MTN Nigeria and their strategic digital and creative agency DDB Lagos
have produced one of Nigeria's best innovative and entertainning TV
commercial with the porting of Saka over to MTN from his previous
network. This plan was strategic and it has gone viral thanks to
their digital agency DDB Lagos. Watch...
lolllll ehyaa, saka is going places ohhh! and to think he is just a school teacher with a passion for acting. he was so funny back then at univ of Ibadan when he was doing his PGD. mere looking at his face u cant just help laughing. God bless u my brother! keep doing ur thing
You are so right. That was a very strategic advert and I don't think Saka has any case to answer. But if MTN like let Johnattan port, it doesn't change how I feel abt them. They are still crap
That was his name back in our UI days.Wow.How time flies.That guy is a genius.A real comedian!Not these run of the mills we have now parading themselves as comedians. lol
Since dem born me I never see this kain migration o!what???saka,etisalats baby?I kn the lemon green provider will soon make him an offer he can't refuse!all networks hold ur ambassadors tight o!pouching is d name of the game!Am happy for saka!great concept!signed:wide eyed$
saka, na wao, i thought you are with etisalat? see the power of money. co incidentally, me too just port to to linda ikeji blog today. so i sing " i don port ooooooooooooo"
Heeeeyyy first to comment yipppy.anyway simply saka don step up be dt.hmmmn wetin money go do!!!na d richest hm follow.I luv d concept sha but I no gbadun mtn.lindaaaaa post my comment oooo.
No commercial beats this at the moment. I saw it last nite and I was wowed! The best part was the transition from green to yellow and Saka's face is hilarious on its own.
Hahahahahhahhaahahhahahahhahah...hahaYes oooooooooo.....Carry go Saka. Since when we don dey wait you. Welcome,,,come enjoy this better network jare.. Yellow mtn na him fit yellow man!!!! Lindy, make sure say na me be first o.
This video has been all over the office since morning... I have been waiting to see posted here since morning. With Saka Trending in Nigeria Trends on twitter.
I have seen the commercial and I can tell you its very entertaining and you will definitely move to the beat of the song and Saka reminded me of a cartoon character- a rat to be precise
Ds is so sad. I dnt normally use d word 'hate' but I hate ds guy already. I knw he's only tryn to make hiS monEy but dere is somethng called "loyalty"...haba. If MTN isn't careful sef, ds guy ll advertise for glo
Saka! This man in too funny. I cry cos of him; too much laughter lol. Pls cn y'all vote for 'fiyin' here https://woobox.com/74fhvf/vote?tab=1 . Pls post my comment plssss God bless u as u do so! Amen
Saka must be smiling to the bank! Etisalat..where were u when this coup was hatched!Una fall hand seriously? U guys let this guy slip through ur fingers so tey he pitched tent with your competitors? Good one DDB! Fab!
boy do i luv 9ja commercials they are very catchy and they stay with you for life. anybody remember "omo omo super blue omo washes blue and very bright" lol pls dont even get me started on ariel lol
Saka is not a sellout,it just mean etisalat did not do their homework well on the guys contract,and remember its his livelihood.am sure MTN has tighten up on all their artistes.
Linda sometimes your choice of words surprises the hell out of me, viral means what???? it just 20 thousand hits on you tube, viral is that chinese dude with the jumping song you 16milllion hits.
lovely advert nicely pitched,wonderful delivery. Now Glo will rush up one of their Man Friday,s cough cough sorry ambassadors to make a look alike with a terrible,concept/delivery for twice the cost. Pay more for rubbish.... SAME OLD MANTRA....JOKERS
We all shouldn't blame saka. Saka started doing ads with Etisalat when he was practically an unknown face. He became attached to d brand and his renumeration wasn't reviewed. His contract wasn't binding and there was no clause tying him down for more than one year. Saka came up with this ad himself (Creative eh!). He brought it to GLO last week wednesday and since everything has to go thru our oga @ d top, a decision cldnt be reached and the time frame he gave us lapsed. He obviously took it to MTN and they loved d idea..... It's a case of working for d highest bidder.. Every business inclined person should understand that.
You over-stated the DDB part, it's either you were paid by DDB to advertise for them or you really wanted to share a beautifully done advert. I was curious myself about the guys behind it. Pls as a journalist know when to draw the line - when to advertise or state things the way they are. You feel me.
