WHY MEN CHEAT.

It's been called everything from having an "improper relationship" to having an "undercover lover" to having a "freak on the side." But whatever name it's given, it means one thing -- cheating. And relationship experts say men are doing it now more than ever.

In fact, experts estimate that nearly 75 percent of married men, or men involved in serious relationships, cheat. That means three men out of every four practice infidelity, if the numbers are to be believed. And maybe even more disturbing is the simultaneous collapse of the seven-year itch, the once-disreputable length of time it was thought to normally take a man to give into sexual temptation. Today, studies show that most men who cheat are doing it within the first three years of a relationship.

What's going on here? Why the recent surge in male infidelity? Relationship counselors say it can be attributed to many factors, but perhaps the overriding reason men are cheating at an alarming rate is because it's easier than ever before.

Long gone are the days when a man and his mistress communicated by calling each other's home, letting the telephone ring once and hanging up. With technological advances such as pagers, cell phones, voice mail and e-mail, a Brother with a cheating heart can carry on a side relationship without much fear of getting caught, virtually staying in touch with the other woman 24/7 without his partner ever having a clue. Add to that, the increased daily contact between men and women, according to all available statistics, and even men who were onetime scared-cats have turned into bold and brazen cheaters.

For the ones who do cheat, the reasons vary. For some men, cheating feeds the ego. For others, it feeds their illusions that a man's role is to conquer as many women as possible, and a woman's sole purpose in life is to please men. And still others creep because of its intoxicating effects, providing an adrenaline rush. But whether a man considers cheating mental therapy, role playing or more thrilling than bungy-jumping, "nothing justifies it, nothing makes cheating okay.

While men many times have the false impression that they cheat simply to have uncommitted sex, experts say the reasons run much deeper. Of course, we all know that while men and women are both capable of cheating, it's often the guys who have the biggest problem keeping their belts firmly buckled. And we all know that no matter who it's with, why it's done, or where the after-hours canoodling takes place, cheating is-most of the time-the ultimate relationship death sentence. But instead of dwelling on what happens after the cheating takes place, one of the ways to perhaps prevent infidelity is by knowing a little bit about why men stray

The following, according to experts, are the real reasons men cheat:

Women Stand For It:
Men wouldn't cheat if women didn't let them. Women marry men who have cheated on them during courtship, even though relationship experts warn that a man who cheats on his fiancee, or even his girlfriend, will probably cheat on his wife. But the reality is that the world is filled with scores of lonely women looking for love. Men are well aware that the loneliness some women feel is so strong that they are willing to settle for a cheater, and write off his scurrilous ways as a simple case of "boys will be boys." At day's end, these women would rather lie down next to a cheater than no man at all.

To Fulfill His Biology:
You know the old anthropological tale. A man's main job, besides killing the saber-tooth, is to spread his seed in order to ensure the survival of his genetic legacy. It's a man's biology to want to wander. Does that mean he should, or that he can't help it? Of course not. But it does mean that a man is going to have strong-extremely strong-biological urges to knock on the doors of neighboring huts. Are men predestined to cheat? The answer is no, they're not-despite their biology. But often times, they do have to fight it.

To Get the Attention:
News flash: Sure, some guys cheat because, well, maybe the sexual frequency has slowed a bit, and maybe hot-and-heavy happens at home about as often as Rob Schneider gets nominated for an Oscar. But the truth is that plenty of men who are having regular sex with their partner are also having sex with someone else. Why? Because cheating isn't just about the sex. Just as a woman who cheats may be seeking more affection than what she's getting at home, a man often cheats because he's seeking the attention that he no longer gets at home. Part of the allure of the mysterious woman isn't just to find out what she looks like naked; it's that the woman showers the man with flirtations, with seduction, with advances that make him feel like he's worthy of more than just fixing dents in the drywall.

