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Wednesday, September 7, 2011

‘EVA’ rebrands, changes Name and brand image


It is with great joy and excitement that Sonorous Singer, Creative Writer, Events Consultant/Manager, soon to be Actress and Public speaker; EVA (D’DIVA) and her team announces to her wonderfully faithful and supportive friends and fans as well as distinguished members of the press and the general public that as a result of personal evolution as well as the maturing state of her multi-faceted brand, she will be dropping the English stage name (EVA) which she has been known for professionally and proudly taking up her native name EVAEZI pronounced ( AY - VAY - ZEE ) meaning ‘A PURE AND HONEST HEART / SOUL’ in the Isoko speaking part of Delta State. 




EVA; now EVAEZI who first came on the scene with an afrocentric genre of music through her 2006 hit single ‘NO CRY’ went off the radar for a while following personal issues with paternal uncle; Kingsley Ogoro - one of the most decorated and celebrated film producers and directors in Nigeria till date. She resurfaced with a few more hits, one of which is GOD HAND, earning her 2 nominations in the upcoming 2011 HEADIES AWARDS in the Recording of the Year and Best Female Vocal performance categories along with the likes of Tuface, Asa, Darey, Waje, Ego Obaro and Tiwa Savage.



The extraordinarily gifted Diva who shows off not just the versatility and power of her vocals but the soul in her song writing abilities in her latest release titled “BETTER THAN HER” has made her way to quite a number of Nigerian billboard charts on radio and on TV. She is currently being noticed and identified more than ever as one of Nigeria’s most professionally sought after vocal divas; an amazing feat for someone once involvement in a fatal accident from which she suffered a crushed voice box, a narrowed trachea and a number of fractured cervical bones (bones in the spinal Cord) leaving her dumb and paralysed in 1997.



EVA now called “EVAEZI” admits that it was a bitter sweet step that had to be taken especially since she has been known over the years as EVA. “My music and I are evolving. My sound today is not what it used to be when I first came out in 2006 with ‘NO CRY’, my latest release BETTER THAN HER which is doing REALLY well proves that. I find myself wanting to experiment more... to bridge the gap between the African and the Western… to not stay boxed up. I wanna stay grounded in my roots in terms of identity as I reach for the sky, especially now that I am in talks with interested international distributors. The type of music I do today is AFROCENTRIC in nature but EXPERIMENTAL in pattern. I HATE BEEN PREDICTABLE”.



To assist her in the success of the new brand, EVAEZI formerly known as EVA put together a team comprising of AREGBE IDRIS M.D of Heritage Solutions, producers of SISI OGE – The Pride of Africa pageantry and also CEO of an impressive Africa inspired clothing line called ARANBARA. She also partners with the beautiful Mrs BIMBO BALOGUN, CEO of internationally recognized BIMBEADS CONCEPTS; makers and dealers of elegantly customized accessories. Fast rising photographer and media house - JESSE IMAGES and MURENGE MEDIA as well as budding designer, LEKOBACKS COUTURE were instrumental to the new and improved image of EVAEZI.



“I have always been one to mix the strong, stable richness and depth of the African culture with the ever reforming/experimental nature of the Western world but I had and still have soooo many ideas that I REALLY needed to work with people to keep me grounded and that is where SISI-OGE, BIMBEADS CONCEPTS, LEKOBACKS COUTURES and the likes come in. What they bring to the table in terms of my reformed brand is fresh, unpredictable and simply mind blowing.  With their help I was able to be comfortable in my own skin in terms of appearance and professional veracity and versatility.”



EVAEZI is currently working on her album THE CORE OF ME’ with long time friends and producers TEEKAY W’ITTY and WOLE ADESANYA. The album will also feature collabos with the likes of KEFEE, 2SHOTZ, RAW NWANNE, MODENINE, BLAISE, GOLDIE and more. The album is scheduled to be released early October 2011.



No matter the name she adopts or the song she sings… EVAEZI is her own woman who believes in handing out some form of advice or wise counsel about life, love and faith, which she says is never gonna change. She is currently joggling her album project, her events company, the writing of her online fiction series on Jaguda.com called ODIRI, a movie role in an upcoming Nollywood flick, a couple of NGO projects, one of which is the FIGHT AGAINST CANCER and other profound underground projects.





