Dr Sid & the Oral-B Team present Awards to Project Smile 2014

(L-R) Dr. Amy Traore-Shumbusho (Initiator, Project Smile); Dr. Sid ) & Tosin Adekoya (the winner)

The CSR-based complimentary smile makeover initiative – Project Smile – came to a close on Saturday (24th) May 2014, and has unveiled its three lucky winners in 3 categories – Severe, Moderate & Mild.

Following an intense screening & selection process by a panel of judges – Nigerian music celebrity, Dr. Sid, who was the celebrity judge; UK-based Periodontist Dr. Bola Soyombo; Dental Expert, Dr. Fola-Alade and Senior Dentist,Dr Osaze Ugbo Smile 360 Dental Specialists. The winners were Tosin Adekoya (Winner of the Severe category), Tayo Adelekan (Winner of the Moderate Category) and Jaiye Johnson (Winner of the Mild Category). Continue...

In addition to the 3 winners, the Judges selected 5 nominees in order of their scores for the smile makeover treatment. These nominees and their benefactors are Emem Prosper, collectively sponsored by Dr. Bola Soyombo & Dr. Fola-Alade; Adetunji Adenike, sponsored by Dr. Sid; Christian Okafor, sponsored by Dr. Bola Soyombo; Okonkwo Steven, sponsored by Dr. Osaze Ugbo and Kehinde Martins, sponsored by Dr. Bola Soyombo.

(L-R) Tomiwa Ajewole (Brand Communications Manager, Oral-B); Dr. Sid & Dr. Amy Traore-Shumbusho (Initiator, Project Smile)

Speaking at the ceremony, Brand Communications Manager, Oral-B, Tomiwa Ajewole said “On March 20, we marked the World Oral Health Day 2014 with the culmination of the ‘Oral-B Sharing Smiles’ activation campaign – a community-based initiative designed to reach out to disadvantaged communities that cannot afford dental care products and consultation with dentists, and in effect extended the outreach by our association with Project Smile as a sponsor.

We aimed to impact the lives of Nigerians who have been deprived of great smiles due to their dental flaws. Today, we are proud to present to the world, the three winners of Project Smile 2014 Complementary Smile Makeover Program and in addition, the five nominees who were sponsored by the Judges. Collectively, we celebrate the eight candidates of this life transforming smile makeover program. Indeed we have delivered on the FDI World Dental Federation theme of ‘Celebrating Healthy Smiles’ as promised”.

According to Dr. Amy Traore-Shumbusho, Initiator, Project Smile, the 2014 edition recorded a high number of entries owing to the support from sponsors like Medplus, Beatfm, Classic Fm, NaijaFm and Major Sponsor Oral B

(L-R) Tomiwa Ajewole (Brand Communications Manager, Oral-B); Tayo Adelekan (Winner of the Moderate Category); Tosin Adekoya (Winner of the Severe Category); Jaiye Johnson ( Winner of the Mild Category) & Dr. Amy Traore-Shumbusho (Initiator, Project Smile)

Speaking in response to an interview, Tosin Adekoya, Winner of the ‘Severe Category’ Smile Makeover Program, amidst tears of joy, thanked the Initiator and organizers of the initiative. “I saw the advert on BellaNaija and decided to give it a try so I visited the site and entered for the contest. Last week I got an email that I have been nominated for the final screening. This is a dream come true for me. I have longed to undertake this smile makeover treatment but was unable to foot bill. Now, God has made it possible for me.”