Frustration Over Present Relationship:
It all sounded good at first, sharing his life, his hopes, his dreams in an exciting relationship with one special lady. But soon after the newness wore off, his romantic visions of a wonderful future shifts to the realities of a problem-filled daily existence. The dishwasher's broken, the car needs a new transmission, work is a pain and the bill collectors are calling. Before long, most of their conversations consist of taking care of mundane tasks. He begins to feel like his partner is more critical of him, more argumentative, and does not give him the attention that he deserves.
So he eventually cheats, viewing it as a way to obtain the emotion that is no longer present in his current relationship. With his undercover lover, there is no stress, no pressure. They both work hard to satisfy each other mentally and physically. They share their shortcomings, and in time develop an emotional bond.

Thrill-seeking:
This man is bored and likes the novelty of being with another woman. So rather than put energy into rekindling the relationship he has with his partner, developing a hobby or engaging in something else that will give him an adrenaline rush, he looks for excitement in all the wrong places -- first and foremost, in-between the sheets. He usually has a series of affairs with different women, moving from one to another one when the novelty wears off.

To Get Out:
A lots of guys simply don't have the strength to end it. They may try ("I'm just not happy"), or they may take other tactics to drive a woman away. A lot of guys simply have trouble breaking off relationships because they don't want to be perceived as that bad guy, the jerk, the insensitive lout who ended something good. So they tiptoe around the issue in hopes that she'll get so frustrated that she'll back out first. Well, if that doesn't work, then a man knows that the only way out is to commit the relationship sin that drives a woman away for good. It's not right, but it's what happens.

Ego Boost:
The cheating game is filled with men looking for reassurance of their manhood from a woman other than the one he's involved with. He feels a lack of self-worth and self-esteem, and cheating provides a mental vacation, an escape from the responsibilities of his daily life. He has convinced himself that his cheating heart can cure his wallowing psyche.

A Spiritual Emptiness:
Few religions condone a man having an intimate relationship with more than one woman. In fact, most refer to it as die ultimate sin. Forsaking all others is at the core of any spiritually based relationship. Therefore, experts say that a man who chooses to partake in one of the few acts that is strictly forbidden in most religious teachings hints at his lack of spirituality. With a religious foundation, a man will understand that perhaps the only thing strong enough to quell temptations raging inside of him is a strong spiritual base.

Climate Of Instant Gratification:
His personal values have become confused with society's "just-do-it" mentality. He thinks and acts in 30-second sound bites, with no thought about the repercussions of his actions. He sees no reason to rein in his feelings and desires. If he thinks a woman is attractive, he'll go after her, never letting a little thing like his present relationship stand in his way.

Seeking Revenge:
He's angry at something his partner said or did, and is looking to even the score, even if that means breaking the rules. In his mind, he feels cheating is a justified way to make the scales balanced again. For angry men, cheating provides a challenge. Although he figures his partner will never find out about it, simply knowing how much it would hurt her if she did is enough to satisfy most seething men.

So what happens after a man cheats? Experts say if his partner doesn't find out about transgressions, a man will most likely continue to do it. While there are numerous reasons why man cheats, one simple fact remains: Most men don't want to stop playing the cheating game, even though a cheater "must forever keep his lies straight,"

When a cheater is finally unmasked and the stick of dynamite he's been secretly holding finally explodes, all trust in him is lost, and the message to the man's partner is painfully clear. Nothing is as personal as cheating.
But the first time a man is caught doesn't necessarily spell the end of his relationship with his significant other. Relationship therapists say that if a man is remorseful and his partner is forgiving, things can be patched up.

Experts also say many women may be milling to forgive once, but that's it. The old adage, `Fool me once, shame on you, fool me twice, shame on me,'

The most significant I learnt from this article is that we women let men cheat. We are so desperate for love that we would rather lie next to a cheating man than no man at all. And any man who has cheated before will cheat again. So what do you do when you really love the cheating man you are in a relationship with? Is it so easy to walk away? How many times do you have to forgive? How do you forgive? And how do you move on from that without thinking all men cheat? How do you trust the next man that comes into your life? How do you deal with the hurt? Send me your thoughts.