Sunday, August 25, 2013

New Omo multi active detergent to enhance consumer experience

As part of its efforts to ensure good life and fulfilling consumer experience new Omo Multi Active detergent formulation ensures stains removal in one easy step and a refreshing aroma with its new fragrance. 

At an impressive launch event held in Lagos, Unilever reinstates its commitment to innovation; with this improvement the company believes the consumer experience will be a delight. Continue...

Speaking at the event, the Vice President Operations, Unilever Nigeria Plc, Anil Gopalan said:  “Our business initiatives are hinged on consumer satisfaction and innovation is the driving force in our quest to meet consumer expectations.  Innovation is what we know how to do best.  Omo as a brand has evolved through the years with our philosophy to make child development possible without limitations. With the new improved Omo Multi Active detergent we would continue to support parents reduce the challenge of fabric cleaning.
 
 He explained that Omo Multi Active detergent is also embracing a new thrust to promote PEACE in Nigeria. “Omo multi active detergent appreciates how kids learn, express their creativity and even bolster their immune systems. Unilever, thus, urges people to stand up for peace”.
“Unilever products touch the lives of over 2 billion people every day.” He said. “Key to the Omo Multi Active detergent brand is our commitment to the Cleaner Planet Plan – a pledge supported by several of Unilever’s laundry brands, throughwhich we’re minimising our impact on the environment. We’ve also formulated our Omo Multi Active detergent brand to provide effective washing at low temperatures,saving energy, and saving you money.In line with Unilever’s commitment to meeting the needs of our consumers and its spirit of continuous improvement the Company launches its New Improved Omo Multi Active detergent, which delivers brilliant results in One Step.”
Brand Building Director, Unilever Nigeria, David Okeme said: “The new OMO Multi Active detergent contains Max Clean particles, which penetrates deeper to tackle even the most stubborn stains, to deliver the best results.”
 
“Over the years, Omo Multi Active detergent has been the detergent of choice for generations of Nigerian families,” noted the Brand Building Director
 
“We are proud of this special innovation in OMO Multi Active detergent’s history and will continue to enhance OMO Multi Active detergent’s cleaning capability through innovation, to ensure it consistently delivers the best results for now and the future,”he added.
Also speaking at the event, Category Manager, Fabric Cleaning, Unilever Nigeria, Nnena Osi-Anugwa, said “Omo Multi Active detergent is more of a way of life, encouraging children to develop and lets children have a peaceful environment.”
 
She noted that the new Omo Multi Active detergent has increased enzymes which make washing easier; there is also a new fragrance which stays on your cloth even after ironing
L-R: Brand Building Director, Unilever Nigeria, Mr. David Okeme; Category Manager, Fabric Cleaning, Mrs. Nnena Osi-Anugwa; and Vice President Operations, Mr. Anil Gopalan, at the relaunch of Omo Multi-Active detergent in Lagos at the weekend

24 comments:

Kels Obah said...

Ewo! Omo still dey..

Jumyk said...

Hmmmm, 0kαy heard...

Anonymous said...

New new scent,new new scent

BRIGHTINO said...

Omo still dey exist? Na wao oo. Next time I hear someone say"nothing lasts forever", I go tell am say omo still dey.

Anonymous said...

Omo, omo, super blue omo, washes brighter and it shows!

ojoma A said...

Oh please

Anonymous said...

Lol

Anonymous said...

Lol

oluwakekz kekelex said...

Lord have mercy ,yes "cosof"unilever nigeria plc here in agbara industrial aria............

roseann uju said...

Story!!!!!!

Anonymous said...

Omo don tey sha. Keep doing Ʊr thing.

-Blunt Ibo boy-

Lex Macquin said...

See as the woman dey shame as she dey carry d thing. Lol! #TeamAriel4life! ...Port while you can.

Eze Chukwumereze said...

I hope it removes rust

Adadioranma said...




@kels obah wat kinda qst IS dat???must u comment?? Nd Linda how much did omo pay u 4 dis post??? I bet libers won't comment, dey like gossip nd not advert




Anonymous said...

My exact thought...

alluring belle said...

Noted.

Anonymous said...

Abi o, all of those carrying the thing don't even look convinced! ...lol

Anonymous said...

Omo multi active is sooooooo good. Brilliant wash, wonderful fragrance. A trial would definitely convince you.

Anonymous said...

@ Lex Macquin, Just try the New OMO first and your porting will be a stand still #Team OMO#
No One beats OMO in 1 step

Anonymous said...

Super Blue OMO, Remember those days when omo was in a box.it makes washing easy and there's no complain of harsh chemicals that will effect your hand and finger nails like the other so call brand.OMO FOR LIFE,LOVE THIS IMPROVED FORMULA AND FRAGRANT THAT LAST LONGER.

Chisom Ajuruonu said...

well omo is still very much alive, i've used the new omo and its really nice, it has a nice fragrance and aids easy washing, once u soak ur clothes 4 2 to 3 minutes,stains are removed. and to differentiate the new omo from the old one, there is a yellow box at the top left.
it is very much affordable too having different sizes

Anonymous said...

i love the scent...nice one omo, keep it up.

Ogali Gift said...

The new Omo Multi Active detergent has brought me peace such that my colored and multicolored clothes do not fade, looking brighter with fresh fragrance during and after wash

Anonymous said...

Super Blue OMO, Remember those days when omo was in a box.it makes washing easy and there's no complain of harsh chemicals that will effect your hand and finger nails like the other so call brand.OMO FOR LIFE,LOVE THIS IMPROVED FORMULA AND FRAGRANT THAT LAST LONGER.