Speaking at the event in Lagos, Brand Building Director, Unilever Nigeria, David Okeme, said in order to let your kids get stronger teeth for the future, it is important to stay healthy and avoid oral care problems. Continue...
School children arriving for the event |
“Micro
Calcium- helps repair tiny invisible holes before they become cavity. Pro
Fluoride Complex - protects teeth for longer.” He said
He
noted that as part of our commitment to support this cause of fighting toothcavity,
Unilever is donating over N10 million worth of Pepsodent toothpaste to Nigerian
Red Cross Society (NRCS).
According
to Guest Speaker from Obafemi Awolowo University, Ile Ife, Prof Adeyemi Olusile:
“Tooth Cavity is a bacterial infection that causes removal of mineral irons
from the dental enamel and destruction of the hard tissues of the teeth. This
is a result of the production of acid by bacterial fermentation of food debris
accumulated on the tooth surface.”
“Bacteria have means of sticking to our
mouth, and if we do not brush them properly in the morning and night, they
cause holes in our teeth. Therefore, we must brush our mouth twice daily with
calcium and fluoride filled toothpaste, like Pepsodent in order to reduce
bacteria in our mouth and make it not to smell”.
Receiving
the donation of Pepsodent to NRCS, Engr. Mobolaji Onibudo, Lagos State Branch
Chairman of NRCS, said this is a unique product and I’m sure it is going to be
widely accepted by the beneficiaries who are the various motherless homes under
Nigerian Red Cross Society. And also, we know the level of insurgencies we are
facing in the country, we have a lot of internally displaced people, the
various camps set up by the Federal Government, and I’m sure if you go up North
and you know the level of the challenges they are having in these camps, I’m
sure this particular product will find its way there, and would solve the
problems of a lot of children even adults alike because when you have your
mouth very well cleaned, you would breathe well, and you will have fresh
breathe and everything, and of course it transforms to good health and this is
very important especially for the internally displaced people in the various
camps.
The New Pepsodent Unveiled |
Brand Building Director Unilever Nigeria, David Okeme making a donation of N10 million worth of Pepsodent to the Rep of the Nigeria Red Cross Society |
15 comments:
The power of branding and rebranding! Nice
Thanks for the new paste, but there is need for aggressive enlightment campaign on oral health hygiene in Nigeria. MM
Thanks for the new paste, but there is need for aggressive enlightment campaign on oral health hygiene in Nigeria. MM
Good one #bright bravo#
Good one #bright bravo#
Good brand
Hope this one ll be okay too.
⌣̊┈̥-̶̯͡»̶̥♡thanks ⌣̊┈̥-̶̯͡»̶̥
#from CY nwanne Linda)
Nice one!
ok
nice one...
BORN TO SHINE!!!!
Welcome back pepsodient
Nice...
queenreigneth@gmail.com
Ok. For those of uo answering LIB Prince, LIB Syndrome, LIB Addict, Face of LIB etc be careful. I did nt jst bring d concept 'LIB Princess' sometn prompted it. Vry soon Anuty Linda wil officially bring it 2ur notice dat Gnomic Pretex is d LIB Princess! Pretex4luv@yahoo.com
I site George in this picture
We at www.alanaija.com say, "Congrats!"
This is a really nice gesture :) Good luck!
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