NIKON Celebrates New Fan Base in Nigeria

Budding photographers and professionals had a unique opportunity to try out a range of Nikon cameras and lenses when the company celebrated its six month distribution milestone in Nigeria last month. 

The intimate social event at Protea Ikeja was attended by Nigeria’s top photographer, Kelechi Amadi Obi, and US-based photographer and Nikon enthusiast Joe McNally. Also in attendance were passionate photographers from the country, representatives from the Nikon Middle East and Africa regional office representatives and New Creation Worldwide Link Nigeria Ltd, the official and exclusive distributor and marketer of Nikon Nigeria. Continue...

"We are extremely excited and proud to be celebrating our six month milestone in the market,” commented Rohit Sawhney, Nikon Area Sales Manager. “Our current performance in Nigeria is strong and has been characterized primarily by sales in the DSLR product range. As we move ahead, we plan to continue building on this growth and increasing our brand presence and awareness in the country.”

See photos from the event below... 

Photographers trying out the Nikon DSLR flagship model D4 and the newest D7100

Joe McNally shares why he's loyal to Nikon

Nikon Middle East and Africa representatives pose with Joe McNally

Photographers registering for the event

Nigeria's professional photographers listen to the speakers

Kelechi Amadi Obi discusses the challenges and development of photography in Nigeria.

Cesar Parroco, Head of Nikon School Dubai explains Why Nikon

Rohit Sawhney, Area Sales Manager of Nikon Middle East and Africa shares Nikon's market performance in the last 6 months

“We Since it's launch in in October 2012, Nikon has increased its distribution of warrantied goods across all market segments. It has also set up a service centre on the ground to provide much needed support to Nikon users, including professional photographers, who have been craving additional maintenance services and resources from the company. 

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While addressing the crowd, Joe McNally – an elite member of Nikon Professional Services (NPS) – remarked on the durability and reliability of Nikon cameras and discussed the benefits of Nikon’s support structure. NPS is a Nikon-led organization for qualified, full-time professional photographers who earn their living using Nikon equipment. It provides members with advice, assistance and educational sessions on various photography-related topics.

McNally has been shooting for the National Geographic Society since 1987 and his works are valued across a number of well-recognized publications including Sports Illustrated, Times, Newsweek, Geo, and Fortune.  He explained that as a photographer for the National Geographic he puts his cameras and equipment through very harsh conditions and Nikon has continuously performed throughout his career. 

Local photographer Kelechi Amadi Obi echoed his sentiments and commended the company for establishing a presence in Nigeria. With 24 years of experience under his belt, Kelechi Amadi Obi has braved through many years of scrutiny, where photography was frowned upon as a profession and through it all, taught himself the art of the business, making him an inspirational role model to many others who are aspiring to succeed in this trade.

Nikon’s current range of product offerings in Nigeria is the strongest yet. During the event, attendees had a chance to learn tips and tricks about the flagship model D4, the full frames D800 and D600 as well as the very latest addition to the family, the D7100.

Nikon is distributed and marketed in Nigeria by New Creation Worldwide Link Nigeria Ltd. offering twelve (12) months warranty on cameras and accessories with Service Center and Showroom located in 22 Opebi Road, Ikeja, Lagos, Nigeria.

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About Nikon: The multinational Nikon Corporation - headquartered in Tokyo, Japan – has been specialized in optics and imaging since its inception establishment in 1917. Since then, the company has led the optical industry through numerous accolades and achievements; carving a name for itself as a world leader in digital imaging, precision optics and photo imaging technology.

As such, Nikon Middle East FZE (NMEF) is involved in a broad spectrum of businesses centered on imaging products. NMEF markets and distributes consumer and professional digital SLR cameras, NIKKOR optics, Nikon 1 and COOLPIX digital cameras to the Middle East and Africa.

Globally recognized for setting new standards in product design and performance; the unique strength of the Nikon brand is attributable to the company’s unwavering commitment to quality, performance, technology and innovation.