39 comments:

jen said...

so bc she want begin answer her native name she kukuma want join nakedness ontop am? well am not surprised, hope she's ready and strong enough to withstand all the tongue lashes and bickering that follows.

Anonymous said...

scary............

dani

Tunmama said...

who cares? release sweet song first den all dis will matter to me. what a long boring stuvz cos of name change *yaaawwn*

My experience at the Return of Jenifa Premier said...

Ok, I guess congratulations are in order? SMH

Anonymous said...

all we see is nakedness these days from a lot of these cant sing or wanna be female nigerian singers.

Anonymous said...

Being almost is part of 're-branding' i guess. Na wa oooooo, hnmmmm.

Tunmama said...

LMAO @ congrats in order. hohohohohoho

Hello Kitty said...

what the fuck is she wearing???

Anonymous said...

Seriously what the f**k is she wearing and whoever did her make up should look for another career abeg. And make she try loose small weight. SMH

Anonymous said...

Don't you have to have created something FIRST before initiating any changes? Has she released an album? What exactly has she done?

The next change she should put in place in a make up artist and stylist. I am not going to say she shoud lose weight as some have indicated, it isn't everyone who is in the entertainment industry that has to be bone thin, there is plenty of room for all shapes and sized. And before commenting on people's weight, know their history first because no all weight gain is about stuffing one's face, some can be caused by disorders and medications.

Anonymous said...

It's just as well. Cause Eva the diva was taken. Smh.

Anonymous said...

Very bush girl!

Anonymous said...

There are two or three Nigerian singers called Eva and it was so confusing... She made the right choice to change her name. She is naturally pretty and does not need all the make up used in photo shoots.

Anonymous said...

Anonymous @2:29 PM, may god continue to bless you. The average Nigerian does not know that weight gain is not always what you eat.

Nigerians are behind time like the rest of Africa. Some medications can even cause swollen (fat) legs etc.

In the UK, obesity can legally be classified as a disability in some cases. Some obese people cannot work and remain on benefits to survive. In Nigeria, such people are likely to die off like chickens.

Anonymous said...

Linda I MUST say that u have a lot of hypocrites who read ur blog. I am SURE that all these 'anonymous' comments я by one very angry person who probably feels to need to express HER frustrations and yes...it is a HER who is too cowardly to reveal her identity. EVA is a fantastic singer...a great performer.. I was on twitter when omawumi and waje praised her openly Fø̲̣̣я̅ her latest release "Better than Her". I am reading comments here about hour being bush and fat and ugly and what not...NONE of these people or shud I say 'this anonymous coward' cannot stand close to EVAEZI. She nor bi dem mate in anyway and I pray with all my heart that God makes her rise higher and higher to spite these nonetities. Hypocrites!!!!

Anonymous said...

I can't believe what I am reading. Its like jobless haters live on this blog site. I have NEVER seen good or constructive comments on this site especially when the folks no NOTHING abt wot ∂ǝγ r hating on. I like the lady that said Eva should pay attention to her makeup artist.. Because she rily doesn't need all that makeup...That was constructive...that was matured. EVA is a talent and ur insults won't rob her of it or where God will take her...the haters should go and DIE. Linda, my advice to u is to censor or pay attention to comments been sent  ur blog, lest u lose credibility. My name is Nonso and I work Fø̲̣̣я̅ Zenith Bank Victoria Island...just so you knw that I am not a coward hiding behind 'annonymous'.I am an Evaezi fan.. Whoever does not like it or her should go DIE a thousand deaths.

Anonymous said...

Pls tell me... Wot is the nudity in these pictures that people r shouting about? I can't see anything. Una just like to exaggerate sha. I must say that I am pleasantly surprised at the new EVA...Oops Evaezi. She always struck me as a stern wise old woman lmao... Its nice to see this side of her. Girls я not smiling anymore. Nice one Evaezi. Pls don't pay attention to the dumb hateful comments on this blog. I've heard that comments on this blog я always baseless and hateful. Keep doing a great work...trust me...these haters will run with their tails between their legs soon enough. I believe in you. Anuli from Festac

Anonymous said...