Why is everyone saying Saka is a traitor or MTN is unfair in business. DID THE SAME ETISALAT NOT TAKE PRAIZ FROM MTN??? Abeg, let's drop all that bullshit. This is business and MTN did a very good job, Kudos!!! Although MTN is as shitty as hell...
Etisalat should not take this insult n demarketing from mtn. Saka's clothes were lemon green n later turned to yellow. On newspaper advert mtn used the words..for example if u want to port from ETISALAT to mtn...y mention etisalat at all. Sue mtn joor.
Really nice advert. I know I won't be doing any porting to MTN anytime soon but I enjoyed watching it. Good For saka. He shld milk as much cash as he can from anyone who wnts him to advertise for them.
The use of Saka in this Ad. simply nailed it! How could Etisalat not know the value of the guy enough to make their contract with him water tight? With his move now to MTN as depicted in this ad, many of the kind of consumers he depicts in his many etisalat commercials will simply follow suit. Marketing Lesson: Always keep your eyes on the ball...and never underestimate brand icons with mass followership and appeal. MTN Well done! And Saka....Shine On!
Very innovative! Saka the business man! he is a BRAND now! earning more than most people who are here calling him a traitor! MTN simply offered him better cash! It's all business!
I love this advert! if you don't live in Nigeria, it might not make sense to you!
That is bullshit, where is the innovation in what he has done? We all know that MTN loves showing themselves as the best but only succeed in doing what another network has succeeded in doing.
They were there all these while before Glo and never told us of per second billing, and when glo came on board, they copied. Celtel and now Airtel was doing their Who wants to be a millionaire show before copycat MTN took over.
The reduced tariff was reduced by all other networks before MTN remembered to join, and even so, reluctantly.
What do they have to say about their unreliable network that haas many migrating to other networks? If they like, let them use Goodluck Jonathan for their advert, they will not change my opinion about them simple.
They are common cheats with no intention of making communication cheaper for all and sundry even after declaring that the highest profit is from Nigeria.
Wise up people and stop praising only advert, advocate for affordable tariffs that they are offering to others outside our country that are not even making half the profit we are making for them.
Shut up my friend! U ve no idea wot business is all abt! Dey ve got great business strategy n before u start running dat pithole u call mouth.....wus it not MTN dat virtually covered Nigeria wiv network! In terms of network for deir subscribers it is a matter of choice dere r many available options! So stop bin better n move on! Mind u no network in Nigeria is wivout flaws!
I work with an advertising agency and for real, this is just off. Men I know this is a great payback, etisalat did it to MTN once with the goat affair and osofia, now MTN has given the perfect comeback.
Etisalat is the only network that brought out packages that rivalled MTN's. No wonder MTN is going after them. However, I should think that MTN wouldve worked on their high tariff, rigid and limited packages rather than a smoke screen, below the belt advert. But then competition breeds better products, so we the consumer should benefit from this war. Hehehe.
I paid N8,000 for MTN 5GB 24/7 data plan. (the most expensive of the rest of the networks) and for 20 days so far out of the 30days the network is so damn slow. My office is in Abuja (Utako) And this has been regular over the past few months. Honestly, I would do MTN to Etisalat at the earliest possible time. I might come back tho, when they improve.
Saka do am for the money. I go do the same if I be am. Even a dead man knows that MTN is more expensive to use than Etisalat. Saka probably still maintained his Etisalat line. :)
I’m very disappointed with Saka concerning the “Saka don Port” MTN advert. I believe there should be honour in labour and money is not everything. Why! People may ask? For the fact that Saka knew he was one of etisalat’s major brand ambassador and was known widely with the company, but He all of a sudden crossed over to MTN just like that! I don’t care how many people are congratulating him, this is called BETRAYAL!
But some may say his contract with etisalat was expired! Well I don’t work with etisalat to know the terms of the contract and whether it was expired, but what I believed that Saka would have done considering the relationship with etisalat was to first approach them (etisalat) when MTN made an offer and negotiate a new contract with them rather than this betrayal. The only way Saka can justify his actions is, if He had approached them for new contract and was refused, which I’ll also want to know if that what the case otherwise I don’t think it was nice what He did.
