Ford Focus Relay Challenge kicks off in Lagos

 

The Ford Focus Relay Challenge has kicked off in Lagos with weekly contests among four teams comprising a driver and co-driver. Each team also has an on-air personality, who serves as team captain and are on hand to add rivalry and drama to the competition.

IK of Ryhthm FM heads the Green Team and Toolz of Beat FM leads the White Team. The Yellow Team is headed by Cool FM’s Mannie while Tosyn Bucknor of Top Radio, leads the Red Team.  The pit crew supporting each team also add excitement by cheering their teams, thus making the challenge very colorful and exciting.

The winning team for this challenge would be the team with the highest number of donated items. This challenge highlighted the cargo space feature of the Ford Focus.

For the Week Three challenge, which came up on Saturday, December 3, contestants took their friends on drives, shuttling between Get Arena and the Palms, Lekki in the new Ford Focus 2012. With the winner being the team with the highest number of friends shuttled.

Caught in the competitive spirit, each team cajoled their fans, family and friends to come out to support them with the backing of their celebrity on-air-personalities.

The Grand Finale comes up on Saturday, December 10, with the teams competiting in the ‘Lagos Road Rally’ Challenge. The star prize of a Ford Focus car goes to each of the two team members that receive the highest cumulative points all through the four weeks of the challenge.

The Teams are judged weekly by a team of four, which includes representatives from the two major Ford dealers in Nigeria as well as LTC-JWT, brand communication agency for Ford.

To join a pit crew and stand a chance of winning fantastic prizes including the grand prize of $8,000, register on Facebook.com/FordNigeria. Videos and pictures of the weekly challenges are available.

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