Evaezi you are beautiful!!! Now we are talking :D bet na wa ooooo....haters for here enh....smh!!! I am sure its a lady doing all this... And if I didn't knw better...I am suspecting the other rapping Eva or her immature followers... No matter... Evaezi no bi dem mate or whoever this or these haters are. The babe dey do her thing dey make money...una dey hia dey die of hunger. Mscheeeew. Enemies of progress oshi!

Anonymous said...

But what is nude about these pictures???? I was expecting nipples and stuff.... Mscheeeeew... So na these pictures dey make una hate like these??? Why una dey vex because una no set like Evaeze??? Why evils??? Lmao. No worry... God go do ur own u hear? Eveaze.. Congrats on the rebrand...I think it was a smart move.. U r a smart girl..just do ya thing. God go make u bigger in Jesus name. I love 'Better than Her' by the way. My 14yr old niece knows it line by line. U also have a fab voice. Nice one. Tony Mbah from surulere

Anonymous said...

So I was told that ∂ǝγ were crucifying Eva on linda ikeji blog for her pix and I felt 'Jeeeeez..∂ǝγ must be awful or rily extreme' so I rushed down here and frankly...I dnt get the hating...like rily...I dnt! The pix are fabulous if folks will just be honest wit themselves. Yea I might wanna change the make up for the headshot becos it doesn't do her justice but these pix are nice in a non-sleazy way. Why the hate??? I'm sure its a lady behind all the hate comments and my money is one the other Eva (rapper) or one of her misguided fans. Only the heavens know but my prayer is that...if u see a good thing (Eva as a REALLY talented Nigerian artist) and u try to tear it down for NO JUST cause...may everything u do be also torn down for no just cause in Jesus name. Some of the folks here don't even know her songs. Grow up! Research. One joker here said she can't sing... WHAAAT????? Anybody..and I mean ANYBODY who has heard Eva, now Evaezi sing becomes an immediate fan..like dayum! For a lady who once had a crushed voice box. Come on... Grow up people!
Ben Osai

Anonymous said...

Evaezi u r beautiful, amazing and talented and I love the meaning of your name :) I'm glad someone finally talked some sense into you to stand like the queen you are and stop rubbing shoulders with children. I feel like, na NOW we go see you FULLY and I am excited about that. Great one and congrats sis.

MY NAIJA LIFESTYLE said...

the kinda tins lack of self confidence causes...i pity her if she think goin naked wil do d job...mtscheew!

Osayande said...

So some folks wan die because Eva is moving forward. The only thing constant in life is change... Evaezi understands this and that is why is waaaaaaaaaaaaaaaay ahead of una.

Bisima said...

Please tell me what is wrong with Evaezi's pictures? I was expecting to see some Amber Rose shit. Mscheeeeeeew. Why una dey hate on the chick??? Una no get work o.

Nice one Eva abi na Evaezi lool na wa... this will take some getting used to. But i dey solidly behind you. i love your track with Goldie. please promote it more ooooo.

rasheeda said...

I love the meaning of your name Evaezi. I think it suits you well. Every Legend was once spited for no reason at all... this too shall pass. i think you look lovely by the way. When is your album coming out?

akomere said...

Whoaaaaaaaaaaaaaaaaaaaaa!!! i must say that i didnt know you had it in you. Nice one girl. I feel like na NOW your career wan begin. As in.... wo! let me not talk to much... congrats dear and i still dey wait for your album ooo

charles Onwudiwe said...

Ah! Wait o! abeg who is that fool that said EVA abi EVAEZI cant sing.... who that pesin bi oooo? na correct otondo. shows that you know absolutely NOTHING about this chick. This is someone that works with children, supports NGOs fighting against cancer.. is funny and extremely down to earth and as for her voice... did you watch the tribute night for late Christy Essien Igbokwe on tuesday??? Onyeka Onwenu and the Governor of Akwa Ibom were in tears.. they showed it live. she got an ovation. Abeg... una wey dey beef... e go make sense if una know who u dey beef and give us concrete reason on why we should follow you and beef her. if not... shut the fuck up!!!!

funmilola Omo-ettu said...

well, i am not surprised... Eva....um.... Evaeze has always had this pattern of having folks put her down and then she rises up to the challenge of proving them wrong. i remember when she first came out, i met at like 3 different shows begging to perform and the organizers were just mean to her but i remember when she got on those stages.... she stole the show. Folks here yabbing her about her weight... have you seen this babe on stage... she is dynamite. she moves quite well... Evaezi...i feel you are highly underrated and unappreciated but God will never let talent like yours remain unseen or unheard. keep doing you and DO NOT APOLOGIZE FOR IT!!