For people saying that MTN dished etisalat, I don’t quite agree, because MTN is in business, I think rather it is Saka that personally dished etisalat, because he is the main player in this game and it is nothing but a big betrayal! And yes I’m entitled to my own opinion!
They complain about MTN yet they still use it. Why not drop it if you feel so bad about the network. Nigerians! Ride on joor MTN and Saka! Formidable team
Looking at previous adverts with saka in them. there were always hints of Etisalat claiming to be better than MTN. hint: guy in yellow baseball cap who held saka's mouth shut, poster with yellow and green -i like money but i like better network pass etc.
Good concept,for those calling Saka a traitor shld find somthin better to do,u cnt jst visit a blog and make decisions witout knwin reasons,dis s business..wat if he showed them his idea and they are not intrested or willing to pay the price,he shldnt move on n remain thesame way,I wonder how some people reason.Dear Saka enjoy it wile it last O jare
PLEASE no one should call Saka a traitor. I know how these clients and agencies behave. Before Saka came to light he was turned down by the arrogant creative director of the agency who at the time handled etisalat, he was considered too RAZZZZ for the rather hip and swag etisalat brand. Weda na hip and swag consumers wan chop? anyway he went to centerspread fcb the then secon line agency and kenny the creative director cast him in that commercial that became a hit. Today the stupid creative director who called him razz is running around creating extremely weak rejoinder ads. Congrats to the guy joooor.Anyway MTN should go and do more in making the network better instead of doing 30 tv ads at a time.
the essence of the advert has been achieved,what has loyalty got to do with you been under paid or working with terms and conditions that are not favourable.abeg if u dnt knw anytin jst shut up!if my oga @ work does nt pay me well u think say i no go PORT?!infact ,i dey look for where i go port go
" I know personally, that Saka gave his very best to us on etisalat’s campaign. He was not signed on a contract. He was paid like any other 3-month model arrangement. He was not paid the proverbial gbem. For the brand then, it was more of a tactical usage. He didn’t fit their typical advertising look and feel. Remember etisalat is the hip, classy and swag brand. Like I said earlier, we must credit them to have approved of the Saka idea in the first place. Although it was beginning to look like this was a devise that etisalat could own, going by the results it generated, Saka was treated like any other cast. I am very sure Banky W got more handsomely paid than our beloved Saka. Far far. But where is Banky W today? He ported also. That is what you can refer to as celebrity usage. Saka was not treated as such."
Lesson for clients....place value on any character that gives u brand equity.we all ported at one point in our lives...looking for greener pasture or abandoning one bizness to try another that might bring greater equity. Saka should b left alone to enjoy,he started way way back abeg.
Lol very hilarious ad. Mtn is still rubbish tho😑
ReplyDeleteI trust my Mtn! Come port on mtn oo no carry last oo.
ReplyDeletehahaha dis kinda sharp sharp port sef hmmm
DeleteNo wonda saka no follow 4 go downlow advert#lol#
princess wen u dey port.....???
That was a sharp move from MTN. Meaning Saka has ported from Etisalat to MTN which is an irony. I'll rather do MTN to Etisalat.
ReplyDeletethose ladies' alanta and azonto...mehn...nice concept...
ReplyDeleteYes my sweet MTN!
ReplyDeleteSaka don turn pop star,hilarious.....
ReplyDeleteMTN is gangstar
ReplyDeletelolllll ehyaa, saka is going places ohhh! and to think he is just a school teacher with a passion for acting.
ReplyDeletehe was so funny back then at univ of Ibadan when he was doing his PGD. mere looking at his face u cant just help laughing.
God bless u my brother! keep doing ur thing
Wetin be this......rubbish
ReplyDeleteBest advert eva!!!sorry etisalat..glo ambassadors abeg oo,no do us dis kin strong tin oo!!!
ReplyDeleteThere is no honour among the theieves again.
ReplyDelete'Simply Saka', 'dis one na double double o'.lolzzzz. Nice one!!!
ReplyDeleteEt tu Saka Brutus!!!...Hahaha Very Brilliant concept from MTN. Thats a very legal below the belt!!...Saka don hamma!!
ReplyDeleteYou are so right. That was a very strategic advert and I don't think Saka has any case to answer. But if MTN like let Johnattan port, it doesn't change how I feel abt them. They are still crap
DeleteReally Creative AD...well done!
