess that's where he was going with the ad
Espectaculares galletas!!!
Un saludo desde españa
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