Belgian chocolate brand Isis forced to change its name because of terror group | Welcome to Linda Ikeji's Blog

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Sunday, 9 November 2014

Belgian chocolate brand Isis forced to change its name because of terror group

Belgian chocolate brand 'ISIS’ has announced it will be rebranding itself as ‘Libeert’ due to sharp fall in sales brought on by its name association with the Islamist terror group, Islamic State of Iraq and the Levant (ISIS).

The company which was founded as ‘Italo Suisse’ in 1923, changed name to ISIS in 2013 because the chocolatier was no longer associated with either Italy or Switzerland. Now, they have to change their name again for a name association that is unquestionably much worse, with the rise of the terror group causing sales to drop. The company is not the first organization to have re-branded themselves because of the terror group.

29 comments:

Soul said...

Na wah ooo. I can imagine how much it must have cost them to share a name with terrorists. Hmmmm

Dave Mide said...

awon eni eleni! who go blame them

@MEETD®EALEVANS™ said...

Seen

Olusoji said...

Before nko, who no go change teir brand name sharperly

Anonymous said...

Wow! That's sad. But it's necessary hope it won't affect its sales

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Unknown said...

a.k.a EDWIN CHINEDU AZUBUKO said...
.
"ISIS" is gud they change the name bcos by that name i will be thinking there is bomb in that chocolate....
.
.
***CURRENTLY IN JUPITER***

oilandgasdissertation said...

sad

Anonymous said...

It's better,if I saw a chocolate named Isis or islam or Allah too,i will never buy,dont wanna be a terrorist or reason wrong!

Unknown said...

Better.
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Okoro said...

Very considerate.

MY TURN said...

One of my best choclate brands

Unknown said...

Rebranding is welcome
They can't afford to run lost

BORN TO SHINE!!!!

Anonymous said...

Totally agree

Anonymous said...

Why isn't ISIS named ISIL if that's what the initials stand for?

snowflix said...

Nice idea #onelovefromSnow#

KWEEN said...

I pray it restores their market. See what those heathens are Causing.

Anonymous said...

Nice development..

Subomi said...

ISIS was around in 2013, what were they thinking

Neks said...

LOL, very necessary. I wouldn't eat a chocolate with such a nameright now.

Unknown said...

I thought as much,how can they be bearing thesame name with terrorists.
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jommie babe said...

That's a good step on the right direction for such a reputable company since they have nothing to do with terrorism and can never be associated with such.

Anonymous said...

there is this company too jus after Unilag Junction b4 the traffic light..with der signage on first fllor.. ISIS. i was like 'wow' when i saw it.. i bet the coy will change der name soon..they should av even done so!

ary said...

Imagine that!

Anonymous said...

Ur stupidity knows no bounds.

Anonymous said...

I'm a christian but truth be told, u must have been dropped on ur head as a child a good number of times! If u have nothing reasonable to say, it's not a sin to shut the hell up! Not every moronic though in ur pathetic & twisted mind must be expressed.

Greene said...

I saw a building in Ilupeju wt a signpost 'ISIS Temple' I think its around Ilupeju byepass. Hmmm fear catch me ooo

Anonymous said...

It's better they change the name, so the sales won't drop too low. Visit miimis.blogspot.com for makeup tips

APPLE said...

Their problem.

Unknown said...

Smart move

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