ReplyDeleteKirikata what happaned 2 his Etisalat contract that he's advertising for Mtn
ReplyDeleteAdola!!!
ReplyDeleteThat was his name back in our UI days.Wow.How time flies.That guy is a genius.A real comedian!Not these run of the mills we have now parading themselves as comedians. lol
Really Creative AD...
ReplyDeleteSince dem born me I never see this kain migration o!what???saka,etisalats baby?I kn the lemon green provider will soon make him an offer he can't refuse!all networks hold ur ambassadors tight o!pouching is d name of the game!Am happy for saka!great concept!signed:wide eyed$
ReplyDeleteDid u mean "poaching"?
Delete"Did"Keh???????
DeleteBlind man leading another Blind......
Lol!!! A case of remove the log in your eye before you try to remove the speck in someone else's!
DeleteIf I hear say I port to mtn! Awon ole pipu! Nonsense! Lind, post my comment oh! Ehnehn
ReplyDeleteJeez!biznessman to bad!!!
ReplyDeletei saw this earlier today. lollll!
ReplyDeleteSaka oooo. Is this guy not a glo ambassador? Hahaha c wat money can do.
ReplyDeleteTobe a.k.a baby confessor....like seriously????? glo ambassador????* eyes rolling* he was an etisalat ambassador...
Deletesaka, na wao, i thought you are with etisalat? see the power of money. co incidentally, me too just port to to linda ikeji blog today. so i sing " i don port ooooooooooooo"
ReplyDeleteLol
ReplyDeleteSo funny
ReplyDeleteMTN will be the largest beneficiary of this number portability followed by Glo, and then airtel. As for etisalat they got work to do.
ReplyDeleteSaka's dance moves just killed me. Lol
ReplyDeleteTraitor!
ReplyDeleteWidest netwrk .... With good business ideals
ReplyDeleteNice commercial, etisalat just did nt improve his contract dats all(as long moni is d income)y nt.
ReplyDeleteI think this is a deliberate marketing strategy to be-little Etisalat. Its so unfair. Linda post my comment oo -Mr EE.
ReplyDeleteMtn and there stupid gimmicks. They should work on their fluctuating network and reduce their tariffs on calls and browsing
ReplyDeleteMI6
Very creative A̶̲̥̅̊πϑ funny..
ReplyDeleteAfter 90 days, etisalat should woo him back with a better deal for " i don port back to Etisalat" ad.
ReplyDelete#MakingMoneyFromTalent
How does this make their #1500 BIS unlimited?. Mstcheeeeeew
ReplyDeleteMTN wants WAR! Why would they use Saka, when they know another 'network' is using him? Is it good?? Na him be the only funny man???
ReplyDeleteOMG I love dis man very fuuny man
ReplyDeleteNice 1,this Baba sha..lolz,,,I pray oga at top "Linda" go post my comment.
ReplyDeleteSo he left glo 4 mtn,don't
ReplyDeleteU think glo might go after him?
Cos it luks lik spoiling business
Is Saka a sale out or just a smart business man who goes where his bread is buttered better?
ReplyDeleteF**k mtn.
ReplyDeleteAbeg wia is the innovation here naaa Linda??? They could have don better joor! Nice dance stps+horrible song. Issssh....
ReplyDeleteY don't u innovate something let's c..if u were brilliant,I gues u wld v understood d concept of d video...but d reverse is d case
DeleteSaka of life....nofin do u jawe...just dey upgrade dey go!!!
ReplyDeleteMTN.... Waaaaayyyyyyy to go jare!! Saka don port, remain Adenuga ..
ReplyDeleteMr sharp guy!
ReplyDeleteFrom etisalat to Mtn.......
Wow!!! This is on point
ReplyDeletenice one MTN
ReplyDeleteD kirikata move was awesome and trust simply saka on his azonto move.lwkmd.(This man "is really handsome" ) rolling with laughter.
ReplyDeleteMimi
Hahaha i looooce dis commercial, its so funny. Saka's singing is hilarious. But hmm mtn must've paid him a lot to snatch him frm etisalat.
ReplyDeleteSince mtn has snatched saka frm etisalat, i think etisalat should snatch osofia and mama G also frm mtn.
ReplyDeleteLooking stupid has brought Saka fame and fortune dou!
