Consumers Applaud AbsolutVodka ‘Transform Today’ Initiative

Riding on the success of the ‘Transform Today’ campaign, Absolut consumers have continued to shower praises and encomiumon the premium vodka. This is fallout of Absolut Vodka’s sponsorship of the just concluded 2014 MAMAs which was held in Durban, South Africa. The consumers made up of four VIP ticket winners, a super key distributorand friends of Absolut recently shared their experiencesof the brand’s love for transformation, music and creativity in Lagos. Continue...

The Absolut team of AkintayoAkinseloyin, AdemolaAdelabu, FeyikemiAfolabi, AyeniOluwatobi, Esther Nwogu, Simeon Ejeh, Oluwadamilare Job and Celestine joined others around the world to celebrate the efforts of young African talents who have helped transform the continent. The MAMAs created an opportunity for consumers of Absolut Vodka to connect with celebrities like Clarence Peters, Davido, Flavour and Tiwa Savage in an atmosphere of colors, stylish looks, and musical funfair to raisethe bar of entertainment in Africa.

According to the Brand Manager, Absolut Vodka Nigeria, AkintayoAkinseloyin, “We are happy to be a part of the celebrations of creativity and transformation in young peopleand look forward to more entertaining moments in the future. The Absolut brand is poised to inspire transformation through creative art and this we have shown with the consumerVIP experience to the Awards in South Africa.”

The first VIP ticket winner, FeyikemiAfolabi thanked Absolut Vodka for an exciting exposure as she did not have an international passport and had never travelled out of the country. Feyikemi said “It was like a dream come true, from just buying Absolut for my Oga at the beach to wining a VIP ticket to the MAMAs. I cannot still believe how it all happened even after coming back from South Africa because everybody in my neighbourhood now looks at me like a star and my pictures are all over the internet”.

While OluwatobiAyeni, a trendy and out-going winner expressed much happiness as Absolut gave him the opportunity to mingle side-by-side with all the famous celebrities he had always admired. “I always wanted to travel to South Africa before now, but the golden opportunity of an all paid experience was so surprising considering all the free good time we had from Lagos to the MAMAs and I must confess that Absolut Vodka has actually transformed my today”, Ayeni said.

Also, the duo of Simeon Ejeh and Esther Nwoguwere too excited to hold back their feelings as they turned to Facebook and Twitter to share their respective happiness saying “Absolut Vodka has really caused a change in the life of young Nigeriansbecause my transformation story is now the main subject matter in the hotel where I work” and “This is an experience of a lifetime as I never thought in my wildest dream that I will be amongst the many VIPssitting around superstars like Davido and Tiwa Savage”.

Worthy of mention is the newly introduced ‘Transform Today’ by Absolut category of the 2014 MAMA which was won by Clarence Peters - a Nigerian music video producer and the award is aimed at celebrating the talents, and creativity of African artists who are at the cutting-edge of change in the music industry, pushing the boundaries of contemporary culture to connect with passions of the new generation in Africa.

Aside attending the MTV Africa Music Awards, Absolut Vodka thrilled its consumers to an interesting merry-go-round of the City of Durban, a foremost tourist destination in Africa. It was an all-expense paid trip and exposure for the VIP ticket winners as they maneuvered from special retreats at international hotels to choice restaurants, shopping malls, fun-rides, exclusive parties, and a memorable sight-seeing of some spots in Durban to mention a few. 

However, other activities which formed a part of the Transform Today campaign in Nigeria included consumer engagements with cocktail beach parties in Elegushi, Art Party with Absolut in Lagoon Crest and it all cumulated into Absolut Vodka rewarding esteemed consumers with branded Beats by Dre Headphones and the big one - VIP tickets to attend the MTV Africa Music Awards LIVE in South Africa.

Consumers of Absolut Vodka can get special invites to events and activities when they visit www.facebook.com/absolutvodkanigeria or follow on Twitter @AbsolutVodkaNig to share their signature cocktail for an Absolut experience.