Nigeria's first ipad only magazine hits the Apple newsstand | Welcome to Linda Ikeji's Blog

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Thursday, 18 October 2012

Nigeria's first ipad only magazine hits the Apple newsstand

On this note, I would like to introduce ISLAND DIARY LAGOS, to you.  A 360 degree strategy turnaround in our publishing business and commitment to serve and add value to small businesses which we primarily cater to and to globally brand big businesses which partner with us.

Now available as a download from the exclusive Apple Newsstand as an App Magazine, ISLAND DIARY LAGOS will feature a mixture of text, video, photos, and other interactive content. We promise a product that blends "the best of journalism" with "the best of contemporary technology."

The app called “LAGOS” opens to a carousel view of the forthnight’s Lagos Top News stories, not unlike the Cover Flow view that's now a staple of the Mac operating system. Readers can flip through the carousel with a swipe of the finger; tapping on a story brings up its content. A Shuffle button brings up stories at random. Updates will be delivered weekly till next edition.
Sections at ISLAND DIARY LAGOS will include Fashion news/editorial, Gossip, Opinion, Arts & Life, and Society Parties reportage--and, for an app geared toward a digitally savvy audience .
We promise to publish up to 60 pages of content fortnightly.

We will be delivering sophisticated design, stunning photographs and video, typography that's sharper than any print publication, and rich, colorful full-screen ads that are far away from the maddening crowds of banner ads, pop-ups, and drop-downs. It's these features that make ISLAND DIARY LAGOS a great way not only to preserve but to enhance the reading experience in our hyper-connected world.

ISLAND DIARY LAGOS will be bringing forward its unique selling points from our print editions which are storytelling, engagement and community. And since engagement is a big part of everything we do, stories can be shared by Facebook, Twitter, and Pinterest, and they end with a comment bubble: tap it, share your comment, and continue the conversation. We've worked to make ISLAND DIARY LAGOS engaging without going overboard on the bells and whistles.

Users are able to post comments to stories. ISLAND DIARY LAGOS also offers sharing capabilities--you can post stories to Facebook or Twitter or share them via e-mail. Content will be mirrored on the Web to enable sharing, but not all pages and features will be available at ISLAND DIARY LAGOS 's e-commerce ready website/blog.

Our upcoming storefront and e-commerce website,{www.fashionableLagos.com} displays the edition’s contents for sale translating to reader purchase. This facility is also available to small businesses with e-commerce websites and e-stores.

We also promise 360-degree photos and graphics that respond to touch. A button on the main page of the app triggers an audio summary of the week's stories, and there's also a video that summarizes the main stories in a particular issue.

"ISLAND DIARY LAGOS is not a legacy brand moving from print to the digital world,. "We have license to innovate and we also have started looking at life beyond print”.

ISLAND DIARY LAGOS will generate revenue from advertising, taking advantage of mobile technologies. Advertising will be in rich media. The inaugural edition includes advertising from The Civic Centre, Primi Piatti, and Porsche].  Advertising in an app-based magazine will draw "a better class" of readers
ISLAND DIARY LAGOS will eventually arrive on other tablets, which would presumably include the slew of Android tablets by December 2012. "But this month and next month belong to Apple,".

22 comments:

Anonymous said...

1st to comment! Yay!! Nyways dis is real cool! Proudly reppin lasgidi! Cnt wait to download. (Viks)

Anonymous said...

That's a great leap 4 nigeria.I got dey get 2 display d cultural diversity as well of d very many nigerian tribes

Anonymous said...

Who is behind this?

Anonymous said...

installed it on my ipad and this is like 90 percent advertisement.

Anonymous said...

How much is the app?

Presh Ogu said...

Ok now. Bye

Anwuli Oputa said...

That is great.

lazioman said...

This is progressive!

lazioman.blogspot.com

sarafina said...

I like this already. I jes hope it won't get boring or network ish won't let me lose interest.

Olayinka said...

Downloads hitting us from China at this moment after this story on Linda Ikeji

Olayinka said...

Downloads hitting us from China at this moment after this story on Linda Ikeji

Samantha Abdallah said...

Trust ts gonnna comprehnsve n xplicit

Miss Pen said...

Faulty strategy, I'll say; read why Louis Vuitton restrategised from a pre-order-only production label in the 1950s and 60s to ready-to-purchase label of present-day; simple reason to meet a wider spetrum of audiences. Exclusivity is the goal YET, it is a very faulty strategy, I maintain; your strategist should have read more about the IMC before sticking the corproration to a PROFOUNDLY limiting market.

Anonymous said...

A 360 degrees turn means you are back at the same spot. Just saying...

olusegun ADESUA said...

ISLAND DIARY GREAT INNOVATION CREATIVE CONCEPT.....GOD BLESS YOUR WORK YINKA NATURE.

Anonymous said...

ISLAND DIARY LAGOS?? So Nigerians that live in lagos, some people live on the mainland right?

Miss olofofo said...

Thanks Miss Pen,ISLAND DIARY LAGOS,has always been to an affluent audience.Its movement to the Apple newsstand is just to globalize its operation and connect leaders of thought.Its important for you to know this magazine started off as a community lifestyle targeting the affluent audience of ikoyi,Victoria Island,Lekki and greater Lekkki in Lagos Nigeria.
THE PUBLISHER IS OLAYINKA OLUWAKUSE,a Med school dropout turned Photographer.

OLAYINKA OLUWAKUSE said...

We started off in this game of Publishing targeting an affluent audience of the Ikoyi,Victoria Island,Lekki and Greater Lekki axis of Lagos.
Strategy wise,we its a great direction for us and we do not see this move as limiting.
The Apple iPAD is a common denominator amongst our readers which constitute the intelligensia,The leaders of thought and trend setters.
We moved to this BLUE OCEAN because we have outgrown the revenue possible within our space.We used to be a community lifestyle glossy.
We remain committed to our founding goals of taking care of small businesses and targeting the people who cause social epidemics and trend setters.

Anonymous said...

this is great innovation... thumbs up

Anonymous said...

ahnahn yinka im truly impressed with this man. Hes constantly on the grind.

Anonymous said...

Nigerians are doing something innovative... na for me to get ipad na..lol

Done Dealsngr said...

I actually enjoyed reading through this posting.Many thanks...


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