Claudia said...

But what is wrong with these pictueres? @Jen @Tunmama you folks seem like sensible people. Do your research on the chick before you bash her. Only illiterates do what u have done and i believe you are not illiterates. she has great and deep songs... she has a very powerful voice and she is a great performer. She is nominated for the HEADIES 2011, Best female vocal performance and Recording of the year.
This is why Nigeria will toil before it can move forward. We NEVER support our own... especially women. its sad.

Ayodele said...

The average Nigerian is a hater!they dont like to see others progress. They feel left behind, so they hate and try to tear down…. i am reading comments from a lot of ‘average Nigerians’ in terms of mentality. Average is something that Evaezi is not… so i can also understand why they find it hard to comprehend the lady and what she is doing. i personally like the pix. i think it is artistic and i think she looks really beautiful and refreshingly different plus she is a gifted artist through and through

kingsley said...

ALL YOU ENEMIES OF PROGRESS… DIE BY FIRE!!!!!!!!!!!!!!!!!!!! *Better than her on repeat*

wale said...

You people are haters.... plain and simple or you are just out looking for attention. i believe the point of this post is for Eva's FANS to get updated about what she is doing and for folks who dont know her to get a chance to know her... this is not some medium for you to be spiteful at a decent and talented babe who is working hard. You for just waka pass quietly if you no gbadun her songs... that is the mature thing to do... not tell us that you are not feeling her songs or that she is fat or scarey or whatever. Is that why we are here...like really. She is talented #thatisall

Wale said...

The question that smart people would ask themselves is 'Is Eva...um... Evaezi one known to be sleazy or wayword?' this is one decent chick that has no slanderous gossip or gist to her name, known to be a fighter and quite down to earth and now that she take a few COOL pictures which ARE NOT NUDE by the way... una wan crucify am. Na wa ooo! You haters are just another reason why Naija dey wia im dey. mscheeeeeeeew!

fredrick said...

The song 'better than her' is amaaaaaazing!!!! i love it. Great job mami

Anonymous said...

ANON 6:02pm,what are you tryingto prove?

Anonymous said...

i really dont have an opinion about her music cos ive never heard her. One thing that needs to be said though is that her PR machine sucks. Starting from the too long and too detailed release to the 'Voltrons' posting comments on this blog. All the comments are obviously from the same source with almost regular intervals between them, and same content.Most blaming some other female artiste for the perceived hate comments earlier.Abeg,all this ur commenting stunts dont fool anybody and u r doing the chic a great disservice. Girl, keep singing and ur talent will win u accolades and recognition, not this PR generated 'force it down their throats' type. Gd luck.

Anonymous said...

@ANON 12:21pm I don't know if these comments are PR machines but I must agree wit some of them. People r just too hateful. Human beings hate wot ∂ǝγ can't understand. I went in search of the babes materials when I read the comments and really... She is quite good so I would understand if her friends came to her defence to form 'voltron' as u put it. Lol let us learn to be objective in criticism. And Ђδω come u я not using the same philosophy Fø̲̣̣я̅ the hateful comments... Ђδω r we so sure ∂ǝγ also я not from the same source? Someone said "BUSH GIRL".. Has she met Eva before to deduce such? Think about it :)

Anonymous said...

I personally don't think Eva owes anybody any explanation. Do ur thing girl. "Better than Her" is a great track.

Anonymous said...

Lmao..the irony of it all is that this might be exactly wot she or her team wanted...having u people toss and turn within urselves over this new move. Soooo @Anon 12:21pm this media voltron u dey talk appears to be working Fø̲̣̣я̅ her LOL. But seriously tho... What is wrong with the pix?