PZ Cussons’ Canoe Detergent: Alive With Colour Campaign Hits Streets In The South West Region

PZ Cussons’ Canoe Detergent brand has commenced a regional consumer engagement campaign tagged “Alive with Colour Campaign” to promote the uniqueness of Canoe detergent brand, and demonstrate how Canoe detergent washes colored clothing perfectly clean while preserving the colours.

Roy C. Ekekwe, Head of Fabric Care PZ Cussons Africa speaking at the Ikeja Mall, Lagos emphasized that the purpose of canoe detergent brand is to enable the Nigerian and African consumers live a colorful life. "The brand is always there to help resolve the constant tension our consumers have to deal with each time they wash and clean their colored fabrics"

Speaking also at the activation, the Brand Manager, Canoe Detergent, Gloria Jacobs explained further that Colours are at the heart of what Canoe stands for.

According to her the brand enjoys quality advantage over other competing brands in the market being the only Nigerian color care detergent, specially formulated to clean and care for colored clothes. "Its mild formulation, with soap flakes and Aloe Vera tipping make this possible. Steadily canoe detergent has enjoyed dramatic patronage from consumers and trade alike” she explained.

On the regional campaign in Lagos, Abeokuta and Ibadan, she noted that the essence is to create awareness for the Canoe Detergent brand and to bring the brand’s message closer to the people. “Consumers do not need to look too far for a reliable detergent that will help to preserve the colours and quality of their coloured clothing” she said.

She encouraged consumers to avail themselves of the unique benefits of the brand by visiting supermarkets and stores across the country to purchase the product which is readily available and at very affordable price, adding that they can know more about the brand and its campaign activities by visiting its social online pages on Facebook, Twitter and Instagram.