Hayat Kimya officially launched 2 new Tissue brands into the Nigerian market on Tuesday 23rd of May 2017 – Familia and Papia. The event was attended by dignitaries from Turkey and Nigeria.
In attendance were the founder and
Chairman of Hayat Holding, Mr. Yahya Kigili, and the CEO of Hayat Kimya, Mr. Avni
Kigili.
The Nigerian dignitaries at the event
included the Honorable Commissioner of Commerce & Industry, Ogun State,
Otunba Bimbo Ashiru, and the MD Hayat Kimya Nigeria Ltd., Mr. Hakan Misri.
The Products
Molfix diapers, the global flagship
baby diaper brand was launched in Nigeria in 2015. Molfix has been a verified
success as it rapidly attained the position of strong number 2 brand in within
the diaper category despite the tightly contested market space. The Institute
for Government Research Leadership Technology also awarded the brand with “Best
Baby Diaper of the Year” at the African Product Awards 2016. Indeed, Molfix has
made both Consumers and Customers ‘Happy
today, Happy tomorrow’ with its
consistent high quality and availability.
Now, with the launch of these 2 high
quality Tissues brands, Papia and Familia, the company now has 3 products on
offer in Nigeria. The launch of the new products coincides with the completion
and launch of Hayat Kimya’s$100million ultra-modern factory in Agbara where all
3 products will be manufactured for the Nigerian market as well as the West
African and Central African markets.
The
largest tissue manufacturer of Africa, Middle East, and Eastern Europe with 420.000
tons capacity per year, Hayat Kimya introduced its luxury tissue brand Papia is
introduced with high quality 3-ply toilet paper and kitchen towel.
Familia is positioned as a high
quality but affordably priced family tissue. It contains no artificial
whiteners, is full to the touch, and made
of 100% pure cellulose. The unique composition of Hayat Kimya tissue brands
makes them environment-friendly, such that it decomposes when disposed in
water.
The products are currently available
in the Nigerian market.
The Event
The product launch opened with a business
meeting where Hayat Kimya’s trade partners were introduced to the new products.
Trade partners and invited guests were
then ushered to the experience centre via a red carpet where the official
celebrity of the day, Mrs. Funke Akindele Bello was on hand to engage guests
and help showcase the products. It was also an opportunity for the guests to participate
in photo and video sessions with Mrs. Funke Akindele Bello and interact with other
guests.
At the Gala dinner night, which
followed the red carpet event, Mr. Hakan Misri, MD, Hayat Kimya Nigeria, briefly
outlined the stages that culminated in the product launch. He went on to thank
the various state and federal agencies which helped the company achieve this
feat, while extoling the virtues of Hayat staff in Nigeria.
The Marketing Manager of Hayat Kimya
Nigeria, Mrs. Roseline Akure Abaraonye stated that in less than 2 years of
Hayat Kimya’s presence in Nigeria, the company was able to attain the number 2
position in the diaper category with its flagship brand Molfix diapers. She
attributed the success of the brand to the high and consistent quality of the
product, the support of Hayat’s trade partners and the great Nigerian Mums!
She went on to say that Hayat Kimya was
counting on the continued support of their trade partners and highly valued
consumers with the launch of Papia and Familia.
The Gala dinner night ended with a
grand performance by Innocent Idibia a.k.a Tubaba.
In return, Hayat Kimya would ensure
the availability of all their products at very competitive prices, and with the
guaranteed quality that Hayat Kimya’s products are known for, locally and
internationally.
ABOUT
HAYAT KIMYA - GLOBAL
Hayat
Kimya operates in the FMCG industry since 1987, manufactures goods in hygiene,
tissue and home care categories under well-established brands Bingo (home care
– detergents and home cleaning), Molfix &Molped (hygiene – baby diapers,
sanitary pads) Papia, Familia, Focus &Teno (tissue – handkerchiefs,
napkins, toilet papers, paper towels), finally Joly and Evony (hygiene – adult
diapers).
The
company accomplished 30 years of experience in consumer goods, in geographies
beyond horizon. Innovative, high-quality products under 12 brands reach millions of homes in more than 100 countries, from Madagascar, Tanzania, Yemen to Chile and
Australia. Headquarters in Turkey, Hayat Kimya has subsidiaries in Iran, Egypt, Bulgaria, Algeria, Morocco,
Russia and Nigeria, with nearly 8.000 employees around the
world.
The
company continuously invests in its people, brands, manufacturing and research
facilities in its globalization journey. Innovation is at the heart of
business, products and production systems. Hayat Kimya leverages advanced
technologies in the 14 plants that
manufacture tissue, hygiene and home care products and continues its
international investments at full speed. Hayat Kimya has grown rapidly to
become a trendsetter as the “World’s 5th
largest branded baby diaper manufacturer” with 8.6 billion units capacity
per year, as well as the “Largest tissue
manufacturer of Africa, Middle East, Eastern Europe” with 420.000 tons
capacity per year.
More photos from the event below...
More photos from the event below...
3 comments:
Nice
... Merited happiness
See this anal sex by a Nigerian girl
Who writes press releases like this in 2017??????
Like seriously?
I wonder how the essay will be.
Lmaoooo.
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