ReplyDeleteAbeg etisalat don't mind them,u guys don't need any stunt to pull people,just keep ur good work up,bravo
ReplyDeleteHeeeeyyy first to comment yipppy.anyway simply saka don step up be dt.hmmmn wetin money go do!!!na d richest hm follow.I luv d concept sha but I no gbadun mtn.lindaaaaa post my comment oooo.
ReplyDeleteMr Saka daz really nice.....duno dat Ÿ̲̣̣̣̥ø̲̣̣̥u̶̲̥̅̊ hav good moves like dat......
ReplyDeleteLol!mtn feels so threatened!better upgrade ur network rather than using all these stunts,mtcheww
ReplyDeleteAbeg etisalat don't mind them,u guys don't need any stunt to pull people,just keep ur good work up,bravo
ReplyDeleteHmmm interesting, good competition, check hot naija gist at www.whispernaija.com
ReplyDeleteNo commercial beats this at the moment. I saw it last nite and I was wowed! The best part was the transition from green to yellow and Saka's face is hilarious on its own.
ReplyDeleteHmmm. Das very nice o. Linda abeg post my comment
ReplyDeleteLol!this is So cool.kudos to mtn.I'll start porting ryt away.
ReplyDeleteHahahahahhahhaahahhahahahhahah...hahaYes oooooooooo.....Carry go Saka. Since when we don dey wait you. Welcome,,,come enjoy this better network jare.. Yellow mtn na him fit yellow man!!!! Lindy, make sure say na me be first o.
ReplyDeleteThis video has been all over the office since morning... I have been waiting to see posted here since morning. With Saka Trending in Nigeria Trends on twitter.
ReplyDeleteRide on M?????y????? brother. Na ur time. Chop ur money well. I like you!!!
ReplyDeleteI have seen the commercial and I can tell you its very entertaining and you will definitely move to the beat of the song and Saka reminded me of a cartoon character- a rat to be precise
ReplyDeleteLoool a rat fa!
DeleteJerry?
DeleteAbi na Saka look alike dem use? Na wao
ReplyDeleteAbi na Saka look alike dem use? Na wa o
ReplyDeletefrom Etisalat to MTN
ReplyDeleteGrab the latest gist here
Saka is a snitch..
ReplyDeleteSaka like wahala! Love him to bits......
ReplyDeleteDs is so sad. I dnt normally use d word 'hate' but I hate ds guy already. I knw he's only tryn to make hiS monEy but dere is somethng called "loyalty"...haba. If MTN isn't careful sef, ds guy ll advertise for glo
ReplyDeleteHello Eti's CEO,is dat u?Lol hate kwa
DeleteSaka! This man in too funny. I cry cos of him; too much laughter lol. Pls cn y'all vote for 'fiyin' here https://woobox.com/74fhvf/vote?tab=1 . Pls post my comment plssss God bless u as u do so! Amen
ReplyDeleteSaw dis Saka today...with all d money that he is collecting frm all these adverts he can't even buy himself a nice car*hiss*
ReplyDeleteDu u knw aw mch dey pay him dt u re tlkn #mtschewwwww, or if d deal ws nt huge du u fink he will port 2 mtn
Deletethe best nigerian advert ive seen CHOO!!!
ReplyDeletethe best nigerian advert ive seen CHOO!!!
ReplyDeleteis it in partnership to etisalat?...i dnt understand o
ReplyDeleteThis Saka man is really making his cool cash ooo... Lovely advert...Thumbs up MTN...Mehn competition go start now...
ReplyDeleteJisox!!!MTN sha!dis is genius....kai!
ReplyDeleteisn't it wrong saying he has upgraded wen he recently was working for etisalat
ReplyDeletelol...... i'm happy for the man....
ReplyDeletelol..... i'm happy for the man..
ReplyDeleteit's called mobile number portability,it works for all networks,u will get to see other networks ads soon.
ReplyDeleteSaka must be smiling to the bank! Etisalat..where were u when this coup was hatched!Una fall hand seriously? U guys let this guy slip through ur fingers so tey he pitched tent with your competitors? Good one DDB! Fab!
ReplyDeleteDis saka is a tiff* kilode chai y would he move u MTN!! Very ugly sumtin lmao
ReplyDeleteLol! Love Saka anyday!
