Afrinolly Launches Africa's Solution To Film Piracy

Afrinolly Limited developers of Afrinolly; winner of the Google Android Developers Challenge 2011 and the most downloaded Entertainment app, designed and developed in Africa launched the Afrinolly MarketPlace; a first of its kind pay per view, secured mobile platform for the distribution of Nollywood/African movies, Short films, Series and more to GSM users in Nigeria and the rest of the world.

Afrinolly MarketPlace is the latest in a series of iteration undergone by the Afrinolly App – a solution that has brought us the best of African entertainment. Today, the app has evolved into a marketplace; a revolutionary platform connecting fans with the films they want plus the convenience to access and enjoy a library of some Africa’s finest contents.

The US$5billion Nigerian film industry has been plagued with the issue of piracy and access for a very long time. Producers have become weary but consumers across Africa and beyond simply want to watch stories they can relate with. Through the Afrinolly MarketPlace, producers/creators in Africa will, for the first time, be able to offer their content via mobile phones and get paid for it without fear of piracy. Welcome to Afrinolly 4.0; welcome to the future of African entertainment.

 Afrinolly’s Core Offering

“This is an exciting moment for Nollywood and the African film industry as we launch the Afrinolly MarketPlace; an African solution to the challenge of piracy. A challenge largely ignored by established video streaming platforms such as Netflix, Amazon Videos, YouTube Red and others. At Afrinolly, we believe African producers should be able to earn more from their contents and African entertainment enthusiasts should have access to these contents without the risk of piracy.” said Chike Maduegbuna, CEO of Afrinolly Limited.

Users can stream contents both via our Afrinolly’s mobile site at www.afrinolly.comand via the app as efforts have been made to keep video viewing experience consistent regardless of device or platform used. Content protection and convenient payment system are two key elements of the Afrinolly MarketPlace unique mobile distribution platform.

“We implemented multi-platform DRM technology and video optimization solutions using industry standards so contents are protected on the Afrinolly platform and we introduced carrier billing (Recharge Pay) so users can pay for contents using airtime via their mobile network.” said Tope Omotunde, CTO of Afrinolly Limited.

For N100, users in Nigeria will be able to watch a movie while a short film is N50. GSM subscribers on MTN Nigeria network can pay for content via their airtime, while Airtel network subscribers will also be able to pay conveniently with their airtime in a few weeks. Users in other parts of the world would pay 99¢ for a movie via in app payment systems.

“Afrinolly is powered by our Dynamic Transcoding Technology, which helps in identifying data speed of our users so as to be able to deliver smooth video viewing experience regardless of network or device type. Our App is backed by our Intelligent Prediction Technology that recognizes a user’s video content preference based on their region, past contents watched, search they have conducted and device used.” Tope Omotunde says.

To enjoy Nollywood/Africa’s finest films visit www.afrinolly.com or download the Afrinolly app for Android, Blackberry, and Windows Phone from your app store.