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Saturday, June 30, 2012

Cowbell Milk supports Olympics with national consumer promo

 
Appoints Chioma Ajunwa-Opara as Promo Ambassador
Cowbell Milk, the flagship brand of Promasidor Nigeria Limited has launched a national consumer promotion targeted at creating fun and excitement around the 2012 Olympic Games. The promo is tagged “Cowbell Olympic Medal Rush.” The promo which was unveiled last Friday in Lagos is expected to run for three months.


Besides the promo, Cowbell Milk is also the Official Milk of the Nigerian contingents to the 2012 Olympics Games in London.

Chief Keith Richards, managing director of the company said the promo is intended to create opportunity for consumers to win cash prizes up to N50, 000, and that, 10 lucky star prize winners will be treated to an all expense paid trip to the London 2012 Olympics.

Consequent upon this, Richards said Chioma Ajunwa Oparah, the 1996 Olympics gold medal winner and the first African to win such a coveted title, has been appointed as the Promotional Ambassador throughout the duration of the promo.
Richards however stressed that the promo has the approvals of relevant authorities such as Consumer Protection Council (CPC).

To participate in the promo, Mr. Olusegun Koleoso, Business Development Manager of the company, said consumers should detach a coupon or sticker in the promotional packs of 400g sachet, 400 gram tins, 500g box and 900g tins and stand a chance of winning gold, silver or bronze, which will be instantly redeemed for cash of N50, 000, N30, 000 and N20, 000 respectively at any branch of Zenith Bank nationwide.
Also, cartons of Cowbell 400g sachets will be given as consolation prizes.

Cowbell Milk Brand Manager, Mr. Abiodun Ajiborode, said the promo intends to reward loyal consumers, adding that, it will also entrench the Cowbell brand in the minds of the consumers while creating fun and excitement around the brand.

Commenting on the bold initiatives the company is taking in various social responsibility programmes as well as promotional efforts, Ajunwa-Oparah said this is the first time a company will come and give Nigerians the opportunity they have been looking for.

“It has been a long time we have been looking for companies to come and embrace sports in Nigeria. And more especially at the big glamour games like the Olympics. We need people to support all our athletes and this is what we have seen today. The company has partnered with the Nigerian Olympic Committee (NOC), and I know that a lot of money would have been committed."

“You can also see what the company is doing in the Cowbell Football Academy, grooming the younger ones, and at the same time, the National Secondary School Mathematics Competition (NASSMAC), which has become something enviable in Nigeria,” Ajunwa-Oparah added.
 
Cowbell Milk has been in the Nigerian market since 1993. It is currently the No.2 milk powder brand in Nigeria with strong commitment to national nourishment and innovative corporate social responsibility such as National Secondary School Mathematics competition, Grass root soccer, Parasoccer and so many others.

12 comments:

Oladiti N. Dayo said...

Thanks for sharing this keji, am going to buy my 400g refill pack hoping to grab some of those cash
www.donlet.robertkiyosakivideo.com

Anonymous said...

Congrats chioma.it's good to be recognised while still breathing. For all Lib readers,pls do try and get the next our daily manna(odm) by rev.dr.chris kwakpovwe for the new quarter(july_sept). You will be surely
Transformed and blessed by it. Pls linda post o. Na God o.

Kelsonline7 said...

Who still drinks cow bell.......

Oladiti N. Dayo said...

Thanks Keji for sharing this. I will just go and buy my 400g refill pack hoping to be lucky enough to grab some of those cash cowbell is throwing around.
wwww.donlet.robertkiyosakivideo.com

Queen said...

Wow!Interesting!

Anonymous said...

Is dat Chioma Ajunwa...she don old o,anyway am happy 4 her.
Linda's PA...''winks''...

shadiesten said...

pls i dnt undastd hw dis promo works. i v a sticker, but it doesnt say anytin. is d sticker meant to state my win?

Brainstormer said...

Hi shadiesten,

The promotion was designed to reward loyal consumers. Lucky consumers will find a winning coupon or token in Cowbell promotional packs of 400g sachet, 400g tins, 500g box and 900g tins.

Consumers are expected to buy any of these pack sizes and stand a chance of winning Gold, Silver or Bronze medals which will be instantly redeemed for cash of N50, 000, N30, 000 & N20, 000 respectively at any branch of Zenith Bank nationwide.

Further to the cash prizes is the star prize of 10 Olympic tickets for 10 lucky winners to enjoy an all expense paid ticket to watch the Olympics live in London.

There will also be consolation prizes - cartons of Cowbell 400g sachets as part of the promo offer. It is a national promotion and will run for three months.

Thank you for participating.

Regards

Brainstormer said...

Hi shadiesten,

The promotion was designed to reward loyal consumers. Lucky consumers will find a winning coupon or token in Cowbell promotional packs of 400g sachet, 400g tins, 500g box and 900g tins.

Consumers are expected to buy any of these pack sizes and stand a chance of winning Gold, Silver or Bronze medals which will be instantly redeemed for cash of N50, 000, N30, 000 & N20, 000 respectively at any branch of Zenith Bank nationwide.

Further to the cash prizes is the star prize of 10 Olympic tickets for 10 lucky winners to enjoy an all expense paid ticket to watch the Olympics live in London.

There will also be consolation prizes - cartons of Cowbell 400g sachets as part of the promo offer. It is a national promotion and will run for three months.

Thank you for participating.

Regards

Anonymous said...

COWBELL OUR MILK! LMAO!

Anonymous said...

This is an opportunity to be at the Olympic live but JUST FOR 10 LUCKY WINNERS.

Wondering who still drinks Cowbell, when the winners begings to emerge, then we will know them...

Anonymous said...

Thanks for the information, I am on my way to grap one. I believe am a winner. Cow bell our Milk