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| Group Country Manager, Africa, PT Mayora, Mr. Ryan Kaloh; President, Nutrition Society of Nigeria, Prof. Ignatius Onimawo; Assistant Director, National Agency for Food Drug Administration and Control (NAFDAC), Ms. Edotimi Preye; Country Manager, Inbisco Nigeria Ltd, Mr. Emeka Ajoiyi and Marketing Manager, Miss. Adedolapo Adebowale during the launching of Energen Cereal recently in Lagos. |
Brands in the Nigerian Cereal
market will in the New Year witness a stiff competition as the leading
Indonesian FMCG company PT Mayora Indah Tbk, has launched a new brand of
nutritious cereal – Energen, into the Nigerian market.
Marketed in Nigeria by Inbisco
Nigeria Limited, Energen Nutritious Cereal which comes in practical packs and
easy to prepare is a tasty and rich blend of cereal and milk made from a selection
of high quality cereal (oat based) with strong combination of fibre fortified
with vitamins and calcium.
Speaking at the launch of the new
product which the producers say is not just a meal for the breakfast table
alone, Mr. Emeka Ajoiyi, Country Manager, Inbisco Nigeria Limited noted that Energen
is the flagship brand of Inbisco Nigeria and will be playing in the cereal
category of the Nigerian market. With high consciousness for healthy living, Ajoiyi
noted that Energen nutritious cereal contains fibre, no cholesterol, and
enriched with eight Vitamin and minerals- A, B1, B2, B6, B9, B12, D, E, and
Calcium. He also stated that Energen has recorded successful experiences with
over 90% of the Indonesian cereal market and good market share in other Asian Countries
such as Singapore, Philippines and Vietnam, and have no doubt it will accomplish
the same success story in Nigeria, South Africa and Kenya where it recently
expanded to.
Available in two different variants
of vanilla and chocolate, which comes in a roll of 10 packs of either 30g or
50g, to be sold for N30 and N50 respectively, the Inbisco Country Manager said
is the one cereal product which provides the adult consumers the opportunity to
eat without “guilt” as it has low salinity and is without cholesterol whilst
also containing all the nutrients needed for healthy children growth.
“Easy to digest and in a handy pack
Energen can be taken both at breakfast and any time of the day and does not
require the addition of extra sugar or milk, giving consumers value for their
money”, he noted.
13 comments:
Ok, let's taste and see
Abeg dem dey employ
Hotter than fire....love u gurl
Looks like a golden mourn imitation
Zinnia:
Too many refined and processed foods in the market these days.
For consumers of such foods, please endeavour to include fruits and vegetables in your diet.
Are they recruiting?
Another imported product, there goes our FOREX while we continue to fund industries abroad!
It is so stupid for a NAFDAC official to be seen attending these kind of product launch, it is so common these days and further corrupts the system.
If they want Nigerians to buy their product, they shld be ready t come setup their factories here and create employment for the people u want to spend their money on u.
I tried the cereal yesterday & think the Nigerian consumer is up for a better deal. It has milk and sugar already in it & sells for N50 for 50g. These guys will give competition a run for their money.
nice one Dolape Adebowale
Mayora is already building their factory at Agbara, I know when they advertised in Guardian precisely on 29th May for the position of Factory Manager.
vanilla flavor... wonderful !!! and value for money too...
Great product, hope they'll increase their price soon cos N50 per satchet is pretty cheap.
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