24 Clothing

Nigeria’s own casual fashion label is back again with 3 brand new collections. Each under its own inspiration, we see the same hallmark of quality that the previous collections had.

Although relatively new in the market (established in November 2012) 24 has grown rapidly and has become a perfect substitute for even well established casual fashion brands. Continue...

Each of the 3 new collections is unique in it’s own right, having individual identities, while maintaining the signature of quality 24 buyers have claimed meet up with every international standard.

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This collection has 6 polo tops for men and 6 polo tops for ladies. Each top comprises of 2 colours. There are only 6 colour combinations in this collection but each colour combination is altered to differentiate genders.

The inspiration for this collection is a play one the His-And-Hers idea but not being so blatant about it.

Due to the technicality involved in combining colours, the fabrics were put through two stages – Fabric Washing and Colour Fastening. This was done to eliminate the possibility of colours ‘washing’ into each other.

This collection has only 60 each worldwide.

GOLD EDITION.

This collection was inspired by everything 24 stands for. 24 believes everyone who wears any of its garments should feel like royalty. This collection has 8 different striped colours. The logo of this collection has even been altered, and the placket/piping have been made a made GOLD.

These colours are the same for male and female. With the usual 24 quality, they are very comfortable and fit perfectly on whoever wear them.

This collection has only 60 each worldwide.

AS SEEN BY LEEWO JONES.

24 teamed up with one of Nigeria’s leading photographersLeewo Jones, to create a unique set of  Male T-Shirts. 12 images were printed on White, Grey and Black T-Shirts, all unique and special, as each one can be interpreted by whoever sees them, to mean whatever they think.

These T-Shirts are made of 100% cotton and feel soft on the body. They are made to last and the printing is guaranteed not to come off in one lifetime.

The collection was titled ‘As Seen By Leewo Jones’ because these images are solely off the inspiration of the photographer, with no hindrance or limitations from any one.

This collection has only 30 each worldwide.

24 can be purchased at:

ONLINE

Delivered Nationwide.

www.jumia.com.ng/24

www.konga.com (Search 24 under Konga Fashion)

www.giddimint.com

IN STORES.

Grey Velvet, Centro Mall, Lekki Phase 1, Lekki, Lagos.

Grey Velvet, Ikeja Mall, Ikeja, Lagos.

Follow them on instagram: @24apparel

Photos By: Maryam Abdul-Razaq @funkymimzz

Styling By:  Aisha Bello @ieshaaiesha