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Friday 24 June 2011

Cadbury Ad Deemed Inoffensive


Last month Naomi Campbell pitched a fit after Cadbury Chocolates compared her to a chocolate bar in their ad campaign. Cadbury then apologized to her but the Advertising Standards Authority disagrees...

A final report from the ASA determined the ad was,
"likely to be understood to refer to Naomi Campbell's reputation for 'diva-style' behavior rather than her race. On this basis the council decided that the ad was unlikely to be seen as racist or to cause serious or widespread offense."
at 6/24/2011 07:48:00 am

10 comments:

  1. Ch5335ng24 June 2011 at 09:44

    Totally depends on the angle you are looking at it from. I hope the dust settles with this....

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  2. Anonymous24 June 2011 at 10:37

    Yea ASA we all know that. Totally. We all also understand that Naomi was just being a dramaqueen.com during this period. So nothing to worry about.

    ReplyDelete
  3. joicee24 June 2011 at 11:18

    Feeling racially discriminated or insulted is very subjective. If she felt racially attacked through the ad campaign, then so be it. She is Naomi Campbell and her reality is different from our reality The ASA cannot decide on her behalf if it was racially offensive or not.

    ReplyDelete
  4. Allegra24 June 2011 at 11:55

    people are getting to PC and overly sensitive. The ad says it all, another diva which is what she is known for and not a comparison btw chocolates. Cadburys have always featured fab ads and see this as another one not a racial slur. Get a grip girl. She should be thankful she is still remembered!!!

    ReplyDelete
  5. SilvaDolla24 June 2011 at 16:07

    At least the chocolate isnt white! Ha!

    ReplyDelete
  6. i am krys24 June 2011 at 16:17

    She is over reacting which is typical diva behaviour, i do not find this racist at all. I love being referred to as chocolate

    ReplyDelete
  7. Anonymous24 June 2011 at 19:43

    her ratings just dived!

    ReplyDelete
  8. Anonymous24 June 2011 at 20:27

    But this is a good compliment. Means they think she's got beautiful skin

    ReplyDelete
  9. Anonymous25 June 2011 at 13:16

    Is she the only Naomi???????? Shes pr esumptious and arrogant and prickly sensitive by what I have heard and read....to all sorts of people and situations, so this is not a first for her! I believe that this sort of petty complaints detracts and takes focus away from the real issues of racism. Cadbury obviously meant it as a compliment.

    ReplyDelete
  10. Anonymous25 June 2011 at 15:59

    i support naomi. we dont want this people taking liberties.

    ReplyDelete

Disclaimer: Opinions expressed in comments are those of the comment writers alone and does not reflect or represent the views of Linda Ikeji.

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