Mountain Dew drops Lil Wayne over Emmett Till lyric in rap song

A few days after Lil Wayne refused to properly apologize to the family of civil rights icon, Emmett Till (Google who ET was) for using his name to describe rough sex in a rap lyric, Mountain Dew has dropped him as one of their spokesperson.

The family of Emmett Till asked Lil Wayne for a public apology back in February after the remix for Future's Karate Chop leaked online containing the lyric, "I'mma beat the p***y up like Emmett Till"

Lil Wayne ignored Till's family until earlier this week when they threatened to put pressure on Mountain Dew and Weezy's other sponsors to drop him.

Lil Wayne wrote an open letter to the family but it obviously wasn't enough as Mountain Dew's parent company PepsiCo just released a statement saying; “We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand” and cut all ties with the rapper.

Read Till family's letter and Lil Wayne's non-apology letter after the cut...

In and open letter sent to Vibe Magazine, the Estate of Emmett Till writes,

“How would you feel is your child was beaten beyond recognition, body mutilated and disfigured, torchered for hours, unnecessarily shot after being BEATEN TO DEATH, lynched in barbed wire weighted down by a 70 pound cotton gin fan and tossed in a river with intent to never be found again? “

Emmett Till was just a child! Emotional consumption of devastation, sadness grief and anger would impel you to your soul, similar to the response your lyrics evoked from our family. The impact of your words left us in awe with our hearts and our mouths wide open. Your lyrics reopened Emmett Till’s casket and reminded the world but most importantly my family including surviors of the tragedy, of the gruesomness of hatred and served as a reminder of the loss owe suffered. Although its been over 57 years it feels like yesterday."

 Lil Wayne's letter to the Till family

Dear Till Family:

As a recording artist, I have always been interested in word play. My lyrics often reference people, places and events in my music, as well as the music that I create for or alongside other artists.

It has come to my attention that lyrics from my contribution to a fellow artist’s song has deeply offended your family. As a father myself, I cannot imagine the pain that your family has had to endure. I would like to take a moment to acknowledge your hurt, as well as the letter you sent to me via your attorneys.

Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner. I fully support Epic Record’s decision to take down the unauthorized version of the song and to not include the reference in the version that went to retail. I will not be performing the lyrics that contain that reference live and have removed them from my catalogue.

I have tremendous respect for those who paved the way for the liberty and opportunities that African-Americans currently enjoy. As a business owner who employs several African-American employees and gives philanthropically to organizations that help youth to pursue their dreams my ultimate intention is to uplift rather than degrade our community.

Best,

Dwayne Michael Carter, Jr.

Lil Wayne