ReplyDeleteIn all fairness, this is the most innovative advert ever from MTN..
ReplyDeleteboy do i luv 9ja commercials they are very catchy and they stay with you for life. anybody remember "omo omo super blue omo washes blue and very bright" lol pls dont even get me started on ariel lol
ReplyDeleteHillarious
ReplyDeleteHillarious.
ReplyDeleteBlah blah blah! Very boring
ReplyDeleteMoney speaking.
ReplyDeleteNice one Saka!
ReplyDeleteWhatever,we are still the best.0809ja for life!!!
ReplyDeleteSaka is not a sellout,it just mean etisalat did not do their homework well on the guys contract,and remember its his livelihood.am sure MTN has tighten up on all their artistes.
ReplyDeletemtn are always on point
ReplyDeleteSexy V Sophisticated? Kim V Kate? whos pregnacy style wud u prefer? click to find out more
Linda sometimes your choice of words surprises the hell out of me, viral means what???? it just 20 thousand hits on you tube, viral is that chinese dude with the jumping song you 16milllion hits.
ReplyDeleteEven though I hate mtn,I avent left dem since 2013 btwn I luv d ad,luv saka,lol
ReplyDeleteThis tells it all.. Never trust a Yoruba person. hate it or like it, they are all BACKSTABERS. hypocrites...
ReplyDeleteDis ur comment does nt make sense @ all, mst u comment sef
DeleteAwesome advert. Very funny and of course, the work was flawless. Big ups to Gbenga Salu! Director/editor of life!
ReplyDeletelovely advert nicely pitched,wonderful delivery. Now Glo will rush up one of their Man Friday,s cough cough sorry ambassadors to make a look alike with a terrible,concept/delivery for twice the cost. Pay more for rubbish.... SAME OLD MANTRA....JOKERS
ReplyDeleteWe all shouldn't blame saka. Saka started doing ads with Etisalat when he was practically an unknown face. He became attached to d brand and his renumeration wasn't reviewed. His contract wasn't binding and there was no clause tying him down for more than one year.
ReplyDeleteSaka came up with this ad himself (Creative eh!). He brought it to GLO last week wednesday and since everything has to go thru our oga @ d top, a decision cldnt be reached and the time frame he gave us lapsed. He obviously took it to MTN and they loved d idea..... It's a case of working for d highest bidder.. Every business inclined person should understand that.
Thnk you 4 dis, som pple dnt jst ve sense.... he saw a beta offer nd went 4 it abi hu does nt lyk promotion in lyf....
DeleteMTN should concentrate in making the network better instead of begging customers to port.
ReplyDeleteAs for Saka, I say congrats.
You over-stated the DDB part, it's either you were paid by DDB to advertise for them or you really wanted to share a beautifully done advert. I was curious myself about the guys behind it. Pls as a journalist know when to draw the line - when to advertise or state things the way they are. You feel me.
ReplyDeleteWhy is everyone saying Saka is a traitor or MTN is unfair in business.
ReplyDeleteDID THE SAME ETISALAT NOT TAKE PRAIZ FROM MTN??? Abeg, let's drop all that bullshit. This is business and MTN did a very good job, Kudos!!!
Although MTN is as shitty as hell...
A better offer has portted Saka over to MTN Kirikata,Etisalat eat your heart out.
ReplyDeleteEtisalat should not take this insult n demarketing from mtn. Saka's clothes were lemon green n later turned to yellow. On newspaper advert mtn used the words..for example if u want to port from ETISALAT to mtn...y mention etisalat at all. Sue mtn joor.
ReplyDeleteReally nice advert. I know I won't be doing any porting to MTN anytime soon but I enjoyed watching it. Good For saka. He shld milk as much cash as he can from anyone who wnts him to advertise for them.
ReplyDeletehahahahaha see saka's waist. Buhahahahaha
ReplyDeleteJulit
His waist z beta, his legs re funny
DeleteLmfao...............i laff in spanish! MTN has just informed all their subscribers dat dey can now port to other networks! Foolish MTN!
ReplyDeleteVery innovative
ReplyDeleteIf them like make them keep on snatching.....with their crappy network!!!
