PZ Cussons’
Canoe Detergent brand has commenced
a regional consumer engagement campaign tagged “Alive with Colour Campaign” to
promote the uniqueness of Canoe detergent brand, and demonstrate how Canoe
detergent washes colored clothing perfectly clean while preserving the colours.
Roy C. Ekekwe, Head of Fabric Care PZ Cussons Africa speaking at the Ikeja Mall, Lagos emphasized that the purpose of canoe detergent brand is to enable the Nigerian and African consumers live a colorful life. "The brand is always there to help resolve the constant tension our consumers have to deal with each time they wash and clean their colored fabrics"
Speaking also at
the activation, the Brand Manager, Canoe Detergent, Gloria Jacobs explained
further that Colours are at the heart of what Canoe stands for.
According to
her the brand enjoys quality advantage over other competing brands in the
market being the only Nigerian color care detergent, specially formulated to
clean and care for colored clothes. "Its mild formulation, with soap
flakes and Aloe Vera tipping make this possible. Steadily canoe detergent has
enjoyed dramatic patronage from consumers and trade alike” she explained.
On the regional
campaign in Lagos, Abeokuta and Ibadan, she noted that the essence is to create
awareness for the Canoe Detergent brand and to bring the brand’s message closer
to the people. “Consumers do not need to look too far for a reliable detergent
that will help to preserve the colours and quality of their coloured clothing”
she said.
She encouraged
consumers to avail themselves of the unique benefits of the brand by visiting
supermarkets and stores across the country to purchase the product which is
readily available and at very affordable price, adding that they can know more
about the brand and its campaign activities by visiting its social online pages
on Facebook, Twitter and Instagram.
Nice invention
ReplyDeleteAww like play like play canoe detergent don Tey o. Keep getting better
ReplyDeleteNice...
ReplyDelete#GodblessNigeria
Aww like play like play canoe detergent don Tey o. Keep getting better
ReplyDeleteAww like play like play canoe detergent don Tey o. Keep getting better
ReplyDeleteGood to know
ReplyDeleteSeen
ReplyDeleteNice one...
ReplyDeleteThumbs up.
Thumbs up to them.
ReplyDeleteWaoh good concept by PZ Cusson's. I love Canoe soap.
ReplyDeleteLinda take note!PDP jaga jaga!Nigeria money scatter scatter!God help us Help us*period*
ReplyDeleteSeen!
ReplyDeleteBeautiful.
ReplyDeleteYour comment will be visible after approval.
Canoe canoe.....my soap from thy ages past!.......kisses 2u linda!
ReplyDeleteOkay!
ReplyDeleteSeen!
ReplyDeletegood product..
ReplyDeleteA detergent that washes colored clothes and still preserves the color of the clothes? Nice concept. I still wish they could bring back that green bar soap tho...It is better than the new white canoe bar soap in the market.
ReplyDeleteLast Longer in Bed
OK
ReplyDelete#Commenting thru Glo 4G LTE
Canoe detergent just sounds wrong. The bar was just fine.
ReplyDeletehmmmm nice . less stress instead of using a bar soap
ReplyDeleteCanoe detergent??? Haven't heard of it before, hope it won't wash away the colour of someone's clothe like bleach does.....
ReplyDelete•••••••QUEENMAYA•••••••
How nice!never really liked using bar soap to wash.detergents are so easy.definitely going to try this out.
ReplyDeleteVery nice detergent. Have used it severally. samuel_augustina@yahoo.com
ReplyDeleteVery nice detergent. Have used it severally. samuel_augustina@yahoo.com
ReplyDeleteNice one, nd they look beautiful. My people the rain may fall, the sun may shine, but doesn't disturb the snail to get to its destination. No matter what people deceive people say, about GMB, u nd I'll overcome them! Nigerians! Wake-up! the time has come my people lives matter. PDP party and corruption insecurity darkness no electricity bad government must go. Dear Nigerian's pls forget tribalism especially we the youths, we need change in our country Nigeria, pls lets vote right nd make Nigeria a better place for u nd I,ur children/unborn children nd the next generation. We re tired of CORRUPTION, GREED, ND INSECURITY, etc. That has eaten so deep into our past nd present leaders, the unfair treatment to the masses especially,the rich getting richer while the poor are getting poorer. Its so sad. May God continue to be with us Amen. Vote for #change# vote Buhari and Osinbajo. For president next month 14th.
ReplyDeleteGud i hear
ReplyDeleteHope it's affordable. Nice tho! #oneandonlynwa@gmail.com#
ReplyDeletecompletely re-branded
ReplyDeleteLol. I vividly rem the canoe green bar soap. That's a good brand from canoe. Detergent...
ReplyDeleteHope it's as good as they say
ReplyDelete