The Bournvita
Celebration campaign is billed to last for 3 months; October till December. The
campaign will see the introduction of specially designed Bournvita – Indomie
celebration packs in the market. The coming together of these two iconic brands
for this innovation is a remarkable development in Nigeria’s food and beverage
sector.
Speaking at the
launch of the campaign at Cadbury’s office, Ikeja Lagos, Managing Director,
Cadbury West Africa, Mr Roy Naaman, stated that both Cadbury and Tolaram have
the same vision of providing nutritional vitality to families through their
brands.
He said, “We are
joining the power of two iconic brands in the country. Bournvita and Indomie
are leading brands who have decided to collaborate in order to provide more
value to our consumers. We have two packs of 500 and 900 grams Bournvita which
contain 3 and 5 packs of Indomie noodles respectively. The price for both 500
and 900 grams of Bournvita remain the same. The additional packs of Indomie
noodles comes at no extra cost”
Mr Naaman added
that in today’s difficult economic clime, both brands believe in reaching out
to consumers responsibly by providing great value. “With the Bournvita
Celebration campaign, consumers will now enjoy a great snacking experience of
Bournvita and Indomie under one umbrella at great value.”
Also speaking at
the event, Marketing Director Cadbury West Africa, Amir Shamsi reiterated that
Bournvita and Indomie decided to go into the partnership to give more value to
the consumer. He said, “This partnership with Indomie noodles will provide our
consumers a double snacking experience with great value. Over the festive
occasion of the next two months, we wish our consumers the very best snacking
experience through our Bournvita – Indomie Celebration Pack”.
Earlier, the Chief
Operating Officer, Tolaram Group, Mr Pawan Sharma, who was present at the
event, expressed his delight over the partnership which he described as
innovative and ultimately rewarding for consumers.
Meanwhile a
statement issued by the Head, Corporate & Government Affairs, West Africa
Mr. Bala Yesufu, noted that this synergy between these power brands would help
set an industry standard for driving marketing innovation.
The healthy drink..
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