ReplyDeleteThe use of Saka in this Ad. simply nailed it! How could Etisalat not know the value of the guy enough to make their contract with him water tight? With his move now to MTN as depicted in this ad, many of the kind of consumers he depicts in his many etisalat commercials will simply follow suit. Marketing Lesson: Always keep your eyes on the ball...and never underestimate brand icons with mass followership and appeal. MTN Well done! And Saka....Shine On!
ReplyDeleteNice ad, nice concept thanks to DDB... Etisalat would wish they never let him go
ReplyDeleteNice ad, nice concept thanks to DDB... Etisalat would wish they never let him go
ReplyDeleteEtisalat hold your Solo welllllooooo Glo and Airtel fit port am tooo...Brutal advertising.
ReplyDeleteVery innovative! Saka the business man! he is a BRAND now! earning more than most people who are here calling him a traitor! MTN simply offered him better cash! It's all business!
ReplyDeleteI love this advert! if you don't live in Nigeria, it might not make sense to you!
That is bullshit, where is the innovation in what he has done? We all know that MTN loves showing themselves as the best but only succeed in doing what another network has succeeded in doing.
ReplyDeleteThey were there all these while before Glo and never told us of per second billing, and when glo came on board, they copied.
Celtel and now Airtel was doing their Who wants to be a millionaire show before copycat MTN took over.
The reduced tariff was reduced by all other networks before MTN remembered to join, and even so, reluctantly.
What do they have to say about their unreliable network that haas many migrating to other networks?
If they like, let them use Goodluck Jonathan for their advert, they will not change my opinion about them simple.
They are common cheats with no intention of making communication cheaper for all and sundry even after declaring that the highest profit is from Nigeria.
Wise up people and stop praising only advert, advocate for affordable tariffs that they are offering to others outside our country that are not even making half the profit we are making for them.
Shut up my friend!
DeleteU ve no idea wot business is all abt!
Dey ve got great business strategy n before u start running dat pithole u call mouth.....wus it not MTN dat virtually covered Nigeria wiv network! In terms of network for deir subscribers it is a matter of choice dere r many available options! So stop bin better n move on! Mind u no network in Nigeria is wivout flaws!
OUCH!!!!!!!!!!!!!!!!
DeleteI work with an advertising agency and for real, this is just off. Men I know this is a great payback, etisalat did it to MTN once with the goat affair and osofia, now MTN has given the perfect comeback.
ReplyDeleteWhat is the use of porting when every Nigerian has a sim card for every network
ReplyDeleteEtisalat is the only network that brought out packages that rivalled MTN's. No wonder MTN is going after them. However, I should think that MTN wouldve worked on their high tariff, rigid and limited packages rather than a smoke screen, below the belt advert. But then competition breeds better products, so we the consumer should benefit from this war. Hehehe.
ReplyDeleteI paid N8,000 for MTN 5GB 24/7 data plan. (the most expensive of the rest of the networks) and for 20 days so far out of the 30days the network is so damn slow. My office is in Abuja (Utako) And this has been regular over the past few months. Honestly, I would do MTN to Etisalat at the earliest possible time. I might come back tho, when they improve.
ReplyDeleteSaka do am for the money. I go do the same if I be am. Even a dead man knows that MTN is more expensive to use than Etisalat. Saka probably still maintained his Etisalat line. :)
ReplyDeleteCool concept
ReplyDeleteMtn.....minD of a hustler!angyS
ReplyDeletesaka don upgrade to mtn. Why beefing?
ReplyDeleteSaka is a traitor ni ! Lol
ReplyDeleteI’m very disappointed with Saka concerning the “Saka don Port” MTN advert. I believe there should be honour in labour and money is not everything. Why! People may ask? For the fact that Saka knew he was one of etisalat’s major brand ambassador and was known widely with the company, but He all of a sudden crossed over to MTN just like that! I don’t care how many people are congratulating him, this is called BETRAYAL!
ReplyDeleteBut some may say his contract with etisalat was expired! Well I don’t work with etisalat to know the terms of the contract and whether it was expired, but what I believed that Saka would have done considering the relationship with etisalat was to first approach them (etisalat) when MTN made an offer and negotiate a new contract with them rather than this betrayal. The only way Saka can justify his actions is, if He had approached them for new contract and was refused, which I’ll also want to know if that what the case otherwise I don’t think it was nice what He did.
