Unilever
Nigeria officially launched Rexona, the number one Deodorant brand into the
Nigerian market last weekend with a grand launch event at the Eko Hotel & Suites,
Victoria Island, Lagos, following its sponsorship of the 2014 World Cup in
Brazil.
The
event which was tagged ‘Do More Naija’ had Bovi as the MC,
with MC Bonus also coming up to thrill the guests with rib cracking jokes. Continue...
It was an evening of fun and excitement, as
guests were electrified with the performances by May D and dance crew
Imagnito.
The
key target audience for the brand is the growing youth population who have the
Doer mindset but want a product that gives them confidence and won’t let them
down. The Doer mindset and the passion to go out and Do:More is something
Unilever knows resonates well with Nigerians. The event featured some big name
celebrities like Chidi Mokeme, Joseph Benjamin, Freeze of Cool Fm and Tosyn
Bucknor of Top radio.
Also
at the launch event, the first ever winner of the Do: More games in Nigeria was crowned, taking home the sum of Five
Hundred Thousand Naira, the second place winner was rewarded with a Mac book
Pro and the third place, a Samsung Galaxy note 3.
With
the launch of Rexona, Sure deodorant is changing its name in Nigeria to Rexona.
The brand stated that the reason for launching Rexona and not Sure is that Sure
is only sold in the UK and Unilever wanted to launch the best the world has to
offer. Rexona is the number one deodorant brand in the world because it has a
better portfolio of variants that can better serve the Nigerian consumer.
Unilever
knows that in Nigeria smell and beauty are closely connected so they have
brought only the best products to reduce under arm sweat and body odour. Consumers
who have tried the product agree that Rexona delivers to its tag line- Rexona:
it won’t let you down.
According
to James Inglesby, Category Manager, Skin Care & Deodorants for Unilever
Nig Plc,. “The 50ml roll-on is priced at 250NGN
and the 25ml roll-on at a great price of just 150NGN making antiperspirant deodorant affordable to more of the
population”. Unilever will also be
launching Rexona 200ml Aerosols, Axe body spray, Dove roll on and Dove body
spray before the end of the year. He also stated that “using
Rexona makes you feel clean, dry and fresh every day”.
41 comments:
Is it better than Nivea? Morning everyone dredamken@ymail.com
Good
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gud job. atleast all those girls with sweaty armpits can smell nice now
Nice #bright bravo#
Seen. ⌣̊┈̥-̶̯͡»̶̥♡thanks ⌣̊┈̥-̶̯͡»̶̥
I have seen this rexona in supermarket in Akure,why are they just launching it now? I will stick to my Nivea jeje
Why does igbotic chidi mokemi feel d need to keep his neck warm in this hot weather bikonu
Hope d product is good. Pretex4luv@yahoo.com
NICE
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GDMONI LINDA ND LIBERS... AV A BLESSED WEEKEND ND ENJOY ALL DA PARRY TODAY
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Moye B
Daddy freeze looking hot
Freeze be forming celebrity. Oyibo rabbit
Nothing like my Aloe deodorant shield,any time any day.
Its gud....thats what am using...but i went back to buy a second time and cudnt find it in the market ....
Lady F
Rexona is d same as sure roll on just dat unilever bought them over and changed d name
Daddy freeze and shades
Daddy freeze looking fresh bovi on point
Nice one!
The product dries off sweat 24hrs indeed,at last a solution to reduce my sweaty underarms!Rexona,it sure won't let you down!
Linda, na God know where u go yesterday... so na now mornıng come for your eyes to blog abi? IT İŞ WELL!
Yea. Hands down the best deodorant I've ever used. Been hooked for 3 yrs now.
nice.. patoswife@gmail.com
Freeze sha always on the front line... How does this man do it though?
Freeze chidi bovi tosin
Africans should be carefull with all these so called synthetic chemical stuff pls goggle the danger of the listed ingridients for cancer caursing chemicals, dont be fooled by money people.
nice ...nkemdirimeverista111@gmail.com
nice ...nkemdirimeverista111@gmail.com
Ok
Only Nigerians will hold an event for deodorant. SMH, so bush
Rexona, is it what they r making official in Nigeria? Hehehehe nice deodorant anyways.
So there I was, wondering who was using d rexona, I thought they wasted their money on advertisement. I tink I'll try it.
I really don't know why all this faces always have to be on events, especially for products they can't sell. When has any of them showed off any Nigerian product, instead its their several ogoskolo watches they show off which is paid for by a product factory boys in ikeja lose arms for.
Wud try it out shaaa. Tho nivea does it for me
Rexona is the new name for SURE deodorant..its very good.
hope is nice ooo...nkemdirimeverista111@gmail.com
It Just keeps you dry that's αℓℓ.
Rexona is good! Happy to see our boss John Onyeoguzoro. Well done sir.
Freeze is looking nice
Daddy freeze ! Are u single? If yes please marry me
nice one
BORN TO SHINE!!!
@jenny love. Unilever owns both the Rexona and Sure brand name. None was recently bought over. the write up says it, Rexona is the global name chosen to be used in Nigeria. Sure its UK only.
Please give only info you're sure of
Chudi just don't have dress sense, Abi winter dey Lagos now? Some of these Igbo celebrities will not kill me oooo...
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