Tidal, the music streaming service Jay-Z acquired for $56m already failing | Welcome to Linda Ikeji's Blog

LI_Leaderboard_4

LI_Leaderboard_1

LI_Leaderboard_2

LI_Leaderboard_3

Wednesday 22 April 2015

Tidal, the music streaming service Jay-Z acquired for $56m already failing

There are reports that Jay Z's music streaming service, Tidal, is not doing well. When it was launched on March 30th, it went to number 4 on the iOS music app chart. As of this week, it's now ranks 51 on the music chart and 872 overall. Major rivals Pandora & Spotify sit in 1st and 3rd place respectively. 

According to Yahoo music
When Tidal made its big media push at the end of March, the core message was clear: While other streaming music services like Spotify and Pandora pay a pittance to artists, Tidal offers musicians a better deal. Unfortunately, Tidal also opted to use super stars like Nicki Minaj and Beyonce as spokespersons for the app. The result was the ultimate mixed message: You should feel sorry about how little money Nicki makes. Less than a month into Jay Z's Tidal reign, the rapper is already effecting major changes.



The streaming service has parted ways with Andy Chen, the CEO of Tidal's parent company Aspiro that Jay Z purchased.

Two weeks after Tidal briefly cracked the U.S. iPhone top 20 download chart, the app has crashed out of the top 700. Apparently American consumers have limited empathy towards Beyonce and Nicki. Soon after the launch fiasco, Tidal’s CEO was kicked out in a “streamlining” move.  The new CEO Peter Tonstad, a former consultant for the Norwegian Ministry of Environment, has his work cut out for him.

To make matters worse for Tidal, its main rivals are now surging. On April 20th, Pandora and Spotify occupied positions No. 3 and No. 4 on the U.S. iPhone revenue chart, respectively. This was the first time two music streaming services have hit the top 4 in sales simultaneously. In order to achieve the feat, Pandora and Spotify had to push out Candy Crush Saga out of U.S. iPhone top 4 revenue chart, which is a remarkable achievement.

As a matter of fact, something curious can be seen in Spotify’s download performance right after Tidal media campaign started bashing its allegedly meager payouts. Spotify surged back into the iPad Top 40 download chart on March 31st, right when Tidal’s anti-Spotify invective hit fever peak in American media. This had not happened since November 2014.

It looks like Tidal’s attacks on Spotify and Pandora actually managed to increase public awareness of the services, boosting particularly Spotify’s download performance at the end of March. And now, a few weeks later, the combined revenue performance of the two music apps is hitting a new milestone.

To add insult to injury, Beats Music has started cracking U.S. iPhone top 20 revenue chart

43 comments:

Davido's driver said...

Hope therez insurance cover? Lindaobserve

obiora said...

You don't always gain...That's business!

Unknown said...

Gobe! Money isn't everything.

Unknown said...

Those that are dissatisfied about the way Linda delay posting our comments sai 'Aye'.......

Unknown said...

Damn mehn... that's bad biz...

Unknown said...

Choi! Bad business choice. Eeeeeeeyah! I feel for him. Linda take note!

Unknown said...

Bey shud release a new album to push
it up again.

Unknown said...

I believe dis wil b sorted out asap bcos it might just b technical issues dat wil b resolve. I pray all goes well.

eka said...

bad biz ventures
they should collaborate with big laptop companies
cos most new laptops have spotify already installed on them.

Unknown said...

a.k.a EDWIN CHINEDU AZUBUKO said...
.
Serious matter.....
.
.
***CURRENTLY IN JUPITER***

Effiezy.com said...

i knew it was bad business for Jay-Z, Spotify got better service. Tidal is too expensive for music lovers.

www.effiezy.com

Unknown said...

Chai, nawaoo

pamscrib.blogspot.com

Unknown said...

Dis is wht they call bad market, and I hope dis wil b resolve asap. All d best.

Unknown said...

U win some, u loose some. That's the way life goes.



#TeamBlessed#

Subomi said...

Jay will be alright, some adjustments will be made

Unknown said...

thats business for u. please support my blog jenniferidada.blogspot.com

Anonymous said...

Good for them,they always feel they own the world...overrated couple.

ary said...

Sometimes you win, sometimes you lose. If you understand that, you live a happy life.

NaijaDeltaBabe said...

@driver, did u read d gist at all? Or u just wanted to be d first commenter?

Unknown said...

@davido's driver,thank God for what?

Unknown said...

@Raphael,Linda is a human being.please

Anonymous said...

SEEN...TOMJERRYSWIT

Unknown said...

Its still new, it will bounce back soon

Unknown said...

Not good for Jay-Z

Unknown said...

Jay Z knows what he is doing

Unknown said...

Ohk ooooooooo. Pele jay z

TAMARA SPLASH said...

Bad biz choice

NewBanger.Com said...

oh... Mr Hova, thats business, dont be discouraged, keep moving!!!

Unknown said...

wow jay-Z on the news again
ok just click Brave Heart Blog
www.braveheartnaija.blogspot.com

Unknown said...

wow Jay-Z on the news again

Unknown said...

wow Jay-Z on the news again

Unknown said...

wow Jay-Z on the news again

Anonymous said...

See life! if dem give am format now say make hin bring 100k yankee for starving children in africa! hin go say no...hin don go waste money now...smh

Unknown said...

We don support you finish @ jenifer

Unknown said...

that's the thing with business, you have to keep trying until you get desired result

smscenturion said...

At times, what goes up must come down!

Register now for bulk SMS services for free and get free SMS credit at smscenturion.com

NigerianStyles said...

Business is always a gamble

http://applytojobs.blogspot.co.uk

KING OF LIBERS said...

Baba Olowo Igbo (Money miss road).

Well, try kim kardashian as yur spokesperson. One nude pix and youll get nice returns on your investment.

But still on still sha, LIBERS LOVE AND HAIL THEIR KING..

Innocentia Annie said...

That's business
He's still gonna make it
In JayZ's world there's no disappointment And fairlure

Unknown said...

It happens sometimes but there has to be a plan b.

Unknown said...

No cause for alarm.


OKORO UPGRADED**

B Ud said...

Yes! Screw TIDAL!!!
The website isn't mobile friendly or pc friendly AT ALL!!!

Unknown said...

Who cares

Recent Posts