For people saying that MTN dished etisalat, I don’t quite agree, because MTN is in business, I think rather it is Saka that personally dished etisalat, because he is the main player in this game and it is nothing but a big betrayal! And yes I’m entitled to my own opinion!
They complain about MTN yet they still use it.
ReplyDeleteWhy not drop it if you feel so bad about the network. Nigerians! Ride on joor MTN and Saka! Formidable team
Marketing at its best! Wao!
ReplyDeleteLooking at previous adverts with saka in them. there were always hints of Etisalat claiming to be better than MTN. hint: guy in yellow baseball cap who held saka's mouth shut, poster with yellow and green -i like money but i like better network pass etc.
ReplyDeleteSaka has ported himself! Etisalat still has a better appeal than some of these other networks!
ReplyDeleteGood concept,for those calling Saka a traitor shld find somthin better to do,u cnt jst visit a blog and make decisions witout knwin reasons,dis s business..wat if he showed them his idea and they are not intrested or willing to pay the price,he shldnt move on n remain thesame way,I wonder how some people reason.Dear Saka enjoy it wile it last O jare
ReplyDeleteWho would want to leave Etisalat for MTN? Just compare MTN fastlink (craplink!) and Etisalat Easy blaze?
ReplyDeletePLEASE no one should call Saka a traitor. I know how these clients and agencies behave. Before Saka came to light he was turned down by the arrogant creative director of the agency who at the time handled etisalat, he was considered too RAZZZZ for the rather hip and swag etisalat brand. Weda na hip and swag consumers wan chop? anyway he went to centerspread fcb the then secon line agency and kenny the creative director cast him in that commercial that became a hit. Today the stupid creative director who called him razz is running around creating extremely weak rejoinder ads. Congrats to the guy joooor.Anyway MTN should go and do more in making the network better instead of doing 30 tv ads at a time.
ReplyDeleteDefinitely the Best Advert in a very long time.. The marketing Strategist deserves an award. I just love intelligent people.
ReplyDeleteI love Saka dieeee! Even staff leave one network to another so what's d stress? Welcome aboard Mr. Saka! I was only teasing u earlier on.
ReplyDeletethe essence of the advert has been achieved,what has loyalty got to do with you been under paid or working with terms and conditions that are not favourable.abeg if u dnt knw anytin jst shut up!if my oga @ work does nt pay me well u think say i no go PORT?!infact ,i dey look for where i go port go
ReplyDelete" I know personally, that Saka gave his very best to us on etisalat’s campaign. He was not signed on a contract. He was paid like any other 3-month model arrangement. He was not paid the proverbial gbem. For the brand then, it was more of a tactical usage. He didn’t fit their typical advertising look and feel. Remember etisalat is the hip, classy and swag brand. Like I said earlier, we must credit them to have approved of the Saka idea in the first place. Although it was beginning to look like this was a devise that etisalat could own, going by the results it generated, Saka was treated like any other cast. I am very sure Banky W got more handsomely paid than our beloved Saka. Far far. But where is Banky W today? He ported also. That is what you can refer to as celebrity usage. Saka was not treated as such."
ReplyDelete#Personal Branding with KennyBrandmuse
http://kennybrandmuse.blogspot.ca/2013/04/mtn-vs-etisalat-who-really-ported-our.html?spref=tw
Wow!!!! Love the kirikata move. Nice concept. Very innovative. I love the concept but not enof for me to port sha....lol
ReplyDeleteThis guy is a real character....I love him.#
ReplyDeleteBut sorry man, MTN is shit to the core nevertheless!!!!
Lesson for clients....place value on any character that gives u brand equity.we all ported at one point in our lives...looking for greener pasture or abandoning one bizness to try another that might bring greater equity. Saka should b left alone to enjoy,he started way way back abeg.
ReplyDeleteWhy are they focusing on advert, and converting brand faces/voice. The real work is network quality.
ReplyDeleteMTN now like DSTV, Stormy weather, network down.
Etisalat is still the best yet, so reliable.
I dey port go MTN... na wash!!
Etisalat for LIVE!!
oh boy!!! This advert is hilarious and on point! LMAO
ReplyDeleteStp hating on saka ooooooo, he knws wat he wnts nd went 4 it....nice advert thou nd vewi funny..
ReplyDelete